You would be forgiven for thinking that Social is all about Marketing, except it isn't. You would also be forgiven for thinking that Social is all about B2C. Again, it isn't. Those same consumers are also B2B buyers. They are better connected and better informed than any group of customers have ever been before. Your customers have changed their buying behaviours and, as a seller, you are either adapting or becoming increasingly irrelevant.
In this session we will discuss;
-Question what is social selling?
-Understand how deeply connected your buyers are becoming
-Examine how B2B sellers are engaging with their buyers today
-Show how to adapt to changing buying behaviours
-Outline the first steps
-Focus on the 3 key Social Selling behaviours
-Learn from early adopters
Dale Roberts is Vice President, Professional Services, member of the founding circle of Artesian Solutions and author of Decision Sourcing: Decision Making for the Agile Social Enterprise. He engages with clients on the effective use of social analytics and big data to strategically support sales and marketing. Prior to this, he advised global businesses on analytics and organisational decision making for two decades, one of which was as a European Services Director for market leading analytics provider, Cognos.