Attend a free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.
Creating an engaging Digital Strategy
PR Smith (www.prsmith.org), author, consultant and developer of the Great Sportsmanship programme
Recorded:
May 21 2013
49 mins
A Case Study - How socialondemand® Doubled Avnet’s Connections
Julie Field, EMEA Marketing Manager Microsoft and Datacore Business Unit, Avnet Technology Solutions
Recorded:
May 15 2013
35 mins
Email as the cornerstone of a solid eCRM strategy: what works and what doesn't?
Tamara Gielen, Plan to Engage
Recorded:
May 14 2013
44 mins
The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics
Dave Scott, MarketFish
Recorded:
May 14 2013
46 mins
How to create customer-focused communications and increase customer engagement
Thomas Bailey, eCircle
Recorded:
May 14 2013
45 mins
How to Generate Demand with Real-Time Bidding
Ratko Vidakovic, Director of Marketing, SiteScout
Recorded:
May 9 2013
44 mins
Align Your Marketing and Sales Teams with the Right Metrics
Derek Grant, Senior VP Marketing Automation, Pardot an ExactTarget Company
Recorded:
May 9 2013
42 mins
Bringing It All Together: Integrating Your Marketing Efforts
Janelle Johnson, Director, Demand Gen; Paige Musto, Sr. Manager, Public Relations & Social Media, Act-On Software
Recorded:
May 9 2013
45 mins