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The EU Privacy Directive: Tracking & analysing the ‘cookie law’ changes

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Richard Austin, eMarketing Strategy Consultant, Silverpop & Andrew McClelland, Director of Operations, IMRG, + Panel

Join us at Silverpop, the IMRG, an expert panel and your peers for a deep dive look into the new Directive, with tips on how you can risk assess your marketing and put steps in place to comply.

The EU Privacy Directive comes into force in the UK on 25 May; it mandates that all companies marketing into the UK need to obtain consent from visitors to their websites in order to store and retrieve usage information from users’ computers...

This enforcement has wide reaching consequences for any business using web tracking and cookies, and the potential to impact marketing departments across the globe.

An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

So how can we as online facing organisations, balance the need to comply with the law, our business needs, and of course the visitor experience?

Mar 30 2012

57 mins

The EU Privacy Directive: Tracking & analysing the ‘cookie law’ changes

Show tags email marketing privacy eu marketing analytics

Email Marketing

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2 Minutes on BrightTALK: Making Successful Marketing Technology Purchases Malcolm Friedberg, the CEO at Left Brain DGA Recorded: May 21 2013 2 mins

What would happen if CMOs had more budget for technology than CIOs? Join Malcolm Friedberg, the CEO at Left Brain DGA, as he discusses the choices facing marketing technology purchasers.

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Creating an engaging Digital Strategy PR Smith (www.prsmith.org), author, consultant and developer of the Great Sportsmanship programme Recorded: May 21 2013 49 mins

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.

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The Secret to Scaling Quality Content Marketing Kim Lloyd, cofounder and CEO of Rock The Deadline Recorded: May 15 2013 50 mins

To build thought leadership, your company needs to be heard on a regular basis and become synonymous with insightful, credible content. When the discussion turns to scaling content marketing efforts, many up-and-coming thought leaders become paralyzed out of fear of losing control over quality and voice. This severely limits their market potential and cripples their ability to compete with other industry players.

Join us on May 15th at 2:00 PM EDT as we share insider knowledge that will help you learn how to have your cake and eat it, too. Discover how to unleash your potential, create momentum, and become your company’s content marketing hero

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How to Boost Online Ratings & Rankings [Webinar] Rob Fuggetta Recorded: May 15 2013 51 mins

Online ratings on Amazon, Yelp, TripAdvisor and other sites can make or break your business.
Did you know?:
• 70% consumers trust online reviews (Nielsen)
• Increasing Yelp ratings by one star can boost revenues by 5% to 9% (Harvard Business Review)
• 67% prospects change their mind after reading only one to three negative reviews (Lightspeed)

In this informative webinar, you’ll learn how to:
•Boost online ratings on shopping and review sites
•Increase rankings (you’ll see how one hotel jumped 50 rungs on the TripAdvisor rankings ladder)
•Leverage user-generated content to boost SEO, engagement, and sales

Bonus! Ten webinar attendees will receive a complimentary autographed copy of the hot-selling book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” by Rob Fuggetta, Zuberance Founder/CEO.

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Best Practices for Highly Effective Demand Generation Matt Heinz, President, Heinz Marketing Inc. Recorded: May 15 2013 47 mins

Matt Heinz works with companies big and small to help them build a measurable, consistent, opportunity-producing demand generation program. In this webinar, he will share many of his secrets that he has seen work time and time again. You will leave this event with the information you need to start right away.

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Building the Ultimate Content Marketing Machine Scott Albro, Founder and CEO of TOPO Recorded: May 15 2013 49 mins

Content may be “King" in the marketing blogosphere, but getting specific, actionable recommendations on "HOW" to leverage content is hard to find. Join Scott as he provides attendees with the insight you need to deliver the content your buyer wants and turn your marketing department into a content marketing machine.

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3 Minutes: Pro Prospecting Tips for Getting into Big Companies Mike Damphousse, Greenleads Recorded: May 14 2013 4 mins

In preparation for our Demand Generation Summit, Mike Damphousse talks about how he his reps prospect into big accounts.

RSVP to join Greenleads at the Demand Generation Summit - May 15: https://www.brighttalk.com/r/DPZ

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Email as the cornerstone of a solid eCRM strategy: what works and what doesn't? Tamara Gielen, Plan to Engage Recorded: May 14 2013 44 mins

Email has been declared dead a thousand times already but it's still alive and kicking - and stronger than ever. Running an eCRM strategy without email is like swimming without water, it just doesn't work. In this session, email marketing guru Tamara Gielen will share what works and what doesn't when it comes to using email to manage customer relationships both in a B2C and a B2B environment.

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Email as the cornerstone of a solid eCRM strategy: what works and what doesn't? Tamara Gielen, Plan to Engage Recorded: May 14 2013 44 mins

Email has been declared dead a thousand times already but it's still alive and kicking - and stronger than ever. Running an eCRM strategy without email is like swimming without water, it just doesn't work. In this session, email marketing guru Tamara Gielen will share what works and what doesn't when it comes to using email to manage customer relationships both in a B2C and a B2B environment.

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2 Minutes on BrightTALK: Holding Marketing Accountable Christine Crandell, President of New Business Strategies Recorded: May 14 2013 2 mins

Are you guilty of content dumping? Join Christine Crandell, President of New Business Strategies as she discusses the real numbers your marketing team should be accountable for.

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Silverpop EMEA

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Silverpop Book Club - 7 Steps to Brilliant B2B Digital Marketing! Recorded: Apr 11 2013 48 mins

René Power

Brilliant Business-to-Business (B2B) Digital Marketing is the first ebook focusing on good practices for business-to-business marketing!

Join Rene as he explains his 7 steps to Brilliant B2B Digital Marketing!

As a starting point or a refresher, join us and make your marketing brilliant!
Silverpop Book Club with Bryony Thomas Recorded: Feb 27 2013 45 mins

Silverpop and Bryony Thomas

Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....

Hear Bryony Thomas, author of Watertight Marketing, explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.
2013: What to Expect and How to Succeed in the Year of the Customer Recorded: Dec 12 2012 62 mins

The Marketing Team, Silverpop EMEA

The world of marketing can change dramatically in a year, and in 2013 focusing on the customer will be crucial...

Join this webinar and get ahead of the six biggest digital marketing trends of 2013, whilst learning how to listen to your customer's behaviour to:

Tap the powers of "big data" and a unified behavioural database
Develop a content marketing strategy for the full buying cycle
Weave social throughout the entire user experience
Deliver content that’s easy to interact with across multiple device
Travel Marketing: Upgrade your campaigns to first class Recorded: Sep 5 2012 22 mins

Silverpop

Give us 30 minutes of your time, and we’ll cover tips on:

Your customers are online – but not always!
-How to grow your database using, online, offline and mobile methods.

From coach to first class – creating personalised experiences!
-How to create campaigns unique to your customer’s preferences and behaviour.

What happens in Vegas, doesn’t have to stay in Vegas!
-How to use post booking communications to optimise your marketing ROI, retain customers and gain brand loyalty.
Automated and Dynamic: Lead Nurturing Success from the Inside Recorded: Aug 7 2012 42 mins

Ben Chamlet, Product Consultant, Silverpop

Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
The EU Privacy Directive: Tracking & analysing the ‘cookie law’ changes Recorded: Mar 30 2012 57 mins

Richard Austin, eMarketing Strategy Consultant, Silverpop & Andrew McClelland, Director of Operations, IMRG, + Panel

Join us at Silverpop, the IMRG, an expert panel and your peers for a deep dive look into the new Directive, with tips on how you can risk assess your marketing and put steps in place to comply.

The EU Privacy Directive comes into force in the UK on 25 May; it mandates that all companies marketing into the UK need to obtain consent from visitors to their websites in order to store and retrieve usage information from users’ computers...

This enforcement has wide reaching consequences for any business using web tracking and cookies, and the potential to impact marketing departments across the globe.

An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

So how can we as online facing organisations, balance the need to comply with the law, our business needs, and of course the visitor experience?
Deliverability - A Silverpop & Return Path Keynote Recorded: Feb 2 2012 57 mins

Richard Evans, Director of Marketing -EMEA, Silverpop & Richard Gibson, Manager, Channel Relationships -Return Path

Getting Emails Delivered in the World of the Intelligent Inbox- a Silverpop & Return Path Keynote Webinar.

Attendees will hear the latest changes to inbox deliverability and learn several strategies for successfully navigating their way through the deliverability maze, including how to:

• Authenticate your messages
• Optimise design and HTML coding
• Increase engagement and interaction
7 Trends to Watch in 2012 + Key Tactics You'll Need to Address Them Recorded: Dec 15 2011 30 mins

Richard Evans, Director of Marketing -EMEA, Silverpop

A 35 minute webinar, packed with 2012 trends, and tactics to make them work for you!

Join us and hear how to:

•Build a better behavioural database
•Deliver the right message at the right time
•Buck the increasing cart abandonment trend
•Make local marketing a key differentiator for you

Don't miss out on this chance to get ahead for 2012...
Email's Role in a World Gone "Mocial" Recorded: Nov 30 2011 59 mins

Richard Evans, Director of Marketing -EMEA, Silverpop

Social, mobile and local = "Mocial". But it's not just another new media buzz word...

This webinar will examine how 'mocial' email marketing has gained results such as:

-Creating 40% of one e-commerce operator's revenue stream
-Helped one customer gain 13000 opt-ins using Facebook
-Lead to a 30% increase in orders for one retailer

This 45 minute session, with time for questions and discussion will cover key trends, how they are affecting consumer use and interaction with email and more importantly, how you can turn these challenges into opportunities.