6 Key Metrics That Impact Webinar Performance: Before, During and After

Mike Agron, Executive Webinar Producer and Co-Founder, WebAttract
Not all demand generation webinars are created equal – some inspire you while others bore you. Ever wonder why? Producing, delivering and hosting successful webinars means using metrics to know when you're on target, when you're not and what to do about it. Metrics not only help you navigate to attract and keep your target audience engaged, they add value after the webinar with actionable intelligence for you to establish a warm 1:1 conversation, to better qualify prospects and convert them into customers.

Join Mike Agron of WebAttract as he reveals 6 key metrics that will help you produce and deliver high-performing, high-impact webinars. Attend this interactive webinar to discover beyond email metrics:

· The 6 key benchmark targets for improving your webinars
· How to add value after the webinar ends
· Tips to convert webinar prospects into customers

Mike Agron is an entrepreneur, speaker, thought leader, author of “WebinarReady™” and “The Five Things You Need to Know About Webinar Audio”, and is also the Executive Webinar Producer and Co-Founder of WebAttract, LLC. WebAttract is a professional services organization of B2B webinar experts, helping sales and marketing professionals excel at using webinars for demand creation to convert more prospects into customers.

As an Executive Webinar Producer Mike has produced and moderated informational webinars for global industry brands such as Citrix Online, Dex One, Google, IBM, Intel, Microsoft, Oracle, Underwriters Laboratories as well as many emerging B2B and SMB firms.

Mike’s approach is to look at each webinar as a mini event, and uncover something unique that will delight his webinar audiences with an engaging experience. His ultimate objective is to help his clients meet and exceed their demand generation goals by acquiring fresh new sales leads, as well as promoting their brand awareness and thought leadership.

Follow Mike on Twitter at @WebinarReady.
Aug 16 2012
44 mins
6 Key Metrics That Impact Webinar Performance: Before, During and After
Learn #SocialCRM with Jill Rowley!
More from this community:

Demand Generation

Webinars and videos

  • Live and recorded (626)
  • Upcoming (36)
  • Date
  • Rating
  • Views
  • It’s the Holy Grail of marketing mix optimization in the bought-owned-earned media landscape—a virtual marketplace that makes it possible to evaluate the ROI of current marketing and media plans. Many marketers also are using this tool to simulate innovative marketing strategies and plans they have never tried before and forecast the likely results.

    In this webcast, Jeff Maloy will explore the most critical issues to building, using, and applying the results of a virtual marketplace including:

    • Establishing the marketing or business problem you are trying to solve, and identifying when these types of models are most appropriate.

    • Understanding and modeling how "agents" (e.g., consumers, businesses) behave, interact, and network.

    • Optimizing the current mix across the bought-owned-earned media landscape.

    •Testing alternative targeting, messaging, marketing, media, and competitive response scenarios using a dynamic simulation tool.

    Jeff will offer perspectives on the types of questions this tool can help marketers solve, and provide examples of how brands have used it for marketing mix optimization and improved ROI.
  • Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many b2b marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing practices and types driving the results across the b2b revenue cycle.

    Attendees will hear:

    • How top-performing companies think about content like offers;
    • Preferences for measuring the impact of content, from inbound traffic to conversions;
    • An ROI for content marketing best practices; and
    • Case study examples of successful content marketing practices.
  • Leading industry expert, agency CEO and Author Simms Jenkins will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world.

    Jenkins' session will :
    - Explore how and why the mobile age is transforming the "inbox."
    - Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
    - Explain why your email marketing is a strong foundation for social and mobile marketing success.
    - Equip you with ways to immediately optimize for and navigate the social and mobile currents.
  • Leading industry expert, agency CEO and Author Simms Jenkins will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world.

    Jenkins' session will :
    - Explore how and why the mobile age is transforming the "inbox."
    - Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
    - Explain why your email marketing is a strong foundation for social and mobile marketing success.
    - Equip you with ways to immediately optimize for and navigate the social and mobile currents.
  • "You have to offer content with no strings attached." Join Craig Rosenberg, Co-Founder at TOPO as he discusses the value of individual social profiles to the organization as a whole.
  • Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

    To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

    How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

    1. Know your audience
    2. Audit your content
    3. Map your content to your buyer
    4. Create your editorial calendar
    5. Promote your content
    6. Measure your performance
  • Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

    To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

    How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

    1. Know your audience
    2. Audit your content
    3. Map your content to your buyer
    4. Create your editorial calendar
    5. Promote your content
    6. Measure your performance
  • Too many companies treat social media as if it's a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But if you aren't listening to what your fans, friends, customers, critics and competitors are saying, you're missing the whole point of social media. The new economy is about engagement and for that, you have to listen. More importantly, there's a real-time battle for understanding what's in the head of your consumer right now. Bryan will discuss a specific set of steps for listening effectively in order to build an effective marketing strategy. Real world examples will include how listening can help drive better reach, product development, improved operations, shorter sales cycles and lead generation.

    About the speaker:
    Bryan has extensive experience in all areas of brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. Bryan is active on social media with over 100k followers, a speaker, and featured blogger.
  • Showing the true value of social media is a marketer’s biggest headache. We need to get away from “fuzzy” measurements and focus on real quantifiable metrics. That way we can understand what’s working, identify what’s not working – and revise our strategy accordingly to ensure the best results.
    In this webinar, we will show you how to accurately measure the ROI of social media for B2B lead generation.

    We will focus specifically on:
    - The framework needed to measure social media’s ROI
    - The path to an effective social media strategy
    - Powerful messaging across the social networks
    - Vital integrations for a successful social media campaign

    This presentation will be followed by an open Q&A session, where you will have the opportunity to ask our social media experts panel for help and advice with your B2B marketing campaigns. Don’t stay in the dark when it comes to the value of your social media campaigns! Join us and learn how to effectively measure their real value.

    About the speaker:
    Daniel Kushner is the Co-Founder of Oktopost, a marketing expert and social media guru. As the former VP of Marketing at innovative high-tech company Nolio, Daniel grew sales with double digit growth year over year. Daniel has been in the field for more than a decade and has successfully led the online marketing departments of various global organizations.
  • One reason social media continues to be viewed as experimental to senior marketers is the confusion many marketing teams have on HOW to implement social listening as a feeder to new business. Grasping at the latest fast fan acquisition strategies, or thinking of social media as mainly a PR channel misses the potential social media has to really deliver on the primary business goals of recruiting, engaging, and converting new customers and revenues. Innovative marketers are using social media listening as a gold mine for delivering growth.

    Join the MarketBridge team as Lane Douglas, Principal for Social Media Solutions uses real cases studies to show how finely tuned listening tactics as the priority in social media can lead to the conversions you and your executive team desire.
  • Channel
  • Channel profile
Up Down
  • Multichannel Marketing in an Era of Hyper-Accommodation Aug 15 2013 7:00 pm UTC 45 mins
    Customers have become increasingly empowered and discerning through technology. They no longer let brand owners, retailers, or mass media dictate their agenda. So accommodating customers today is more challenging for marketers than ever before.

    This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

    The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.
  • Utilizing Community Marketing to Reach Through the Media Clutter Jul 11 2013 4:00 pm UTC 45 mins
    Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
    Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
  • Better Together: The True Value of Marketing Partnerships Jul 11 2013 1:00 pm UTC 45 mins
    The concept, ‘a problem shared is a problem halved’ is not new. Yet, it has never been more compelling than in the modern marketing landscape. By enlisting marketing partners, you can create a network of organisations that provide strategic value to your business and a competitive ROI.
    From basking in your partner’s glow, to tapping into their audience, this webinar will use real-life examples to highlight the five key reasons you should be creating partnerships as part of your marketing activities. In addition, this webinar will outline the steps you need to go through to create irresistible propositions that your marketing partners cannot refuse.
  • 2 Minutes on BrightTALK: Media is Responsible for Listening Recorded: Jun 11 2013 3 mins
    "The media company of today has to be as much of a listener as a publisher." In 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Join Tom as he discusses how online community listening is a competitive advantage.
  • Regaining Control of the Sales Cycle Recorded: Jun 6 2013 45 mins
    With information so freely available, buyers are often more educated than sales reps when they sit down in a meeting. With buyers self-educating up to 57% into the buying cycle, how can vendors, distributors and partners regain control of the buying cycle? Tune in to this presentation to find out! Val-Pierre Genton, VP Strategic Accounts at BrightTALK, has worked with over 500 sales and marketing leaders to help them increase revenues by winning and engaging audiences online.

    During this presentation, he will provide some actionable frameworks, best practices and real-life examples to help you:
    - Develop sales-play aligned content that will actually be used by partners and end customers
    - Improve call to appointment and appointment to opportunity conversions
    - Increase pipeline velocity during the opportunity life-cycle
  • Content Marketing for Cloud & Virtualization Vendors Recorded: Jun 6 2013 49 mins
    A study by B2B Marketing and Ogilvy put content marketing at the top 2 marketing priorities in 2013, even above brand marketing. What makes content marketing such a priority? Modern marketers are seeing great returns on their content marketing spends, turning content and audiences into revenues. Join us as we share how leading cloud and virtualization vendors are creating compelling content and the best practices in content follow-up.
  • How to Use Content Marketing to Engage with Financial Advisers Online Recorded: May 30 2013 49 mins
    Join BrightTALK's Patricia Page and Quoc Dang as they talk about how BrightTALK has built an adviser community using content marketing. You will learn the best practices to get started with a content marketing programs and the necessary steps to ensure monetization and ROI.

    The hottest topics that drive adviser audiences
    How to get started with creating compelling content
    How BrightTALK has built a community highly engaged advisers
    The best practices of content lead follow-up
  • Creating Compelling B2B Content in Financial Services and Tracking ROI Recorded: May 30 2013 37 mins
    Join BrightTALK's Alexandra Cashmore as she shares how some of BrightTALK's financial services clients builds audience and creates compelling content to engage their clients.

    Alex will also discuss how these organizations turn audience to trackable revenues using BrightTALK's content and audience platform combined with the latest technologies out there.
  • 2 Minutes on BrightTALK: Repurposing Content from Physical Events Recorded: May 28 2013 2 mins
    How can marketers drive more value from physical event presence? Join David Pitta, Director of Demand Generation at BrightTALK, as he discusses how marketers are successfully creating content and driving demand with video footage from physical events.
  • A Case Study - How socialondemand® Doubled Avnet’s Connections Recorded: May 15 2013 35 mins
    When global IT solutions distributor, Avnet, wanted to create unique channel value for its vendors and business partners, it turned to purechannelapps to leverage the power of socialondemand®.

    Now working with Microsoft, IBM, EMC among others, Avnet uses socialondemand® to provide a regular source of free social media content for its entire channel of business partners and its own internal staff.

    Over 120 of Avnet’s partners have seen over 55,000 clicks or downloads from content provided by socialondemand® and recent survey of participating Avnet partners revealed 100% believe socialondemand content adds value to their business.

    Join Julie and you’ll get an insight into the key components of Avnet’s social media strategy and how their channel partners are amplifying their message and generating increased brand awareness and lead generation.
  • 2 Minutes on BrightTALK: Holding Marketing Accountable Recorded: May 14 2013 2 mins
    Are you guilty of content dumping? Join Christine Crandell, President of New Business Strategies as she discusses the real numbers your marketing team should be accountable for.
  • How to shorten your sales cycle by combining video stories & social selling Recorded: May 10 2013 34 mins
    Learn how to leverage your customer stories in sell to their "Sphere of Influence". Use video & LinkedIn messages to book more meetings, and close deals faster!

    - 94% of marketers say the customer's voice is their most effective content
    - 83% of your buyers are starting their buying journey online
    - 50% of our Social Selling meetings booked are by telling client success stories to their "Sphere of Influence."

    In this webinar you will learn:
    - Capture and produce customer stories faster and easier
    - Customize your stories to target very specific buyers
    - Where in LinkedIn you can leverage you stories more effectively

    About the speakers:

    Tim Keelan is founder and CEO of StoryQuest, a world leader in B2B storytelling for sales and demand generation. Prior to StoryQuest, Tim sold professional services as Director of Sales with Cap Gemini Ernst & Young, Sales Leader with ThruPoint, account manager at Spherion and CARA corporation. With StoryQuest Tim has been a frequent speaker on B2B story and storytelling. Tim has collaborated with and provided learning and marketing solutions to large and small organizations such as SAP, Deloitte, Avaya, RSA Security, Ciber and Computer Associates, Mentor Tech Group and many others.Learn more about Tim and StoryQuest at http://storyquest.com/learn_more

    Jamie Shanks is one of North America’s leading Social Selling experts. He’s personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. Before starting his sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. After proving great success at Firmex, he decided to help other technology firms build Sales 2.0 models under the brand Shanks Group Inc. In December 2011, Jamie saw the opportunity to merge the Shanks Group Inc. with Sales for Life to form a leading Social Selling agency.
  • Financial Services Forum: The Power of Video Recorded: May 9 2013 25 mins
    Financial Services Forum: The Power of Video
  • Sales & Marketing Case Study: Revitalizing the Value Proposition Recorded: May 9 2013 40 mins
    Learn how the marketing function at Kronos, a workforce management software and solutions company, collaborates with Sales to create and deliver a differentiated value proposition. The webinar will feature a best practice case study that shows how Kronos:
    · Developed a new value proposition that targets core customer needs
    · Documented the value proposition in a Foundational Messaging Guide for employees
    · Conducted messaging workshops with the sales force to drive implementation of new messages and techniques
    · Established Sales and Marketing Leadership Councils to spur ongoing collaboration
  • Understanding the Sphere of Influence Recorded: May 9 2013 25 mins
    Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.

    Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

    Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper
  • Connecting the Marketing Message with the Sales Conversation Recorded: May 9 2013 36 mins
    Integrated marketing isn't just about bringing together the various marketing disciplines: the need to maximise revenue growth means that B2B-focused companies must also closely align their marketing and sales functions. Unfortunately, there are still far too many dangerous disconnects between the messages propagated by marketing organisations and the conversations their sales people are actually having with their prospects. Bob Apollo of Inflexion-Point uncovers the obstacles and offers effective real-world remedies.

    This presentation will appeal to any marketing leader who is determined to do a better job of sales enablement - and any sales leader who is determined to collaborate more effectively with their colleagues in marketing.
  • ESET and BrightTALK Recorded: Apr 26 2013 2 mins
    In this short video, hear Rufus Connell, Vice President at Frost & Sullivan, discuss highlights from the case study Frost & Sullivan conducted with BrightTALK client, ESET.
  • The Business of Social Business Recorded: Apr 25 2013 44 mins
    Social business represents a new transformational opportunity for organizations. After initial forays into external social media, many companies are now discovering the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organisational and cultural challenges posed by these new ways of work.

    Join this webinar to hear the proven results from easily integrating social into your everyday tools to improve your business.

    About the speaker:
    Chris Moore is a Social Business Specialist for IBM Collaboration Solutions. He has 7 years experience and knowledge of Collaboration and Exceptional Web Experience technologies; including IBM Notes, Domino, Sametime, Connections, Docs and Web Experience Suites.
  • 2 Minutes on BrightTALK: Marketing so useful people would pay for it Recorded: Apr 23 2013 2 mins
    How do you create marketing so useful people would pay for it? Join Jay Baer, Author and Social Media Expert, as he discusses how to market with Youtility.
  • How to Create Amazing Content Marketing Programs in IT Security Recorded: Apr 19 2013 48 mins
    IT security organizations are becoming content powerhouses turning their websites into powerful lead generation weapons. Distributions across paid, owned and earned audiences have now become the norm, requiring tech marketers to innovate in their content creation. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the best practices in webinar and video content creation, audience acquisition and content lead follow-up.

    You will learn the types of IT security content that drives maximum conversions from audience to revenues, and dive deep into how BrightTALK have built an IT security audience of over 350k.
Webinar and Video Knowledge - From Beginner to Advanced
The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: 6 Key Metrics That Impact Webinar Performance: Before, During and After
  • Live at: Aug 16 2012 5:00 pm
  • Presented by: Mike Agron, Executive Webinar Producer and Co-Founder, WebAttract
  • From:
Your email has been sent.
or close
You must be logged in to email this