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Improving Partners Online Marketing Capabilities

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Heather K. Margolis, President, Channel Maven Consulting

Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

Be sure to attend the additional upcoming events in this webinar series:

* September 12, 2012 - Helping Your Partners Use Social Platforms
* October 10, 2012 - Executing an Email Campaign

Aug 8 2012

26 mins

Improving Partners Online Marketing Capabilities

Show tags channel marketing channel consulting IT

Demand Generation

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The Value of Visualization: Turning Data into Infographic Gold Ross Crooks, Co-founder + COO, Column Five Recorded: May 23 2013 30 mins

The Value of Visualization will explore the ways in which companies are using infographics and data visualization to inform and entertain their audiences. The creation of this visual content is enabling communication in a way that is at once engaging and simple to understand. We will look at why the visualization of information is so effective and how to best use it to achieve your objectives.

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Email Validation: A Defense Against ROI Killers Craig Swerdloff, LeadSpend; Scott Wolf, ArcaMax; Andrew Nemiccolo, Seven Story Learning Recorded: May 22 2013 32 mins

In this exclusive, 30-minute Q&A session, industry experts Craig Swerdloff and Scott Wolf will share how LeadSpend helped ArcaMax move beyond double opt-in to ensure their emails were reaching subscribers.

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How to develop, create, send and sell a customer newsletter Zach Okun, Director of Product Management, Optify + Rob Eleveld, CEO, Optify Recorded: May 22 2013 63 mins

Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.

Join us for a free, 1-hour webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For agencies, learn how to price and sell this important marketing service to your new and existing clients.

Zach Okun, Optify's director of product management will present a step-by-step process for how to develop, build and send a customer newsletter using Optify.

Rob Eleveld, Optify's CEO, will then explain how to price and package this new service to sell to your existing and new clients.

This webinar is designed for both B2B marketers and Digital Marketing agencies and does not require an Optify account.

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Why I Wish There Were No 'I' in Innovate: Building The Right Team For Innovation Chris Trimble, author of several best-selling books on Innovation; Adjunct Professor at Dartmouth and Tuck Business School Recorded: May 22 2013 54 mins

In the popular imagination, innovation is about brilliant people with brilliant ideas, doggedly pursuing their dream and breaking through every obstacle that stands in their way. The reality, however, is that innovation is fundamentally a team sport.

Sure, one person can come up with an idea, but an idea is only a beginning. After a commitment to a great idea, the full nature of the innovation challenge becomes clear. Somehow, companies have to tackle two conflicting tasks simultaneously: building something new and sustaining excellence in what already exists.

This requires more than just general, feel-good teamwork. It requires a team that is structured in a very particular way. Unfortunately, most companies aren’t familiar with what these teams look like. Like a newcomer to the baseball playing world, they have little idea, if any, about the roles on the team. They have no idea what the pitcher, catcher, infielders, and outfielders do.

In this webcast, Chris Trimble will outline exactly how to build the right team for every innovation initiative. He will also talk about how his new book, How Stella Saved the Farm, can be used as an instigator of productive conversations about what it really takes to make innovation happen.

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2 Minutes on BrightTALK: Making Successful Marketing Technology Purchases Malcolm Friedberg, the CEO at Left Brain DGA Recorded: May 21 2013 2 mins

What would happen if CMOs had more budget for technology than CIOs? Join Malcolm Friedberg, the CEO at Left Brain DGA, as he discusses the choices facing marketing technology purchasers.

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Creating an engaging Digital Strategy PR Smith (www.prsmith.org), author, consultant and developer of the Great Sportsmanship programme Recorded: May 21 2013 49 mins

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.

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Creating an engaging Digital Strategy PR Smith (www.prsmith.org), author, consultant and developer of the Great Sportsmanship programme Recorded: May 21 2013 49 mins

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.

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The Secrets to Successfully Using Video in your Marketing Matt Childs, VP Sales & Strategy at VidCaster, Inc. Recorded: May 15 2013 43 mins

46% of executives say they are more likely to seek out information about a product or service after seeing a related video online. It makes sense that 70% of B2B marketers use some form of online video in their marketing strategies, according to Forbes. Video is HOT and marketers are jumping on the bandwagon. The key challenge is positioning video central to existing marketing strategies to drive qualified leads and engagement. Video strategy expert Matt Childs has helped hundreds of companies leverage video to drive traffic and convert viewers into qualified contacts for sales. There are many surprises that marketers have not known about until now. Matt will provide the best practices and tools for producing, positioning, and distributing video, making video your top performing marketing asset.

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The Secret to Scaling Quality Content Marketing Kim Lloyd, cofounder and CEO of Rock The Deadline Recorded: May 15 2013 50 mins

To build thought leadership, your company needs to be heard on a regular basis and become synonymous with insightful, credible content. When the discussion turns to scaling content marketing efforts, many up-and-coming thought leaders become paralyzed out of fear of losing control over quality and voice. This severely limits their market potential and cripples their ability to compete with other industry players.

Join us on May 15th at 2:00 PM EDT as we share insider knowledge that will help you learn how to have your cake and eat it, too. Discover how to unleash your potential, create momentum, and become your company’s content marketing hero

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Social Media Marketing that Drives Real Demand - How to Move from Likes to Leads Koka Sexton, Sr. Social Marketing Manager, LinkedIn Recorded: May 15 2013 48 mins

Myth: Social media does not work for lead generation.
Reality: Social media is one of the best channels for leads and ROI.
Problem: No one knows how to do it.
In this webinar, social media marketing maven Koka Sexton shares strategies that he has seen work. He will cover the social media channels, the campaigns,and the best practices to succeed with social media. The end result for you will be leads, pipeline, and ultimately revenue.

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Drive Business Through Your Channel:Helping Partners Marketing to End-Customers Recorded: May 2 2013 39 mins

Alexandra Krasne, Contributing Strategic Consultant, Channel Maven Consulting

You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
- An in-depth overview of the types of marketing designations your partners fit into
- Programs you can implement today to make your partners better marketers
- Resources and strategies to truly drive business through your channel

About Alexandra:
Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
Executing an Email Campaign Recorded: Oct 10 2012 21 mins

Heather K. Margolis, President, Channel Maven Consulting

The final installment of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. This webinar will walk channel professionals through executing an email campaign to and through your partners.

If you missed the last three webinars, please watch the recordings below:
-Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
-Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689
-Helping Your Partners Use Social Platforms
http://www.brighttalk.com/webcast/7889/52935
Helping Your Partners Use Social Platforms Recorded: Sep 12 2012 27 mins

Heather K. Margolis, President, Channel Maven Consulting

Part three of a four part webinar series to guide partner-facing channel professionals through common marketing and communications concerns. The webinars are designed to help these professionals market to and through your channel partners.

If you missed the last two webinars, please watch the recordings below:

- Assessing Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/50083
- Improving Partners Online Marketing Capabilities
http://www.brighttalk.com/webcast/7889/51689

Be sure to register for the final installment in this webinar:
- October 10, 2012 – Executing an Email Campaign
http://www.brighttalk.com/webcast/7889/51689
Improving Partners Online Marketing Capabilities Recorded: Aug 8 2012 26 mins

Heather K. Margolis, President, Channel Maven Consulting

Part two of a four part webinar series to guide channel account managers and other partner-facing channel professionals through common marketing concerns. The webinars are designed to help these professionals market to and through your channel partners.

Be sure to attend the additional upcoming events in this webinar series:

* September 12, 2012 - Helping Your Partners Use Social Platforms
* October 10, 2012 - Executing an Email Campaign
Assessing partners online marketing capabilities Recorded: Jul 11 2012 28 mins

Heather K. Margolis, President, Channel Maven Consulting

Part one of a four part webinar series to guide channel account managers through common marketing concerns over four months. The webinars are designed to help channel account managers better market to and through your channel partners. We respect your time, so each webinar is designed to be brief and impactful.

Be sure to attend the following events in this webinar series:

•August 8, 2012 ─ Improving partners online marketing capabilities
•September 12, 2012 ─ Helping your partners use social platforms
•October 10, 2012 ─ Executing an email campaign

We help you DRIVE more business through the CHANNEL

Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.

We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel strategy or program fits every organization. That’s why we work with you to understand your current channel programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective relationships both to and through your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.

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