You have website visitors...Now what?!

John Costigan, CEO of Costigan Training moderated by Shawn Elledge of Demand Con
Over 95% of people who take the time to visit your website never take any course of action. Your organization is spending time and money every day to drive traffic to your website. Once they've arrived, you rely on them to do something? Buy something? Identify themselves? What if they don't?

This educational webinar, moderated by Shawn Elledge of Demand Con and presented by John Costigan, CEO of Costigan Training, will discuss a proven methodology for identifying and contacting the companies that visit your website, and getting to the person you need to speak to quickly and efficiently. Capture those visitors and convert them into customers. He will share this proven techniques and take audience questions.

Highlights Include:

What are the three "must do's" you need to accomplish before contacting a prospect?

When and how to use e-mail

The average Voice Mail get's returned less than 2% of the time. Learn "The Fab 4" and get it to 65%.

What's the number one sales line of all time that will allow you to make more money than you did in 2011?

Need more reason to attend?
Highly recognized for his sales training and motivational speaking, John Costigan brings his talent and experience in working with some of the most respected global companies to the consulting team at Business Breakthrough International. As President and Founder of John Costigan Companies, John conducts motivational speeches and "LIVE" sales training classes around the world for a list of clients that reads like a 'who's who' in the corporate world; Hewlett Packard, Oracle, Daiichi Sankyo, Lenovo, SAS Software, Experian, Tommy Hilfiger, IBM, The NHL, and over 50 Colleges and Professional Sports teams.
Jan 18 2012
48 mins
You have website visitors...Now what?!
More from this community:

Email Marketing

Webinars and videos

  • Live and recorded (251)
  • Upcoming (12)
  • Date
  • Rating
  • Views
  • Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

    To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

    How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

    1. Know your audience
    2. Audit your content
    3. Map your content to your buyer
    4. Create your editorial calendar
    5. Promote your content
    6. Measure your performance
  • CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

    There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.
  • CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

    There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.
  • The Digital Presence Doctor is in! Here you can score a (free) appointment for the second in our four-part webinar series on digital presence deficiency… and its proven cures. In this webinar Dr. Jason Thibeault, aka The Digital Doctor, will show you how to perform a digital self-examination. Which bones are broken, and what’s the prognosis for your business? We’ll even map a recovery program to your workflow. You’ll leave with a healthy digital mindset and a pocketful of prescriptions for every ache and pain. No waiting room required.
  • Every business attempts to drive revenue by increasing sales and improving their marketing strategies. But, how do you sustain this goal without scaring away prospects? According to recent statistics, more than 60% prospects today do not talk to sales until they are at the purchase end of the demand funnel. In this webinar we will present how to accelerate the buying process by moving prospects through a structured buying cycle by setting up an effective nurture strategy.

    You will learn:
    - Nurturing best practices
    - Five different types of nurturing
    - Programs for different stages of the buyer life-cycle
    - Actual nurturing examples in an automation system
  • How proper lead scoring strategies prioritize your sales efforts

    Lead Scoring is a under-used tool in the sales process. Only 18% of companies have marketing automation tools in place and even fewer are doing content marketing. Learn how the combination of marketing automation and content can generate Lead Scores that prioritize your sales efforts.
  • Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to tell a story that can reach your customer wherever they are, on whatever device.

    The 9 steps covered in this webinar address:

    • What makes up your Digital Presence
    • How to assess its weaknesses and opportunities
    • Identifying the purpose of your Digital Presence
    • The touchpoints you need to reach your audience
    • The technologies, processes, and people that can make you stand out from the crowd.

    You'll also see examples of winning Digital Presences that rise above the digital marketing noise and do a great job of telling a powerful, engaging story. And… some that don't.

    Don't miss the chance to make your company's Digital Presence matter!
  • Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and interactive platforms.
  • Mobile relationship marketing (MRM) requires marketers to look beyond a single mobile channel or campaign and instead learn to map consumer patterns to determine where and how they want to engage. According to a recent CMO Council study entitled “Engage at Every Stage,” the majority of marketers are just beginning to explore how mobile relationships with customers will be developed and executed. However, only 14 percent of global marketers are satisfied with the progress they are making in accessing and leveraging the mobile channel.

    To continue the dialogue and provide new insights into trends around mobile, the CMO Council will be hosting a complimentary one-hour webcast. During this time, the CMO Council will share its own journey of developing and mapping a mobile relationship with its 6,500-plus global members. Join the CMO Council’s Vice President of Marketing Programs, Liz Miller, and CEO of FunMobility, Adam Levine, as they discuss the future of the mobile relationship.

    Key discussion topics will include:

    - Trends in customer loyalty around the mobile channel
    - The shift from web-centric experiences to mobile experiences
    - What every brand advertiser should know about standards and guidelines around mobile web advertising
  • Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to tell a story that can reach your customer wherever they are, on whatever device.

    The 9 steps covered in this webinar address:

    • What makes up your Digital Presence
    • How to assess its weaknesses and opportunities
    • Identifying the purpose of your Digital Presence
    • The touchpoints you need to reach your audience
    • The technologies, processes, and people that can make you stand out from the crowd.

    You'll also see examples of winning Digital Presences that rise above the digital marketing noise and do a great job of telling a powerful, engaging story. And… some that don't.

    Don't miss the chance to make your company's Digital Presence matter!
  • Channel
  • Channel profile
Up Down
  • The Secret to Scaling Quality Content Marketing Recorded: May 15 2013 50 mins
    To build thought leadership, your company needs to be heard on a regular basis and become synonymous with insightful, credible content. When the discussion turns to scaling content marketing efforts, many up-and-coming thought leaders become paralyzed out of fear of losing control over quality and voice. This severely limits their market potential and cripples their ability to compete with other industry players.

    Join us on May 15th at 2:00 PM EDT as we share insider knowledge that will help you learn how to have your cake and eat it, too. Discover how to unleash your potential, create momentum, and become your company’s content marketing hero
  • Data Mining Social Media Channels for BtoB Lead Generation Recorded: Apr 24 2013 46 mins
    BtoB Sales and marketing professionals frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing and sales strategy. In fact, some statistics report that LinkedIn is 277% more effective for BtoB lead generation than Twitter and Facebook. However BtoB professionals are having trouble grasping how to get the most out of this powerful network.
    Register for this webinar and learn how Shawn Elledge, CEO of Demandcon and Josh Turner, Founder of Linked University use eGrabber, the industry’s most accurate Internet research technology to capture, append & update BtoB prospect lists.
    We will discuss data strategies that work, what doesn’t, and how to build a highly targeted prospect list.
  • It’s What you Know about Who You Know: 5 Steps to Turning Data into Revenue Recorded: Dec 5 2012 48 mins
    Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it to improve the sales process, and ultimately drive more revenue. In addition to missing a big opportunity, they risk being shunned by more educated, sophisticated and demanding customers and prospects who expect to be marketed to as individuals.
    In this session you will learn more about what sales and marketing can do to deliver amazing buying experiences that convert. Specific areas to be covered include building a centralized database, segmenting, personalizing the website experience, using dynamic content and getting personal via automation.
  • Account-Based Marketing in 2013 - A Demandbase Survey Recorded: Nov 28 2012 61 mins
    Results from a Demandbase/Ziff Davis survey on B2B marketing priorities, challenges and the Account-Based approach to marketing
    B2Bs sell to accounts – that is obvious to B2B salespeople but historically hasn’t played a s significant role as marketers plan demand generation programs. Where sales focuses on the accounts that are most likely to become revenue, marketers are often still running campaigns focused on generating a high volume of leads with the right titles, working in the right departments - regardless of account, when the reality is that you need to do both.
    With leading analyst firms now adding account-based marketing practices into their research segments, B2Bs need to consider why this strategy is growing and what they can do to attract and convert more of the accounts that are most likely to become revenue. This webinar will share results from a recent survey investigating how B2B marketers are reacting to new Account-Based strategies. We will discuss:
    • The #1 strategy B2B marketers are focusing on in 2013
    • The factors driving content marketing decisions next year
    • Which marketing targets are consuming the most resources in B2B
    • The leading factors B2Bs consider while scoring new leads
    • The top challenges B2B marketers are likely to face in 2013
  • Get Exceptional Consumer Insights and Market Research Using Facebook Data Recorded: Nov 14 2012 48 mins
    More than 950 million people actively use Facebook. Facebook users share more than 30 billion pieces of content each month. It is the world’s largest database of personal data including consumers’ demographics, interests, activities and preferences and can be a phenomenal asset for market research. This webcast will discuss how to unlock this unprecedented new dimension for consumer segmentation and analysis. It will show how businesses can explore the vast array of personal information contained in Facebook for millions of consumers and use this extensive, accurate and up-to-date consumer data to improve a wide range of marketing activities including brand management, database marketing, media planning, competitive analysis, advertising, and social media marketing.
  • Digital Marketing for SMBs - The Big Equalizer Recorded: Oct 3 2012 51 mins
    Multi-channel digital marketing has given SMBs reach, leverage, and efficiency.

    This talk will focus on the digital marketing tactics of the top performing SMBs. Real customer case studies will demonstrate how companies with small marketing teams are using techniques in outbound demand generation, content creation, search optimization and social media to optimize lead to revenue management.

    Attendees will leave with a clear direction of how to evaluate their current digital marketing and specific tactics for improving them.
  • Measuring Marketing Impact and Key Issues Felt at the Exec Level Recorded: Oct 3 2012 48 mins
    There is a need for B2B Marketing ROI yet we’re still not there. According to Adobe’s 2012 CMO report, fewer than 20% of executive B2B marketers have the ability to measure ROI. SiriusDecisions reported in their 2012 CMO survey that CMOs number one concern was demonstrating ROI. Unlike the B2C marketer who has one consumer that could be making a single web commerce transaction which is tracked from start to finish, B2B marketers are faced with a buying committee of six to eight purchasers and a buying path that has become more digital over the years yet does not mirror the accuracy of digital tracking that a B2C marketer has. We will discuss key ingredients from operational companies that others are using to successfully measure B2B Marketing ROI for both inbound and outbound techniques.

    Moderator: Jon Russo, CEO, B2B Fusion Group

    Speakers:
    Brian Kardon, CMO, Lattice Engines
    Hunter Montgomery, Vice President of Marketing, Vocus
    John Petralia, Head of Marketing, Bloomberg
    Corey Livingston, Sr. Director, Marketing Operations, Level 3 Communications
  • Case Study: Mimecast’s B2B Data Makeover Story Recorded: Oct 2 2012 47 mins
    With business contact information degrading at a rate of 2% per month, duplicate records, missing fields, and other universal data problems, Senior Marketing Manager Beverly Chiarelli needed to give Mimecast’s marketing database a quality makeover. In this session, learn how Beverly leveraged CleneProspex to: Make the business case for conducting a data hygiene project.

    - Diagnose the state of her database quality and segmentation patterns
    - Improve email deliverability, sales productivity, lead scoring efforts and response rates
    - Find hidden revenue opportunities within her marketing database

    Attendees of this session will receive a complimentary Database Assessment Report from NetProspex.
  • Are you still selling at the speed of dial-up in an always-on world? Recorded: Oct 2 2012 42 mins
    Session description coming soon!
  • Integrating Telesales & The New Sirius Waterfall Recorded: Oct 2 2012 29 mins
    Mr. Wright will discuss how organizations can adopt the new SiriusDecisions waterfall and truly integrate Teleprospecting seamlessly into inbound and outbound demand generation programs. While many organizations have used some flavor or Teleprospecting or tele-qualification to drive leads into the funnel, marketing and sales teams must properly align their resources with best-in-class demand generation modeling and measurement, clearly defined SLAs and hand-off processes, and a Nurture strategy that continues the conversations started by either Digital or Human interaction.

    “Teleprospecting is more important than ever” – SiriusDecisions
  • Are you still selling at the speed of dial-up in an always-on world? Recorded: Oct 2 2012 45 mins
    Session description coming soon!
  • Buyer Engagement: Top 10 "Worst Practices" and What to Do Instead Recorded: Oct 2 2012 43 mins
    Are you acting or believe that today’s demand generation strategies render everything else null and void? Are you creating marketing content that one’s own boss, CEO or mom would not accept or consider? Are you over-relying on marketing technology vs. live human conversations and interaction?

    Want to know more about these and seven other thought provoking issues please join this breakout presentation featuring Randy Byrne, VP of Marketing at Malvern Instruments and Michael A Brown, President of B2B Engage. Participants will learn how Malvern Instruments applies on-line and off-line “best practices” to provoke direct responses and engagement, and advance leads through the funnel.
  • Integrating Telesales & The New Sirius Waterfall Recorded: Oct 2 2012 45 mins
    Mr. Wright will discuss how organizations can adopt the new SiriusDecisions waterfall and truly integrate Teleprospecting seamlessly into inbound and outbound demand generation programs. While many organizations have used some flavor or Teleprospecting or tele-qualification to drive leads into the funnel, marketing and sales teams must properly align their resources with best-in-class demand generation modeling and measurement, clearly defined SLAs and hand-off processes, and a Nurture strategy that continues the conversations started by either Digital or Human interaction.

    “Teleprospecting is more important than ever” – SiriusDecisions
  • Marketing Panel: Content Strategies Recorded: Oct 2 2012 47 mins
    Stefan Tornquist, VP of Research for Econsultancy, will moderate a panel of successful content creators discussing how to build a framework for your B2B content marketing process including creative, copy, formats, distribution and measurement.

    Moderator: Stefan Tornquist, VP of Research, eConsultancy

    Speakers:
    - Michael Paradiso, Vice President, Content & Messaging, CA Technologies
    - Ann Handley, Author of “Content Rules,” Chief Content Officer, Marketing Profs
    - Andrew Gaffney, Editor/Publisher, Demand Gen Report (DGR)
  • Sales Presentations that Accelerate Your Sales Funnel Recorded: Oct 2 2012 43 mins
    Even though they play a huge part in advancing and then closing deals, most companies’ sales presentations let them down. That’s why even when slides are provided by marketing, sales reps often spend hours creating their own – when they should be busy selling. Messages get fragmented, value is not communicated, and opportunities stall.

    Some have understood the need to banish bullet points, but selling complex products and services with ‘Zen’ images isn’t the answer. This session will tell you how to create effective B2B sales presentations.

    - Identify – and avoid – the most common mistakes in corporate presentations
    - Write persuasive sales messages for presentations at each stage of the sales funnel
    - Create compelling visuals, using images, charts, and animation to help presenters sell
    - Move beyond one-way sales presentations to visual sales conversations, including on tablets
    - Understand how to adapt sales presentations for virtual selling
    - Ensure sales tools actually get used by sales people in the field
  • Sales Program – How to Shorten Sales Cycles Recorded: Oct 1 2012 47 mins
    50% of all opportunities fail to close as originally forecasted. Forecasting accuracy remains one of the top concerns for the CSO in today’s business environment. CSO Insight’s Sales Performance Optimization Survey Results tell us that 49.3% of all deals fail to close as originally forecasted. In addition, nearly 20% of all deals result in a “no decision”. The buyer simply did nothing.

    The survey goes on to say that the number of calls needed to close a deal is rising, not because we have to make more calls on the same people, we now need to make more calls on more people. Sales reps are finding that bigger deals may need more levels of sign-off, requiring them to call on multiple stakeholders for support. This can have a major impact on the length of a sales cycle. Additionally, poor qualification continues to be a problem for many companies leading to record numbers of deals ending in “no decision”. Proper qualification throughout the entire sales process can help to minimize the risk of a deal ending in “no decision”. This module will provide you with a simple formula to better qualify opportunities and an approach for staying in alignment with multiple buyers as you move through the buying process.

    During this session you will learn:

    - How to identify compelling business reasons to take action
    - How to overcome a lack of authority or influence of buyers to make a buying decision
    - How to address multiple decision makers
    - How to articulate a clear understanding of how your capabilities will help
    - How to help buyers visualize how to transition from their current to future desired state
    - How value justification helps to make a purchase decision
  • BizSpeak - The Good, The Bad & The Unforgivable Recorded: Oct 1 2012 28 mins
    Imagine running into an old High School friend and them asking you “So, what do you do nowadays?” Would you respond, “I work for a next generation, flexible, scalable enterprise-class business solutions provider that delivers remarkable business value to the Fortune 1000″?

    Probably not. But that’s exactly what marketer and sellers are doing with buzz-word laden, buyer irrelevant, grammatically offensive BizSpeak.

    This session will share fresh insights (for Marketing & Sales Execs alike) on the language of demand gen: its evolution, what isn’t working, and how to drop the BizSpeak and truly connect with buyers.
  • Targeted Contact Mapping & Campaign Content Alignment Recorded: Oct 1 2012 51 mins
    The ability to map and target specific contact types is increased with higher levels of intelligence. This greatly enhances your ability to align your specific content to the audience and create a more responsive contact universe. To boost pipeline velocity and downstream revenue alignment, marketers can use this high-level mapping to create engaging micro-level campaigns.

    Learn how Lenovo leveraged “competitive intelligence” to drive repeatable and predictable MQLs/SRLs and grow market share for their workstation products.
  • BizSpeak - The Good, The Bad & The Unforgivable Recorded: Oct 1 2012 45 mins
    Imagine running into an old High School friend and them asking you “So, what do you do nowadays?” Would you respond, “I work for a next generation, flexible, scalable enterprise-class business solutions provider that delivers remarkable business value to the Fortune 1000″?

    Probably not. But that’s exactly what marketer and sellers are doing with buzz-word laden, buyer irrelevant, grammatically offensive BizSpeak.

    This session will share fresh insights (for Marketing & Sales Execs alike) on the language of demand gen: its evolution, what isn’t working, and how to drop the BizSpeak and truly connect with buyers.
  • Personas - Marketing Tools to Accelerate Sales Recorded: Oct 1 2012 63 mins
    Marketing shares new profitable customers with the sales organization. To attract new customers the sales and delivery teams must be able to articulate the business benefits. These groups often rely on marketing to create the tools to support the sales process. These sales enablement tools help the sales organization improve their effectiveness at the right time to increase their rate of success. Personas are an important tool marketers can create to support demand generation.

    In this session learn:

    -The differences between personas, profiles, and roles
    - How to create personas
    - How to use personas to support demand generation efforts
Helping Companies Drive Revenue Rapidly
BtoB Sales and Marketing.com provides educational content designed to help both sales and marketing professionals drive revenue rapidly via integrated sales funnel management.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: You have website visitors...Now what?!
  • Live at: Jan 18 2012 7:00 pm
  • Presented by: John Costigan, CEO of Costigan Training moderated by Shawn Elledge of Demand Con
  • From:
Your email has been sent.
or close
You must be logged in to email this