Discover what works (and what doesn't) in modern demand generation.
The demand generation channel is designed for technology marketers wanting to learn the latest techniques for driving exceptional demand for their products and services. Featuring leading demand generation practitioners you’ll learn what works (and what doesn’t). You’ll gain valuable insights into reaching today’s ever more elusive buyers. And you’ll see how the latest approaches and systems can significantly improve your results.
Deciphering Customer Buying PatternsDavid Lewis, CEO, DemandGenHow modern marketers can leverage a prospect’s “digital body language” to determine engagement and likelihood to buy.
Your buyers are evolving and they are changing the buying patterns that we’ve traditionally observed. It’s stating the obvious that B2B Customers will take certain actions and make certain decisions in order to buy your products and services. But are these activities random? Are there patterns you can detect and leverage? Based on qualitative research conducted from companies using marketing automation and CRM systems, this webinar will teach you 10 ways to leverage online buyer behavior for your content strategy, lead scoring modeling, nurture triggering, and sales insight.
What You’ll Learn:
- Which behaviors do prospects commonly exhibit early in a buying cycle
- What type of activity patterns suggest that it’s time for sales to engage with a prospect
- How can online engagement be used in lead scoring models
- Which activities should be used to trigger your nurture programs
- How you should display these behaviors through your marketing automation and CRM system for better sales insight
Join us for this exciting webinar hosted by David Lewis, CEO of DemandGen International, Inc. (www.demandgen.com) and author of Manufacturing Demand – The Principles of Successful Lead Management (www.manufacturingdemand.com).Read more >
In this month’s Marketing Automation in EMEA webcast series John Sweeney (DemandGen) welcomes two companies Oracle | Eloqua and Zift Solutions who together are leading lead the charge in providing innovative technology solutions to Partner Marketers.
The session will cover:
· The challenges of delivering scalable and trackable Partner Marketing Programs flexible enough to meet the needs of multiple Partners
In this webinar John Sweeneyprovides a Case Study on how DemandGen uses video and webinar as part of its marketing strategy. DemandGen, the world’s largest Integrated Lead Management consultancy, use video and webinar content to generate names, nurture leads and close new business. This webinar will describe the role video and webinars play in the company’s lead management process and the progression of prospects the through the Demand Funnel.
· Top of Funnel - Building a community through webinars (on the BrightTALK DemandGen Channel)
· Middle of The role of video and webinars in lead scoring and lead nurturing
· Bottom of Funnel - Using video and webinars to close new business
John Sweeney, Managing Director of DemandGen UK, will share insights on how best to combine video and webinars into a demand generation activities and provide examples of how to use video and webinar effectively.
Demand Gen are the world’s leading consultancy for Integrated Lead Management, Marketing Automation and Inbound Marketing. In this webcast John Sweeney and Richard Harris from DemandGen will provide practical insights learned from projects with data driven marketing departments.
In this session you will discover how a data driven marketing approach feeds an integrated lead management system and delivers an increase in marketing attributed revenue. Content includes case studies from award winning clients leading the successful deployment of marketing automation platforms.
Most CEOs regard improving sales and marketing alignment as an important priority, and with good reason. Highly aligned organisations consistently outperform their peer group when it comes to revenue and profit growth. But best-in-class levels of sales and marketing alignment can only be achieved through tightly integrated planning combined with common processes, goals and metrics and technology . Fortunately, it’s easier to achieve than you might think.
Bob Apollo, Managing Partner of Inflexion-Point Strategy Partners, and John Sweeney, Managing Director of DemandGen UK share some simple best practices that can help to ensure that your sales and marketing teams get along together just fine - as well as achieving outstanding results.
Savvy marketers have already worked out that generating leads and revenue works best when sales and marketing work together. What would happen if sales professionals could get their hands on sophisticated marketing tools and help share the load? The answer is that they would find super-targeted prospects in online, in social networks and your database.
This webcast explores the sales enablement tools that are being used today to support lead generation.
Times are changing in High-Tech Channels. IDC predict massive restructuring is “due to the emergence and convergence of social, mobile, big data, and cloud based solutions. These forces are expected to cause a substantial churn in the channel”.
Now more than ever Channel Marketing needs to make an impact. Marketing ROI needs to be demonstrated, partner campaigns need to be both scalable and sustainable. Partners need marketing support and marketing expertise.
Join John Sweeney, Managing Director UK and Olivier Choron, CEO and Co-Founder of purchannelapps. They’ll be assessing the challenges facing Partner Marketers and providing examples of some innovative companies using Marketing Automation and Social Media tools to win the hearts and minds of Channel Partners.
In this webcast, John Sweeney and Richard Harris from DemandGen and James Ollerenshaw from Forrester will be discussing the reasons behind using buyer personas, the process of creating them for your organisation and some of the use cases and results. Get real input on how to increase your marketing effectiveness with buyer personas.
Watch this video and learn from Carli Wesson from Swiss Post Solutions what’s the potential of leveraging Marketing Automation. Carli talks to DemandGen about her the journey of implementing the system and getting the buy-in and trust from stakeholders across the organizations. She also describes the difference of their marketing approach after deploying marketing automation. Finally, she gives some advice on when to work with a partner to fill the knowledge gap and shares her experience on working with DemandGen on their set up and execution.