SocialRep: Social Media Marketing Insights

A brief look at the current state of social media marketing, including market drivers and business expectations in a challenging economy, followed by practical strategies for effective social media engagement for businesses at all stages of social media adoption.

Many companies have reached a crossroads with social media. Should it be managed as just another PR channel? Or is it something completely different? How you respond will likely be the difference between success and failure.

This presentation will focus on the industry landscape of social media marketing tools, and the industry drivers that are shaping product development.