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BNY Mellon Interview: Content Marketing in B2B Financial Services

Alex Cashmore, BrightTALK and Aleksandra Slater, BNY Mellon
With the reputation of many of the world’s largest banks at an all time low and economic crisis at an all time high, content marketing in the B2B financial services industry can be complicated. How do B2B financial services organisations differentiate themselves, stay relevant and top of mind for their audiences? Join BrightTALK’s Alexandra Cashmore as she interviews BNY Mellon’s Aleksandra Slater on the best practices in creating content for the B2B financial services industry.

Topics discussed:

Today's challenges in content marketing
Planning and execution of a content marketing plan
Video marketing best practices
Content marketing trends in B2B financial services
Aug 22 2012
35 mins
BNY Mellon Interview: Content Marketing in B2B Financial Services
"Asset Management Marketing" "BNY Mellon"
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  • Title: BNY Mellon Interview: Content Marketing in B2B Financial Services
  • Live at: Aug 22 2012 10:00 am
  • Presented by: Alex Cashmore, BrightTALK and Aleksandra Slater, BNY Mellon
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