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Key Insights into the Sustainability Consumer

Steve French, Managing Partner at Natural Marketing Institute
Join sustainability expert and trend forecaster Steve French for an overview of the LOHAS (Lifestyles Of Health And Sustainability) consumer and market. Based on data from NMI’s proprietary LOHAS Consumer Trends Database®, this session will provide details on the LOHAS consumer segments and the unique characteristics of each. NMI will also provide details on its four Key LOHAS Insights and how they impact businesses participating in the green marketplace:

1. Reduce, Reuse, Recycle Incorporated
2. Practical Green
3. 20/80 Becomes 80/20
4. LOHAS 360º
Apr 24 2009
49 mins
Key Insights into the Sustainability Consumer
Green Marketing
More from this community:

Environmental Law

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  • For the first time since 2005, the ASTM E1527 standard has been revised. ASTM submitted the final version to the U.S. Environmental Protection Agency for formal approval of the revised ASTM E 1527 standard as “AAI-compliant.” According to industry insiders, this approval could come as early as this summer. Once the approval process is successfully completed, the E 1527-13 standard would be published by ASTM and take effect immediately upon publication. With the summer only a few months away, now is the time to start thinking about what you can be doing to prepare.

    At this complimentary webinar you will learn about:

    -Revised REC and HREC definitions, plus introduction of a new term—the CREC
    -Clarification on vapor migration and ASTM E2600-10
    -Changes to regulatory file reviews
    -Clarifications in the language regarding User Responsibilities
    -And much more!

    The EDR team has been tracking the revision process closely since it began in 2010. Over the past fall/winter season, we educated over 1,000 environmental professionals at our Due Diligence at Dawn (DDD) seminars around the country.

    Join EDR and Anthony J. Buonicore, former E1527 Task Group leader, for this webinar and learn what you need to know to comply with the upcoming revisions.
    Read more >
  • Remember when the U.S. Environmental Protection Agency’s All Appropriate Inquiries rule was promulgated in 2005? For the first time since then, there will soon be a new revision to the ASTM E 1527 Standard and the time to begin preparing your staff and educating your clients is now.

    The E 1527-13 revision is the result of three years of discussion and debate among many dedicated stakeholders who spent countless hours at ASTM Phase I ESA Task Group meetings and on conference calls examining all parts of the standard and hammering out every word of the revision. The most significant revisions are in the areas of: REC definitions, agency file review, vapor migration/intrusion, user responsibilities and more.

    For this event, EDR Insight is fortunate to have the input of three professionals—an environmental professional, a commercial real estate lender and an attorney—who were active with the revision process and who each devoted significant time and expertise to shaping the new revisions.

    Join us for this important and timely event as the commercial lending and property risk management industry prepares to transition away from the -05 standard to E 1527-13.

    Target Audience:
    • Environmental due diligence professionals
    • Environmental risk managers at financial institutions

    Benefits to attendees:
    • Insights into specific areas of revision and a deeper understanding of what drove the changes
    • More clarity on REC-HREC-CREC definitions
    • More clarity on agency file review
    • An end user perspective from the lending sector
    • An attorney’s take on what the changes mean in the construct of CERCLA liability and commercial property transactions
    • Advice on how EPs and lenders should be preparing for E 1527-13
    • Potential changes that end users may see in their Phase I ESA reports when E 1527-13 takes effect
    Read more >
  • A number of recent developments, including 2013’s revisions to ASTM E 1527 Phase I environmental site assessment standard, make it more difficult—and risky—to ignore vapor migration during environmental due diligence. EDR Insight has assembled a panel of the most knowledgeable attorneys in the field to help environmental professionals and risk managers at financial institutions answer a common question:
    What can happen if vapor-related issues are missed?

    This team of experts, with decades of experience advising commercial real estate deals, will share real-world cases of “due diligence gone wrong” from vapor migration-related lawsuits filed as a result of inadequate property investigations and poor lender oversight. This one-time event is an important learning opportunity for any environmental professional who participates in environmental investigations, as well as commercial real estate lenders who extend credit on properties that may be impacted by vapor migration.

    Attendees of this webinar will learn:
    • Recent developments that have brought vapor migration front and center.
    • Why environmental due diligence policies should expressly address vapor migration.
    • How federal and state authorities are responding to vapor intrusion concerns—and the implications for buyers, lenders and sellers.
    • Steps that environmental professionals and commercial real estate lenders can take to avoid liability related to vapor migration.
    • Real-world examples of what can happen if vapor issues are ignored during environmental due diligence.
    Read more >
  • For the first time since 2005, the ASTM E1527 standard is going through a significant revision. Now is the time to start preparing your staff and your clients! The changes to the standard will go into effect immediately once the new version is published in 2013. At this complimentary webinar you will learn about:
    -Revised REC and HREC definitions, plus a new term
    -Clarification on vapor migration and ASTM E2600-10
    -Changes to User Responsibilities and important news about environmental liens
    -Much more!


    The EDR team has been tracking the revision process closely since it began in 2010. This fall, we have educated over 1,000 environmental professionals at our Due Diligence at Dawn (DDD) seminars around the country.

    Join EDR and Anthony J. Buonicore, former E1527 Task Group leader, for this webinar and learn all you need to know to comply with the forthcoming edition of the ASTM E1527 Standard.
    Read more >
  • Vapor intrusion, the migration of volatile chemicals from the subsurface into overlying buildings, presents potential health risks and environmental liability at properties with current or past contamination. The U.S. EPA is preparing its final Vapor Intrusion Guidance for evaluating and assessing risk from VI. The release of EPA’s guidance is scheduled for release a few months before ASTM is expected to publish a revised Phase I environmental site assessment protocol (ASTM E 1527). Among the changes to ASTM E 1527-05 is the addition of new language throughout the standard to include the assessment of vapor migration risk.

    EDR is extremely fortunate to offer you a webinar with three speakers who have been performing successful VI investigations for many years, and have been working with ASTM and the U.S. EPA to provide comments on draft documents. With the scheduled release of EPA’s final VI guidance—followed by a revised ASTM E 1527 standard to include vapor intrusion—now is the time to prepare and ensure that due diligence policies include VI and that appropriate science is used to minimize the impact of VI on property deals, including brownfield redevelopment.

    It is critical that risk managers understand what these two documents mean in terms of the standard of care and how it might affect their own liability—or that of their borrowers.

    Benefits to Lenders:
    •Recent regulatory history surrounding vapor intrusion
    •Myths about vapor intrusion and mitigation alternatives
    •Available data that can be used to evaluate VI risk
    •Implications of the new federal guidance document
    •What the vapor-related revisions to ASTM E 1527 mean in terms of lenders’ environmental due diligence policies

    Benefits to EPs:
    •A better understanding of why vapor migration presents a risk to your clients
    •A way to begin thinking about how the new guidance and revised ASTM E 1527 standard may necessitate changes to your Phase I ESA process
    Read more >
  • To help you meet the challenge of staying up to speed on the forces driving demand for property assessments, EDR Insight invites you to a complimentary web event on the state of the market in the third quarter of 2012—and a look to 2013. Attendees of this 60-minute webinar will learn:

    • The status of commercial property transactions and the asset classes attracting the most attention
    • Commercial real estate lending volume
    • Key players in the deal-making and lending worlds
    • Where to focus business development efforts for 2013 and beyond
    • EDR Insight’s near-term forecast for Phase I ESA volume and major market risks

    Join us for a look at the forces driving demand for your services so that you can position your firm for growth.
    Read more >
  • To help you meet the challenge of staying up to speed on the forces driving demand for property assessments, EDR Insight invites you to a complimentary web event on the mid-year state of the market.

    Attendees of this 60-minute webinar will learn:

    • The status of commercial property transactions and the asset classes attracting the most attention
    • Commercial real estate lending volume and how tolerance for environmental risk is changing
    • Key players in the deal-making and lending worlds
    • Where to focus business development efforts for the remainder of 2012 and beyond
    • EDR Insight’s near-term forecast for Phase I ESA volume and major market risks

    Join us for a look at the forces driving demand for your services so that you can position your firm for growth.
    Read more >
  • Environmental risk managers at banks understand why due diligence is important to protect the bank from collateral devaluation and liability exposure, but how well do they communicate this value up the chain? Environmental due diligence is important, along with evaluating a borrower’s creditworthiness and getting an appraisal done, but only in the broader context of originating loans. The difficulty in bridging the gap between environmental risk managers and loan officers/senior management was identified as one of the key challenges faced by risk management professionals, particularly at community banks.

    This webinar will provide lenders with actionable intell to help them educate senior management and loan officers to foster a greater understanding across the bank of the importance in understanding environmental risk and the liability the bank can face if environmental due diligence is not properly addressed. Join us for this webinar as seasoned insiders selected from the ranks of a large bank, a regional bank and a community bank share their experiences in communicating the value of environmental due diligence internally at their institutions.

    Panelists:

    -Rick Ferguson, P.G., Chief Environmental Compliance Officer, SVP, U.S. Bank
    -Brian Ginter, VP & CCIM, Appraisal/Environmental Group, Burke & Herbert Bank
    -John Rybak, SVP Environmental Risk Manager, BB&T
    Read more >
  • The downturn has fundamentally changed the market. Customers are now in control. Price competition has intensified at the same time that the Phase I environmental site assessment practice is expanding to require expertise in new areas like vapor intrusion and file reviews. Pressure to deliver reports quickly and efficiently has also intensified. Doing more for less is the new name of the game.

    What does this new dynamic mean to your client interactions? How well is your firm adapting?

    Join this free webinar with internationally certified coach, speaker and author, Meridith Elliott Powell, for an engaging presentation on today's dynamic market environment. She will explain how you can use trust and value, not low price, to your competitive advantage in today's value-based economy. Powell will also share her proven tips for marketing services in today’s economy and how you can create a unique identity for your firm.
    Read more >
  • What's in store for lender due diligence this year? Join this EDR Insight webinar to learn about the top ten trends that will define the world of lender environmental due diligence this year. Topics will include: how lenders' risk aversion is changing in response to market conditions, geographic hot spots for commercial real estate investment, the implication of this year's wave of loan maturities for environmental risk management, the forecast for commercial real estate lending in 2012--and more.

    Environmental due diligence this year will take many shapes. Banks must meet intense regulator pressure to minimize their exposure to environmental risk in their commercial real estate lending operations. Asset dispositions by lenders to clear their balance sheets of distressed loans and properties are on the rise. And on top of that, a record-high wave of loan maturities is coming in 2012. Attendees will learn how banks today are responding to the need to manage environmental risk effectively, expectations for lending levels and asset dispositions as a massive transfer of commercial properties gets underway.

    EDR Insight's cutting-edge 60-minute presentation is designed to help you:
    -Understand the forces driving environmental due diligence
    -Whether your bank is lending in one of this year's hot spots for commercial real estate investment
    -The factors that affect banks' environmental risk tolerance
    -The types of properties banks are willing to underwrite in today's fragile market
    -The role of environmental due diligence in determining which loans get refinanced as this year's wave of maturities hits
    Read more >
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  • Content Marketing for Cloud & Virtualization Vendors Jun 6 2013 2:00 pm UTC 45 mins
    A study by B2B Marketing and Ogilvy put content marketing at the top 2 marketing priorities in 2013, even above brand marketing. What makes content marketing such a priority? Modern marketers are seeing great returns on their content marketing spends, turning content and audiences into revenues. Join us as we share how leading cloud and virtualization vendors are creating compelling content and the best practices in content follow-up.
  • Roundtable: Social Media Content – Beyond 140 Characters… May 30 2013 5:00 pm UTC 60 mins
    The use of audio, images, video and other interactive content continues to be easier to create every day. The widespread adoption and use of social media provides an ever expanding palette upon which to share and consume this content. Our panel of experts, from across the financial services industry spectrum, will sound in on how interactive content plays a role in their own business and subsequently, their customers.
  • How To Use Content Marketing to Engage with Financial Advisers Online May 30 2013 2:00 pm UTC 45 mins
    Join BrightTALK's Patricia Page and Quoc Dang as they talk about how BrightTALK has built an adviser community using content marketing. You will learn the best practices to get started with a content marketing programs and the necessary steps to ensure monetization and ROI.

    The hottest topics that drive adviser audiences
    How to get started with creating compelling content and engagement
    How BrightTALK has built a community highly engaged advisers
    The best practices of content lead follow-up
  • Solving the Social Media Riddle and Integrating Social Media into B2B Marketing May 24 2013 10:30 am UTC 45 mins
    Is social media about content strategy, brand management, good campaign planning with measurable lead generation and ROI or a broader company wide strategic approach?

    There are some fundamental questions that need to be examined:
    - Who owns social media in the organisation?
    - Who leads the social media initiatives?
    - Should B2B marketers be looking beyond their traditional frame of reference?
    - Is social media a company wide strategy issue or a campaign level tool to be integrated into the communications mix?
    - What does or should a truly integrated social media marketing strategy look like in a B2B company?
  • 2 Minutes on BrightTALK: Making Successful Marketing Technology Purchases Recorded: May 21 2013 2 mins
    What would happen if CMOs had more budget for technology than CIOs? Join Malcolm Friedberg, the CEO at Left Brain DGA, as he discusses the choices facing marketing technology purchasers.
  • Creating an engaging Digital Strategy Recorded: May 21 2013 49 mins
    Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.
  • A Case Study - How socialondemand® Doubled Avnet’s Connections Recorded: May 15 2013 35 mins
    When global IT solutions distributor, Avnet, wanted to create unique channel value for its vendors and business partners, it turned to purechannelapps to leverage the power of socialondemand®.

    Now working with Microsoft, IBM, EMC among others, Avnet uses socialondemand® to provide a regular source of free social media content for its entire channel of business partners and its own internal staff.

    Over 120 of Avnet’s partners have seen over 55,000 clicks or downloads from content provided by socialondemand® and recent survey of participating Avnet partners revealed 100% believe socialondemand content adds value to their business.

    Join Julie and you’ll get an insight into the key components of Avnet’s social media strategy and how their channel partners are amplifying their message and generating increased brand awareness and lead generation.
  • Email as the cornerstone of a solid eCRM strategy: what works and what doesn't? Recorded: May 14 2013 44 mins
    Email has been declared dead a thousand times already but it's still alive and kicking - and stronger than ever. Running an eCRM strategy without email is like swimming without water, it just doesn't work. In this session, email marketing guru Tamara Gielen will share what works and what doesn't when it comes to using email to manage customer relationships both in a B2C and a B2B environment.
  • 2 Minutes on BrightTALK: Holding Marketing Accountable Recorded: May 14 2013 2 mins
    Are you guilty of content dumping? Join Christine Crandell, President of New Business Strategies as she discusses the real numbers your marketing team should be accountable for.
  • The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics Recorded: May 14 2013 46 mins
    Dave Scott, author of The New Rules of Lead Generation, will unlock the secrets behind marketing measurement and calculating ROI. He’ll then examine lead generation’s seven tried and true tactics through this mathematic lens. Attendees will leave able to measure and compare performance between marketing tactics, and track each tactic’s contribution to their organization’s bottom line.
  • How to maximise communications at key touch points in the customer lifecycle Recorded: May 14 2013 49 mins
    ..
  • How to create customer-focused communications and increase customer engagement Recorded: May 14 2013 45 mins
    In an ever-changing digital world, the inability of some brands to respond to consumer needs has caused many stalwarts of the high street to disappear …. This workshop will explore some of the ways in which companies can look at improving customer engagement both for today’s market and for the market of tomorrow.

    Head of Sales Tom Bailey joined Teradata eCircle in 2010 and works with clients and prospects to bring Teradata eCircle's award-winning solutions to market and consults with a wide spectrum of marketers to propose effective digital strategies. He has over 10 years’ experience in digital technology for both in-house and agency solutions.
    A number of case studies will be covered in this session
  • How to shorten your sales cycle by combining video stories & social selling Recorded: May 10 2013 34 mins
    Learn how to leverage your customer stories in sell to their "Sphere of Influence". Use video & LinkedIn messages to book more meetings, and close deals faster!

    - 94% of marketers say the customer's voice is their most effective content
    - 83% of your buyers are starting their buying journey online
    - 50% of our Social Selling meetings booked are by telling client success stories to their "Sphere of Influence."

    In this webinar you will learn:
    - Capture and produce customer stories faster and easier
    - Customize your stories to target very specific buyers
    - Where in LinkedIn you can leverage you stories more effectively

    About the speakers:

    Tim Keelan is founder and CEO of StoryQuest, a world leader in B2B storytelling for sales and demand generation. Prior to StoryQuest, Tim sold professional services as Director of Sales with Cap Gemini Ernst & Young, Sales Leader with ThruPoint, account manager at Spherion and CARA corporation. With StoryQuest Tim has been a frequent speaker on B2B story and storytelling. Tim has collaborated with and provided learning and marketing solutions to large and small organizations such as SAP, Deloitte, Avaya, RSA Security, Ciber and Computer Associates, Mentor Tech Group and many others.Learn more about Tim and StoryQuest at http://storyquest.com/learn_more

    Jamie Shanks is one of North America’s leading Social Selling experts. He’s personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. Before starting his sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. After proving great success at Firmex, he decided to help other technology firms build Sales 2.0 models under the brand Shanks Group Inc. In December 2011, Jamie saw the opportunity to merge the Shanks Group Inc. with Sales for Life to form a leading Social Selling agency.
  • How to Generate Demand with Real-Time Bidding Recorded: May 9 2013 44 mins
    Real-Time Bidding (RTB) is one of the fastest-emerging technologies at the moment, with much to know and understand. This presentation will begin with a basic introduction to Real-Time Bidding (RTB) and why it matters to marketers. It will then cover how RTB can be used as an acquisition channel, along with specific actions that marketers need to take before getting started.

    About the presenter:
    Ratko Vidakovic is the Director of Marketing at SiteScout, the leading self-serve advertising platform for Real-Time Bidding (RTB) and Retargeting. He regularly writes on the topics of display advertising, retargeting and RTB. His articles have been published in places such as FOX Business, Marketing Land and AdMonsters.
  • Integrated Demand Generation: Top Tips for Marketers Who Need to do it All Recorded: May 9 2013 37 mins
    Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.

    About Heidi:
    Heidi Bullock is currently the Director of Demand Generation at Marketo. Heidi has over 10 years of B2B marketing experience in high tech companies.
  • Align Your Marketing and Sales Teams with the Right Metrics Recorded: May 9 2013 42 mins
    Want to know the secret to ending the age-old battle between Marketing and Sales? A clear set of metrics that make both teams look like superstars. With the right metrics in place, you can shorten your sales cycle and improve marketing ROI.

    Join Derek Grant, Senior VP of Marketing Automation at Pardot, as he takes you through actionable and easy-to-implement tips on measuring marketing and sales success using Salesforce and marketing automation. Along the way, you’ll learn more about current marketing analytics and how you can leverage those to improve your marketing and sales groups.
  • Bringing It All Together: Integrating Your Marketing Efforts Recorded: May 9 2013 45 mins
    Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of the way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior. Attend this Act-On session and learn how to identify key areas where sales and marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels. Then, learn about some of the most fundamental steps to align your social and content strategies to tell the right story to potential buyers.

    Act-On will discuss:
    · Creating a continuous, consistent program to align social media and content marketing disciplines over time
    · Buyer touch points and lead nurturing throughout different stages of each strategy
    · Metrics for measuring contribution of social media to marketing performance, and much more
  • The Integrated Marketing Waltz Recorded: May 9 2013 26 mins
    Learn how brands can dance with their customers to build stronger relationships by doing the integrated marketing waltz. Emily Griebel, Director of Integrated Marketing, at McKee Wallwork & Company (a strategic marketing firm that revitalizes stalled, stuck and stale brands) will show you:
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    - How integrated marketing communications are all about timing
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  • Sales & Marketing Case Study: Revitalizing the Value Proposition Recorded: May 9 2013 40 mins
    Learn how the marketing function at Kronos, a workforce management software and solutions company, collaborates with Sales to create and deliver a differentiated value proposition. The webinar will feature a best practice case study that shows how Kronos:
    · Developed a new value proposition that targets core customer needs
    · Documented the value proposition in a Foundational Messaging Guide for employees
    · Conducted messaging workshops with the sales force to drive implementation of new messages and techniques
    · Established Sales and Marketing Leadership Councils to spur ongoing collaboration
  • Integrated B2B Marketing: Building a Blueprint for Success Recorded: May 9 2013 45 mins
    Today’s empowered B2B buyers expect marketers to provide them with rich, relevant content that meets them exactly where they are at in their buying cycle. But how do you know who to target, when to engage, what to deliver, and how to reach them?

    The key is to create an integrated marketing strategy and actionable plan that will help you:
    • Understand your buyers and their buying process
    • Create, curate and deliver content that answers their questions
    • Deepen your relationship with prospects
    • Measure and improve on your results

    Presenter bio:
    Tyson Roberts is the CMO of Yesler, a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results by applying an integrated framework. Follow him @lucidtyson
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  • Title: Key Insights into the Sustainability Consumer
  • Live at: Apr 24 2009 4:00 pm
  • Presented by: Steve French, Managing Partner at Natural Marketing Institute
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