Technology Marketing

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.

When global IT solutions distributor, Avnet, wanted to create unique channel value for its vendors and business partners, it turned to purechannelapps to leverage the power of socialondemand®.

Now working with Microsoft, IBM, EMC among others, Avnet uses socialondemand® to provide a regular source of free social media content for its entire channel of business partners and its own internal staff.

Over 120 of Avnet’s partners have seen over 55,000 clicks or downloads from content provided by socialondemand® and recent survey of participating Avnet partners revealed 100% believe socialondemand content adds value to their business.

Join Julie and you’ll get an insight into the key components of Avnet’s social media strategy and how their channel partners are amplifying their message and generating increased brand awareness and lead generation.

Email has been declared dead a thousand times already but it's still alive and kicking - and stronger than ever. Running an eCRM strategy without email is like swimming without water, it just doesn't work. In this session, email marketing guru Tamara Gielen will share what works and what doesn't when it comes to using email to manage customer relationships both in a B2C and a B2B environment.

Are you guilty of content dumping? Join Christine Crandell, President of New Business Strategies as she discusses the real numbers your marketing team should be accountable for.

Dave Scott, author of The New Rules of Lead Generation, will unlock the secrets behind marketing measurement and calculating ROI. He’ll then examine lead generation’s seven tried and true tactics through this mathematic lens. Attendees will leave able to measure and compare performance between marketing tactics, and track each tactic’s contribution to their organization’s bottom line.

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In an ever-changing digital world, the inability of some brands to respond to consumer needs has caused many stalwarts of the high street to disappear …. This workshop will explore some of the ways in which companies can look at improving customer engagement both for today’s market and for the market of tomorrow.

Head of Sales Tom Bailey joined Teradata eCircle in 2010 and works with clients and prospects to bring Teradata eCircle's award-winning solutions to market and consults with a wide spectrum of marketers to propose effective digital strategies. He has over 10 years’ experience in digital technology for both in-house and agency solutions.
A number of case studies will be covered in this session

Real-Time Bidding (RTB) is one of the fastest-emerging technologies at the moment, with much to know and understand. This presentation will begin with a basic introduction to Real-Time Bidding (RTB) and why it matters to marketers. It will then cover how RTB can be used as an acquisition channel, along with specific actions that marketers need to take before getting started.

About the presenter:
Ratko Vidakovic is the Director of Marketing at SiteScout, the leading self-serve advertising platform for Real-Time Bidding (RTB) and Retargeting. He regularly writes on the topics of display advertising, retargeting and RTB. His articles have been published in places such as FOX Business, Marketing Land and AdMonsters.

Want to know the secret to ending the age-old battle between Marketing and Sales? A clear set of metrics that make both teams look like superstars. With the right metrics in place, you can shorten your sales cycle and improve marketing ROI.

Join Derek Grant, Senior VP of Marketing Automation at Pardot, as he takes you through actionable and easy-to-implement tips on measuring marketing and sales success using Salesforce and marketing automation. Along the way, you’ll learn more about current marketing analytics and how you can leverage those to improve your marketing and sales groups.

Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of the way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior. Attend this Act-On session and learn how to identify key areas where sales and marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels. Then, learn about some of the most fundamental steps to align your social and content strategies to tell the right story to potential buyers.

Act-On will discuss:
· Creating a continuous, consistent program to align social media and content marketing disciplines over time
· Buyer touch points and lead nurturing throughout different stages of each strategy
· Metrics for measuring contribution of social media to marketing performance, and much more