BIG Call - April 2012

Doug Turner, CEO of Mantis Technology Group, talks about how his team built Pulse Analytics, a sentiment analysis solution using text analytics tool running on SAP HANA One. Hear how his team strengthened the capabilities of this solution while simplifying their data architecture by replacing 20 servers with only 1 SAP HANA One instance.

Doug Turner, CEO of Mantis Technology Group, talks about how his team built Pulse Analytics, a sentiment analysis solution using text analytics tool running on SAP HANA One. Hear how his team strengthened the capabilities of this solution while simplifying their data architecture by replacing 20 servers with only 1 SAP HANA One instance.

After implementing RFID, Macy’s has reduced its inventory accuracy deterioration to 3%-5% from 30%. American Apparel has cut the time it take associates to count items on the sales floor to 2 hours from 6 hours. “This is technology that has proven effective in our testing, and we believe now is the right time to roll out RFID aggressively," said Tom Cole, Chief Administrative Officer of Macy's, Inc. In this session, industry experts will discuss the fact that 2013 could be the year of the perfect storm of RFID implementations: technology costs have dropped significantly; and more companies are proving that RFID creates inventory efficiencies, improves loss prevention and saves money.

Big data has the potential to provide an incredible amount of insight into your business, infrastructure and customer behavior. But the issue is: how do you convince your CIO/CFO to fund a big data project? Are you sure it's worth the hype? What strategies should you employ to speak to your executives?

Join this panel of experts as they discuss all of these issues and more to convince your executive a big data project is worth the hype.

Big data has the potential to provide an incredible amount of insight into your business, infrastructure and customer behavior. But the issue is: how do you convince your CIO/CFO to fund a big data project? Are you sure it's worth the hype? What strategies should you employ to speak to your executives?

Join this panel of experts as they discuss all of these issues and more to convince your executive a big data project is worth the hype.

In today’s digital world, it seems that the connected consumer wields all the power. But retailers hold the power of data — social,
local, mobile, POS, CRM. It all adds up to actionable insight. In this session led by Simon Thompson, Director, Commercial Solutions at Esri, find out how to make sense of it all, by:
· Leveraging your data to shift the balance of power;
· Creating a meaning context for big data;
· Extracting the value of your social, location-based, and mobile data; and
. Implementing a system that adds value to your organization.

We have the data, but do we know how to use it? This is a question on the minds of many retail executives, across business units, as they are inundated with an increasing volume of data from a variety of traditional and new channels. By effectively collecting, analyzing and distributing key customer information to members of the marketing, merchandising and store operations teams, retail companies can find new ways to entice new customers, delight current shoppers and create long-term loyalty. In this session, hear from industry experts who will share tips on how to create priorities and move forward with winning analytics strategies.

What would happen if CMOs had more budget for technology than CIOs? Join Malcolm Friedberg, the CEO at Left Brain DGA, as he discusses the choices facing marketing technology purchasers.

According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.

As data continues to grow at an alarming rate, IT will need to be smarter on how they store their data as much as how much storage they purchase. In this panel, experts from HGST and Code42 will discuss how data growth is affecting the storage industry in regards to cold storage, HDDs, back up and archiving and best practices to developing a comprehensive storage strategy.