The Importance of Opening Your Content Distribution Channels

46% of executives say they are more likely to seek out information about a product or service after seeing a related video online. It makes sense that 70% of B2B marketers use some form of online video in their marketing strategies, according to Forbes. Video is HOT and marketers are jumping on the bandwagon. The key challenge is positioning video central to existing marketing strategies to drive qualified leads and engagement. Video strategy expert Matt Childs has helped hundreds of companies leverage video to drive traffic and convert viewers into qualified contacts for sales. There are many surprises that marketers have not known about until now. Matt will provide the best practices and tools for producing, positioning, and distributing video, making video your top performing marketing asset.

To build thought leadership, your company needs to be heard on a regular basis and become synonymous with insightful, credible content. When the discussion turns to scaling content marketing efforts, many up-and-coming thought leaders become paralyzed out of fear of losing control over quality and voice. This severely limits their market potential and cripples their ability to compete with other industry players.

Join us on May 15th at 2:00 PM EDT as we share insider knowledge that will help you learn how to have your cake and eat it, too. Discover how to unleash your potential, create momentum, and become your company’s content marketing hero

Myth: Social media does not work for lead generation.
Reality: Social media is one of the best channels for leads and ROI.
Problem: No one knows how to do it.
In this webinar, social media marketing maven Koka Sexton shares strategies that he has seen work. He will cover the social media channels, the campaigns,and the best practices to succeed with social media. The end result for you will be leads, pipeline, and ultimately revenue.

Online ratings on Amazon, Yelp, TripAdvisor and other sites can make or break your business.
Did you know?:
• 70% consumers trust online reviews (Nielsen)
• Increasing Yelp ratings by one star can boost revenues by 5% to 9% (Harvard Business Review)
• 67% prospects change their mind after reading only one to three negative reviews (Lightspeed)


In this informative webinar, you’ll learn how to:
•Boost online ratings on shopping and review sites
•Increase rankings (you’ll see how one hotel jumped 50 rungs on the TripAdvisor rankings ladder)
•Leverage user-generated content to boost SEO, engagement, and sales


Bonus! Ten webinar attendees will receive a complimentary autographed copy of the hot-selling book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” by Rob Fuggetta, Zuberance Founder/CEO.

Matt Heinz works with companies big and small to help them build a measurable, consistent, opportunity-producing demand generation program. In this webinar, he will share many of his secrets that he has seen work time and time again. You will leave this event with the information you need to start right away.

Content may be “King" in the marketing blogosphere, but getting specific, actionable recommendations on "HOW" to leverage content is hard to find. Join Scott as he provides attendees with the insight you need to deliver the content your buyer wants and turn your marketing department into a content marketing machine.

In preparation for our Demand Generation Summit, Mike Damphousse talks about how he his reps prospect into big accounts.

RSVP to join Greenleads at the Demand Generation Summit - May 15: https://www.brighttalk.com/r/DPZ

Marketing to small businesses used to be a "spray and pray" game. In this short video segment, John Hurley Radius Intelligence talks about the importance of social media for SMBs and how marketers are using social data to be more effective

Email has been declared dead a thousand times already but it's still alive and kicking - and stronger than ever. Running an eCRM strategy without email is like swimming without water, it just doesn't work. In this session, email marketing guru Tamara Gielen will share what works and what doesn't when it comes to using email to manage customer relationships both in a B2C and a B2B environment.

Email has been declared dead a thousand times already but it's still alive and kicking - and stronger than ever. Running an eCRM strategy without email is like swimming without water, it just doesn't work. In this session, email marketing guru Tamara Gielen will share what works and what doesn't when it comes to using email to manage customer relationships both in a B2C and a B2B environment.