NYSE/Euronext

According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.

As data continues to grow at an alarming rate, IT will need to be smarter on how they store their data as much as how much storage they purchase. In this panel, experts from HGST and Code42 will discuss how data growth is affecting the storage industry in regards to cold storage, HDDs, back up and archiving and best practices to developing a comprehensive storage strategy.

The data center is changing in an era of applications and automation, but how do you get there? OST, an expert in crafting automation for large-scale public clouds and developing new provisioning models for enterprise technology and in-application development, has experience in bringing data centers into the 21st century.

Register for this webinar to learn:
•How to develop core disciplines of application development and automation in the IT department
•How to provide business-responsive services without compromising quality
•How to prepare your data center for the future

Listen to this brief webcast of the impressions these two IBM Champions have after evaluating DB2 10.5 with BLU Acceleration.

Basel III is coming – and with it, a host of new demands for banks around capital and liquidity requirements. While implementation has recently been extended till 2019, banks still need to act now to ensure they’re ready to meet the new compliance regime. Equally importantly, now is the time to adapt your operating strategy to ensure that the additional demands don’t damage profitability.

One particular area of concern is risk management. Basel III will mean that banks need a unified view on risk across their entire business to underpin all kinds of investment decisions. But historically, few banks have operated in such a unified way. So how can you gain that single picture of current risk exposure, and provide that information in a relevant way to traders, analysts and senior managers – quickly and cost-effectively?

This free webinar gives you an outstanding insight into what the requirements are, how some of your peers are addressing them and how Oracle Financial Services can help you consolidate analytical silos to enable unified risk management.

Join Greg Clemens of Oracle Financial Services and Capgemini’s Varun Agarwal as they discuss the industry’s concerns around Basel III and how they can be addressed.

A can’t miss learning opportunity for CTOs, VPs of Engineering, senior developers, database architects and anyone scaling distributed systems that demand high throughput and sub-millisecond latencies for read/write transactions against terabytes of data – with 100% uptime.

This presentation will examine the architectural approaches and challenges of managing real-time big data, including real-time prioritization techniques, the benefit of SSD vs. DRAM for these use cases and deployment and hardware considerations.

Anchoring these discussions will be real-world use cases and examples of how some of the biggest real-time big data applications are able to reliably respond 99.9% under 5 milliseconds and 99% under 1 millisecond managing billions of objects and terabytes of data.

Learn how brands can dance with their customers to build stronger relationships by doing the integrated marketing waltz. Emily Griebel, Director of Integrated Marketing, at McKee Wallwork & Company (a strategic marketing firm that revitalizes stalled, stuck and stale brands) will show you:
- The four steps associated with creating a seamless customer experience
- How integrated marketing communications are all about timing
- The DOs and DON'Ts of successful integration

B2B marketers often feel as though they are following their B2C colleagues in terms of marketing innovation, branding and social media. They feel that their world is very different. This webinar will challenge that as marketers it is the communication between individuals rather than organizations that makes us social businesses and that in the B2C world the most social businesses are the ones enjoying most growth.

From strategy and segmentation to content and measurement, we will explore what B2B marketers can learn from the successes in some of the best performing B2C companies and cover the following areas:
- Setting an appropriate strategy and objectives
- Understanding the nuances of audience profiles
- Optimum content and digital marketing tools
- Resourcing and fuelling the marketing plan
- Measurement and continuous learning and the future

Presented by Neil Wilkins BSc (hons), FCMC, MCIM; MD of Viper Marketing & Communications Group and Fellow of Cambridge Marketing College
Neil's Profile http://uk.linkedin.com/in/neilwilkinsatvipermarketing

Integrated marketing isn't just about bringing together the various marketing disciplines: the need to maximise revenue growth means that B2B-focused companies must also closely align their marketing and sales functions. Unfortunately, there are still far too many dangerous disconnects between the messages propagated by marketing organisations and the conversations their sales people are actually having with their prospects. Bob Apollo of Inflexion-Point uncovers the obstacles and offers effective real-world remedies.

This presentation will appeal to any marketing leader who is determined to do a better job of sales enablement - and any sales leader who is determined to collaborate more effectively with their colleagues in marketing.

Our HANA One technical guru, Swapan Saha, guides us through the breakthrough analytics capabilities of Vizi (data visualization) and more new offerings with HANA One including a $120 AWS infrastructure credit to help you get started today.