Webrecruit Marketing Professionals

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.

Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper

Ian Moyse, a cloud and channel expert will deliver a thought provoking and interesting discussion on how we all need to think differently about approaching the cloud computing market,
How customers and channels need to think of their position differently and the state of the current market. Ian has spent the past several years presenting to end users (both small and Enterprise).
and at channel events hearing valuable feedback from the actual clients you are looking to address and can share valuable insight into the realities we all face today.

Research has shown that data production will be 44 times greater in 2020 than it was in 2009*. Along with the explosion of data there come numerous success stories of how industry analysts and scientists have adopted this technology trend and succeeded in previously unsolvable cases.

So what does big data hold for marketers, especially with the rise of unstructured data like photos, videos and social media?

Well, many say that the days when marketers and senior managers make their marketing strategies based on gut feelings are truly over. With the development of Big Data technology companies are now able to target their audiences with more precision and far less marketing expenditure.

Join this panel with our industry experts and you will find out:
- What is big data to an organisation? What is there in big data for me? What can marketers get out of big data?
- What are the data marketing strategies being adopted by some top-class organisations?
- What are the biggest challenges and obstacles in implementation and the solutions?
- What are the trends in data driven marketing going to be in 5 years time?

Social media continues to evolve and play an increasingly vital role in B2B marketing. Tendo Communications will host a conversation between two leading B2B SoMe practitioners. They will share insights and learnings in four critical areas:

- Organizing your SoMe team for content marketing success
- Strategic blogging across the enterprise
- Building influence across communities and the social ecosystem
- Identifying KPIs and metrics and how they define success

We will take live questions from audience members as part of the presentation.
This is a great opportunity to ask two thought leaders specific questions about
organizational structure, blogging, influence, and metrics.


Bios:

Charlotte Ziems, Tendo’s Vice President, Client Engagement, delivers successful outcomes and marketing results for Tendo’s clients. As a long-time tech journalist, Charlotte is passionate about helping large enterprises shift from interruption marketing to engagement, and leveraging social platforms with a more transparent
and authentic voice.

Creating a webinar is relatively easy these days but many marketers fail to think about lead follow-up and audience acquisition. Furthermore, content is usually not aligned to the buying cycle. Join Quoc, Demand Generation Manager of BrightTALK as he shares the secrets of building an opt-in webinar community using partnerships and social media, how to score webinar leads and the lead follow-up you should take to ensure success.

In this master class, BrightCarbon explain the principles behind effective webinar presentations, in theory and practice:

· Stop your webinar turning into a conference call
· Create slides with greater impact, and learn why this is crucial in an online setting
· Gain practical advice on how to keep engagement levels high during webinars
· Understand how to interact with slides online
· Improve your presentation skills for webinars and online meetings

This session will challenge the way you think about online presentations and help you make the very best of your webinars.

Email is a very effective tool to promote webinars. In this session you'll learn tips and tricks on how to use email to drive the maximum number of registrations for your webinar. Tamara will talk about subject lines, the structure of your email campaigns, timing and frequency of your email promotions, calls-to-action and lots more. As usual, this will be a session with lots of practical takeaways that you can implement immediately. Don't miss it!

Video Marketing Strategies, Tactics, Tips and Case Studies in Social Media

There are an increasing number of B2B organizations using videos to engage stakeholders and customers. What are the best ways to attract these audiences and encourage their involvement? What data could you also analyze to improve the content, audience experience and the optimization of the registration process? Attend to hear what the experts are saying about SEO, PPC advertising, social media and join the discussion around how you can get the best distributing your B2B video out there.

As content, video is a winner and by sending this content via one of the most successful online channels is a recipe for success. In this session, Kath Pay, of Plan to Engage will provide tactical and practical tips and tricks to create engagement from using video in email.