Driving Webcast Attendance in a Social World

David Yun, Head of Products, SnappyTV
With the rise of social media, the way people engage with content has changed drastically, but how has your organization adapted? In this session, David will talk about new strategies for how to best utilize social media to increase webcast attendance, gain additional viewers during the live event, and keeping the buzz going once your event is over.

David Yun (@davdmyun) is currently Head of Products at SnappyTV (@snappytv), an award-winning platform for cloud-based live video recording and editing that allows live event video to be immediately published to Facebook, Twitter, YouTube and Content Management Systems such as Brightcove and Ooyala as it airs live. Prior to joining SnappyTV, David worked in various roles on the Adobe Connect product team where he got introduced to the webinar and webcast space
Aug 16 2012
39 mins
Driving Webcast Attendance in a Social World
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  • Upcoming (33)
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    Ting Van Osdol, a Customer Engagement Manager at Optify, will walk through a simple step-by-step process for designing and executing lead generation campaigns using Optify. Rob Eleveld, Optify's CEO, will talk about how to package, price and sell this service to your clients.

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    Increasingly, however, marketers are also taking advantage of the opportunity to use these models to evaluate the fundamentals of their marketing strategy.

    In this webcast, Eric will discuss how to embed key elements of your marketing strategy in a virtual marketplace by leveraging your existing research. He will also describe how you can use a virtual marketplace to:

    • Evaluate targeting, positioning, and communications planning decisions
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    •Testing alternative targeting, messaging, marketing, media, and competitive response scenarios using a dynamic simulation tool.

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    - Explain why your email marketing is a strong foundation for social and mobile marketing success.
    - Equip you with ways to immediately optimize for and navigate the social and mobile currents.
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    Jenkins' session will :
    - Explore how and why the mobile age is transforming the "inbox."
    - Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
    - Explain why your email marketing is a strong foundation for social and mobile marketing success.
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    - Where in LinkedIn you can leverage you stories more effectively

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  • Title: Driving Webcast Attendance in a Social World
  • Live at: Aug 16 2012 7:00 pm
  • Presented by: David Yun, Head of Products, SnappyTV
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