Analytics-Driven Customer Engagement

If you have ever been called upon to forecast sales, revenue, demand, or other important business KPIs, it’s important to understand the different forecasting approaches available. A typical approach is spreadsheet-based judgmental forecasting where you project revenue, volume, or profits for a business. However, these top-down forecasts wind up being inaccurate because they don’t account for external economic factors, or they are driven by wishful thinking at the senior executive level.

In this webinar, we will empower you to develop data-driven forecasts that don’t just project an outcome, but also a confidence interval around that outcome by leveraging the following techniques:
•Forecasting an outcome variable using only the historical data for that variable
•Diagnosing cyclicality and seasonality in your outcome variable
•Identifying, gathering and preparing exogenous variables for your forecast (e.g., economic circumstances, search volume/popular interest in a given topic, weather-related data)
•An introduction to ARIMAX forecasting models that incorporate exogenous variables

Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter to connect with target consumers and convert them into loyal customers.

Using current case studies and statistics, the session demonstrates how to effectively integrate direct mail with other media campaigns to amplify your message and increase ROI.

Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will provide insight on how to write content that is informational and can “talk” to users. Also, how to leverage best practices to develop useful content intended for the web.

If you could call every unconverted website visitor, ask them why and give them an incentive to purchase, would you? Retargeting (oftentimes referred to as behavioral marketing or remarketing) is a highly effective and economical marketing approach to target website visitors based upon previous online actions. With the right principles and best practices you can shorten your time to convert and turn bounces into prospects. It’s more than just strategically placed ads appearing on websites hoping to attract your customers. Retargeting is the sniper rifle in your online marketing arsenal:

• Explore different retargeting models and how to execute them correctly
• Share examples of businesses doing it right and wrong
• Provide a case study of a client who saw positive ROI with retargeting
• Reinforce best practices of retargeting

2012 was a big year for relevancy marketing, photo-sharing social platforms such as Pinterest and Instagram, mobile/tablet adaptation and more. Will these trends continue in 2013? Or, will new trends emerge? In this webinar, we share our predictions for 2013 and tips on how to align your marketing goals to meet the industry’s trajectory.

Social media marketing has evolved, yesterday’s success measurement of likes and retweets has died and engagement metrics have shifted. In this webinar, we’ll look at a few recent examples of engaging social media campaigns and how they might have changed the mindset of “success.” You’ll leave this webinar with some ideas that will help you measure your social media channels and help tie ROI back to social.

Monitoring your online presence can be time consuming, but with the right tools it doesn’t have to be. In this webinar, learn how to use R, a statistical programming language, and Tableau, a Business Intelligence tool, to create marketing dashboards for monitoring social media conversations and customer sentiment. Join us for a live demo showing how marketing dashboards can help you monitor your online presence.

Do you know the difference between CAN-SPAM and CASL? What about blacklist vs. whitelist? Do you know the dangers of buying an email append list and why it’s important to establish a good sender reputation? In this webinar, learn the answers to these questions and the basics of email deliverability so your email marketing campaigns achieve inbox success. Our experts will cover the basics of email deliverability, provide tips on how to establish and maintain a good sender reputation, give insights on repair and reengagement strategies and more.

Learn how to make a memorable impression with your email campaigns by optimizing your welcome emails. In this webinar, learn how to take full advantage of your welcome email opportunities through examples and actionable best practices. Also, learn more about leveraging the welcome email to increase ongoing engagement and sales.

A leading manufacturer of popular kitchenware brands was seeking to better diversify their referral traffic and increase overall traffic to their eCommerce website. To fulfill this initiative Metrics was enlisted to develop a customized Search Engine Optimization (SEO) program for their site. In this webinar, learn how our custom program helped improve search engine rankings and increased traffic utilizing code and content optimization, link building and structural recommendations.