Online business clubs are the online equivalent of a regular (weekly/monthly) radio broadcast aimed at a closed community of like-minded peers for a live and interactive debate. The broadcast will typically feature one moderator and a panel of experts who discuss a specific topic over the course of 45 minutes. This debate is broadcast live to the club members with interactive functionalities including Q&A and Polling.
The live broadcast is then archived for future viewing. For each club, we will create a homepage as the gateway to archived and forthcoming debates. The live debate is streamed live via a custom-branded player which will features the speaker photograph, voice, slides and customisable tabs including Q&A, Polls etc.
The regular nature of the club's events lends itself nicely to podcasting (assuming of course the content of the club is not sensitive in nature). The entire club can be customised to your requirements and our technology, design, marketing and management expertise in creating and deploying such online clubs will help you to get it right.
BrightTALK’s online business club format brings with it a number of benefits for the parties involved:
Hosts – regular & global updating, no venue hire cost, easy access means higher levels of attendance, increased knowledge sharing Attendees/Delegates - keep on the pulse from the convenience of your workplace, no travel costs, no time out of the office, minimum system requirements, no plug-ins required, easy access, archived debates accessible at any time Speakers - no travel required, no time out of the office, only 45 minutes on the live day, interact live with the international community, easy access Sponsors – subliminal branding by expert placement on panels, international outreach (incl. developing countries), no travel costs, no time out of the office, easy access, increased management intelligence as a result of attendee statistics
Please feel free to contact us to discuss how we could customise and deploy the club format in accordance with your requirements.