Putting Customer Intelligence at the Heart of SaaS Marketing

70% of the success of an IT project relies on the effective user adoption of the new tool or solution implemented. Let us introduce HP ART - a solution which changes the way users adopt and learn enterprise software. The webinar includes analyst observations, HP customer use-cases and a highly visual tool demonstration.

On Premise? Outsourced? Dedicated? Cloud? Harness the Power of "Hybrid" for a True "All-of-the-Above" Approach to IT Infrastructure.

With so much focus on – and hype around – the cloud, we seem to have forgotten that for most businesses IT infrastructure remains a mix of on-premise, outsourced, physical and virtual components that must be optimized into a seamless hybrid environment. Featuring IaaS experts from Latisys and HP, we'll look at how CIOs and CTOs are allocating workloads, applications and data across a diverse infrastructure today – using every tool in their arsenal in an effort to maximize legacy assets, optimize limited IT budgets and leverage technology advancements to make their business more effective and responsive.

On Premise? Outsourced? Dedicated? Cloud? Harness the Power of "Hybrid" for a True "All-of-the-Above" Approach to IT Infrastructure.

With so much focus on – and hype around – the cloud, we seem to have forgotten that for most businesses IT infrastructure remains a mix of on-premise, outsourced, physical and virtual components that must be optimized into a seamless hybrid environment. Featuring IaaS experts from Latisys and HP, we'll look at how CIOs and CTOs are allocating workloads, applications and data across a diverse infrastructure today – using every tool in their arsenal in an effort to maximize legacy assets, optimize limited IT budgets and leverage technology advancements to make their business more effective and responsive.

With easy access to public cloud resources like Amazon EC2, end users are completely sidestepping corporate IT and spinning up their own mini-datacenters with only a credit card in hand. This grass roots migration is gaining speed, and industry experts predict 35% of enterprise IT expenditures will go to shadow IT services like AWS in under 3 years.

If you are in Corporate IT, join this webinar to learn more about:
- Strategies other IT teams are pursuing regarding public cloud services, both pro and con
- Management options for IT shops who want to embrace AWS, whether a little or a lot
- Easy ways for corporate IT to add value to the business units and engineering teams already using Amazon EC2
- Practical techniques for assuming a public cloud leadership role, even when resources are non-existent

About the Presenters:
Lynn LeBlanc, CEO and founder of HotLink Corporation, has over 25 years of enterprise software and technology experience at both Fortune 500 companies and Silicon Valley start-ups. Prior to founding HotLink, Ms. LeBlanc was founder and CEO of FastScale Technology, an enterprise software company acquired by VMware, Inc.

Oded Haner, CTO at HotLink Corporation, is an accomplished, strategic, collaborative technology leader with extensive experience in developing and implementing innovative IT technologies. Most recently, Mr. Haner was CIO at Monster Cable where he developed and deployed a multi-year roadmap to overhaul corporate architecture towards virtualization, private cloud and SaaS based technologies. As a direct result of his vision, Monster Cable became an early adopter and internal service provider using both on-premise and cloud-based infrastructure.

Companies are eager to adopt infrastructure-as-a-service services in both public providers and private datacenters because of the business agility that IaaS enables. Full IT automation, self-service provisioning, and metered usage billing helps companies accelerate the development of their products and services, and improves organizational efficiency. Unfortunately, many companies are struggling to accelerate the most important parts of their business due to the challenges of securing these highly dynamic environments. In this talk Rand Wacker, VP of Products for CloudPassage will describe the challenges of security and compliance in a truly automated cloud and critical topics that you need to be aware of when planning to adopt cloud services in either public or private environments.

During this 60 minute webinar we will go over how the BHOLD Suite and the Analytics module can create rules and manage the authorization process. We'll discuss how rule-based testing of access data can be used if organizational policies are being followed, as well as the automated "what if" impact analysis.

Automating your data center is the easiest way to free up your IT department's time to work on more strategic projects. Tune in to this webinar as Jeff Hart from M2 Technology discusses how automation can be the key to increase efficiency while reducing your IT costs.

Join us as top security experts look at some of the latest security challenges and provide strategies for defense, including how to quickly implement a robust solution that provides the protection you need without impacting your network performance or reducing employee productivity. You will learn how to better protect your networks from the inside as well as the outside, with solutions that reduce work for IT and security teams.

You will learn about:
•The malware menace – latest stats and facts
•Third party industry firewall comparison results: which firewall is best for you?
•Best and easiest practices for securing end points
•How a customer implemented a solution—step-by-step
•And much more…

The data center is changing in an era of applications and automation, but how do you get there? OST, an expert in crafting automation for large-scale public clouds and developing new provisioning models for enterprise technology and in-application development, has experience in bringing data centers into the 21st century.

Register for this webinar to learn:
•How to develop core disciplines of application development and automation in the IT department
•How to provide business-responsive services without compromising quality
•How to prepare your data center for the future

Cloud, virtualization, mobility, and consumerization have greatly changed how IT assets are owned and operated. Rather than focusing on loss of security control, the path forward is cultural change that finds serenity and harnesses the control we’ve kept. The Control Quotient is a model based on control and trust, allowing proper application of security controls, even in challenging environments.