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How MSPs Can Build a Revenue Generation Machine

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Karl Krummenacher, Technology Marketing Guru; Dave Carpenter, Carpy Marketing LLC (moderator)

The days of Marketing 101 are over. Successful marketers today rely on rich media marketing tools such as social media, online events and interactive company websites to generate demand. In the final webinar of this three-part series, Dave Carpenter and Karl Krummenacher will discuss ways to create actionable messaging around your cloud-based MSP offerings and drive recurring and incremental revenue.

PRESENTERS: Karl Krummenacher, Technology Marketing Guru; Dave Carpenter, Carpy Marketing LLC (moderator)

Feb 15 2012

56 mins

How MSPs Can Build a Revenue Generation Machine

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Data Center Management

Webinars and videos

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Upcoming (63)

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Cyber Threats News and APT Defenses - A Politics of Security Webcast Craig Shumard, Principal, Shumard and Associates, LLC, Emeritus CISO, Cigna Recorded: May 23 2013 57 mins

There has been a lot of press lately on the escalating cyber threats especially from China. A panel of security experts and practitioners will discuss focus on how this press coverage has changed how organizations think about these cyber threats and what countermeasures they need or plan to implement to address escalating crimes, espionage, or warfare cyber risks.

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Four Pillars of Data Visualization Noah Iliinsky, Visualization Expert, IBM Recorded: May 23 2013 39 mins

This talk discusses the broad design considerations necessary for effective visualizations.

Attendees will learn what’s required for a visualization to be successful, gain insight for critically evaluating visualizations they encounter, and come away with new ways to think about the visualization design process.

To be effective, a visualization must have:
Purpose
Content
Structure
Formatting

This talk will define these four pillars, reveal why they must be selected in this order, and discuss the importance and impact each has on your visualization.

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The Value of Visualization: Turning Data into Infographic Gold Ross Crooks, Co-founder + COO, Column Five Recorded: May 23 2013 30 mins

The Value of Visualization will explore the ways in which companies are using infographics and data visualization to inform and entertain their audiences. The creation of this visual content is enabling communication in a way that is at once engaging and simple to understand. We will look at why the visualization of information is so effective and how to best use it to achieve your objectives.

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Choosing the Right Tools for Custom Analysis and Visualization Greg Laughlin, Co-founder, Statwing Recorded: May 23 2013 26 mins

Data visualization is not new – most modern web services from Mixpanel to Marketo to Mint include tools that work well for answering typical questions about specific data sets. Things get more interesting when you start asking more difficult questions, or trying to understand the relationship between data from internal marketing and business data, for example. Register for this presentation to learn about the analysis and visualization tradeoffs between tools like Excel, Tableau, Statwing, and R, and what to expect once you've picked one of those tools. Find out what you need to ask and answer bigger questions.

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Don't Fly Blind in Your Cloud -- Introducing 360° Report™ Sean Bruton, Senior Product Manager Recorded: May 23 2013 27 mins

How do you monitor and assess performance in the cloud? Do you need more visibility and control over your managed cloud environments? Learn how HOSTING 360° Report™ delivers a level of visibility to cloud performance that has historically been unavailable to cloud customers. Aggregating key performance and operational data in a concise and usable format provides full visibility into the availability, performance, recovery, security and capacity (AppRisk™) of HOSTING’s cloud services.

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Best Practices for Managing Today’s Complex Web of Digital Identities & Personas Merritt Maxim, Director, Security Solutions, CA Technologies Recorded: May 23 2013 63 mins

The explosion of social media in recent years means that there are millions of users or ‘fans’ to reach and add to your customer base. While there are clear benefits to end-users and the organizations that accept their social identities for account creation and authentication, there are important risk factors that have to be considered as well.

Please join CA and ISACA for this webinar, where we will review the pros and cons of social media login and Bring Your Own Identity (BYOI), and provide guidance and best practices based on real use cases to help guide organizations to a model that meets their risk profile.

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Creating Social Impact through Data Visualization: Live Roundtable Jeffrey Kelly, Wikibon; Benjamin Wiederkehr, Interactive Things; Javier de la Torre, Vizzuality; Kim Rees, Periscopic Recorded: May 23 2013 61 mins

Insightful data visualization can change minds by revealing hidden data stories. Some notables in the field are asking harder questions, and enabling social change by using their data skills. Join other data professionals from around the globe to be inspired and challenged by experts Kim Rees, Javier de la Torre, and Benjamin Wiederkehr as they share their passion for meaningful data design.

Moderator: Jeffrey Kelly, Big Data Analyst, Wikibon

Kim Rees, Head of Information Design, Periscopic
Javier de la Torre, CEO and co-founder of Vizzuality
Benjamin Wiederkehr, Director, Interactive Things

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Do You Know The Risks With Co-Employment? Travis O’Rourke, Senior Manager, Hays Specialist Recruitment Recorded: May 23 2013 34 mins

For the IT employer utilizing contingent or contract worker(s) services there are best practices and considerations that need to be made in order to protect yourself and your employees.

- Do you know how to discuss pay rates, increases or bonuses?
- Do you know how to deal with full-time employment queries, how to properly deal with timecards or forms?
- How do you deal with punctuality, attendance, dress code etc?
- What do you do when you want to terminate or suspend a contingent worker?

These are the common questions we receive and we will provide tangible tools and information that can help protect you as an employer.

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Australia Data Centre Services Market 2012 Mayank Kapoor, Industry Manager – Data Centre and Cloud Computing, ICT Recorded: May 23 2013 26 mins

Frost & Sullivan has recently completed a study on the Australia Data Centre Services Market. Australia is one of the most mature data centre markets in Asia Pacific and the year 2012 was marked by significant capacity build outs by leading market participants. The analyst briefing is aimed at highlighting the key highlights from the study around the following:
•Overview of the Australia Data Centre Market
•Market Drivers and Restraints
•Market Size and Forecasts
•Competitive Landscape
•Emerging Trends

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Monetizing new services on edge router platforms Nav Chandler from IDC Recorded: May 22 2013 6 mins

Monetizing new services on edge router platforms

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Increasing Margins with the Cloud

Up Down

How MSPs Can Build a Revenue Generation Machine Recorded: Feb 15 2012 56 mins

Karl Krummenacher, Technology Marketing Guru; Dave Carpenter, Carpy Marketing LLC (moderator)

The days of Marketing 101 are over. Successful marketers today rely on rich media marketing tools such as social media, online events and interactive company websites to generate demand. In the final webinar of this three-part series, Dave Carpenter and Karl Krummenacher will discuss ways to create actionable messaging around your cloud-based MSP offerings and drive recurring and incremental revenue.

PRESENTERS: Karl Krummenacher, Technology Marketing Guru; Dave Carpenter, Carpy Marketing LLC (moderator)
Five Secrets to Service Level Agreements Recorded: Feb 6 2012 62 mins

Joe Panettieri, Editorial Director-Nine Lives Media, a Division of Penton Media

CA MSP - Channel Expert Hour Webcast
Selling the Cloud: Five Best Practices for MSP Recorded: Feb 5 2012 71 mins

Joe Panettieri, Editorial Director-Nine Lives Media, a Division of Penton Media

Selling the Cloud: Five Best Practices for MSP
Loyalty & Repeat Business for MSPs: How to Satisfy and Then Do It Again Recorded: Jan 26 2012 60 mins

Karl Krummenacher, Technology Marketing Guru; Dave Carpenter, Carpy Marketing LLC (moderator)

Cloud-based technology enables even small MSPs to go to market and provide their clients with service-level solutions. In a crowded market, it is crucial to build credibility and strong client relationships that translate into customer loyalty and repeat business. In the second webinar of this three-part series, Dave Carpenter and Karl Krummenacher will discuss how to use case studies, white papers and other marketing tools and thought leadership content with proven metrics to support a trusted and successful MSP business.

PRESENTERS: Karl Krummenacher, Technology Marketing Guru; Dave Carpenter, Carpy Marketing LLC (moderator)
How to Position Your MSP Business in a Crowded Technology Market Recorded: Jan 12 2012 47 mins

Chris Aliberti, MSP & Cloud Services Veteran; Dave Carpenter, Carpy Marketing LLC (moderator)

Many professionals face daily tasks that can be accomplished more efficiently with the right service offering from a managed service provider (MSP) or value-added reseller (VAR). Join Chris Aliberti as he shares his experience with MSP models and cloud technology to provide high-value managed services and solutions that meet client needs while staying within budget.

Attend the first webinar of this three-part series to learn about:
•Latest industry trends for all MSP model types
•Key opportunities for MSPs and VARs in the cloud
•Brand and service positioning for continued business growth

PRESENTERS: Chris Aliberti, MSP & Cloud Services Veteran; Dave Carpenter, Carpy Marketing LLC (moderator)