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Communities

Communities exist in many forms including; meeting clubs, newsletter groups, technology partnerships, knowledge sharing cells, buying clubs and resource aggregators. In many sectors the market leaders collaborate around communities as a way of making it harder for new entrants and upstarts to enter into the virtuous circle.

BrightTalk's technology has been integrated into a solution for Community marketeers to significantly reduce the workload in building and maintaining communities over time. Our services, when applied together, provide all the resources for remote people to meet, share and collaborate:

• Email - maintains regular contact with the community
• Web conferences - provide an ideal tool for interaction around regular meetings
• Webcasts - provide a knowledge sharing archive that grows in value over time
• Microsites - increase interaction and provide a hub for community members
• Chat - provides a private communication tool for the community

By integrating these technologies into a single service we provide marketers with a unique toolkit, with consistent look and feel and powerful tools to create communities at a fraction of the cost of traditional community campaigns.

To find out more about how BrightTALK solutions can help you please contact our sales team on

+44 (0)20 7397 8589 or through our online request form.