42 Rules

Have you changed yours? In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals -- and your career. With over 20 years of combined experience in social media, the authors will share success stories and best practices for mixing social media into your marketing plan, leveraging the top social media channels, and generating leads.

You've said yes to taking over a big complex and failing project for your company. You have to herd cats who don't actually work for you, separate the smoke from the fire and figure out what really needs doing, make frustrated people cooperate with each other, build the support of skeptics and slackers, and somehow achieve a win while you still have executive support, team attention, budget to burn, and a market opportunity worthy of all this hard work.

What you'll learn:

* Simplify and sharpen outcomes
* Craft the compelling story in words and metrics
* Honor agendas to gain doers and champions
* Monitor risks and model healthy paranoia
* Celebrate mini-wins and sprint to DONE

Are you curious, lost, confused or naive about the latest changes with Google Analytics? Look no further. This 42 Rules webinar will focus on the latest features found in the new Version of Google Analytics. You will come away with a better understanding of the tools and features most valuable for your business.

The Publishing industry has undergone some significant changes. Join us for the 30 minute webcast with Publisher Mitchell Levy to learn the reasons behind the shift and what it means to both readers and authors.

Mr. Levy will discuss:

- The changing face of the publishing industry - traditional, self-published and new Hybrid model (Pub 2.0)
- The impact of technology - on writing, publishing, distributing and marketing
- Why everyone seems to be turning to e-books

Attendees will receive a free 42Rules e-book of their choice.

Do you need a tagline? What about a new logo? Photos or illustrations? Building a brand isn't as easy as it looks. A well designed brand is like a well designed car – lovely to look at, lots of power, and can really take you places. The power of a brand is based on how well it can convince people to buy your stuff. There are countless definitions of what a brand is, and regardless of your definition, if the brand doesn’t help you sell more stuff then it isn’t doing its job. All brands are built with three essential elements: Personality, Message and Identity. Join Laura Lowell as she discusses the specific elements required to develop and communicate your personal brand - Personality, Message and Identity.

The call to action on a website or other marketing materials is a critical factor in making the sale. In this webcast Laura Lowell will cover the following steps to making your call to action as productive as possible:

1. Asking Permission: getting the customer to give us permission to communicate with them.
2. Addressing Objections: helping the customer overcome their immediate objections to your solution.
3. Building Relationships: supporting the customer's decision making process until the sale is made.

Have you achieved your business goals this year? How about your personal goals? If you're like most people you have made progress on some, and left others unrealized. It doesn't take much to get yourself start off on the right track.

Join us to learn the top 5 Things you can do immediately to set your business up for your most profitable year ever. In this webcast, you will learn:

1. How to nail down objectives that really matter
2. Which audience is your most profitable
3. What messages does your audience really care about
4. Which marketing tools work best for your audience
5. How to make progress every day

This webcast is for you if you have a business and haven't been meeting your yearly goals. Join me and let's work together towards a successful 2012!

In this economy businesses continue to search for ways to reduce spending and increase profits while still providing excellent service to their customers. Outsourcing their call center is one solution they can and should consider says author Geoffrey A. Best.

Attendees to this free webcast will hear Geoffrey share some of the rules that will include practical approaches for planning, implementing, and outsourcing call center operations.

Not sure how to make the leap into social media? I'll show you how...one step at a time. From Facebook and Twitter to LinkedIn and Quora, there has to be a method to the madness.

Come learn 6 things you can do immediately to take advantage of social media.
1. Integrate everywhere
2. Always have a Call To Action
3. Invest in Strategic Relationships
4. Remember it's Online & Offline
5. Build Your Platform
6. Start A Conversation

Join Laura Lowell and hear detailed explanation about how these 6 simple steps will help you build your brand and your business using social media.

What makes the difference between websites that win and those that don't? Find out all the details from Philippa Gamse, author of the new book "42 Rules for a Web Presence that Wins".

Attendees to this free webcast will hear Philippa share some of her rules that "will help you avoid the pitfalls and potholes," according to Guy Kawasaki, Author, "Enchantment: The Art of Changing Hearts, Minds, and Actions" and former Chief Evangelist of Apple. Don't miss your chance to hear essential business strategy for website and social media success.