Channel Maven

You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
- An in-depth overview of the types of marketing designations your partners fit into
- Programs you can implement today to make your partners better marketers
- Resources and strategies to truly drive business through your channel

About Alexandra:
Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.

The final installment of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. This webinar will walk channel professionals through executing an email campaign to and through your partners.

If you missed the last three webinars, please watch the recordings below:
-Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
-Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689
-Helping Your Partners Use Social Platforms
http://www.brighttalk.com/webcast/7889/52935

Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

If you missed the last two webinars, please watch the recordings below:

- Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
- Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689

Be sure to register for the final installment in this webinar:
- October 10, 2012 – Executing an Email Campaign
http://www.brighttalk.com/webcast/7889/51689

Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

Be sure to attend the additional upcoming events in this webinar series:

* September 12, 2012 - Helping Your Partners Use Social Platforms
* October 10, 2012 - Executing an Email Campaign

Part one of a four part webinar series to guide channel account managers through common marketing concerns over four months. The webinars are designed to help channel account managers better market to and through your channel partners. We respect your time, so each webinar is designed to be brief and impactful.

Be sure to attend the following events in this webinar series:

•August 8, 2012 ─ Improving partners online marketing capabilities
•September 12, 2012 ─ Helping your partners use social platforms
•October 10, 2012 ─ Executing an email campaign