B2B Technology Marketing

What would happen if CMOs had more budget for technology than CIOs? Join Malcolm Friedberg, the CEO at Left Brain DGA, as he discusses the choices facing marketing technology purchasers.

Real-Time Bidding (RTB) is one of the fastest-emerging technologies at the moment, with much to know and understand. This presentation will begin with a basic introduction to Real-Time Bidding (RTB) and why it matters to marketers. It will then cover how RTB can be used as an acquisition channel, along with specific actions that marketers need to take before getting started.

About the presenter:
Ratko Vidakovic is the Director of Marketing at SiteScout, the leading self-serve advertising platform for Real-Time Bidding (RTB) and Retargeting. He regularly writes on the topics of display advertising, retargeting and RTB. His articles have been published in places such as FOX Business, Marketing Land and AdMonsters.

Want to know the secret to ending the age-old battle between Marketing and Sales? A clear set of metrics that make both teams look like superstars. With the right metrics in place, you can shorten your sales cycle and improve marketing ROI.

Join Derek Grant, Senior VP of Marketing Automation at Pardot, as he takes you through actionable and easy-to-implement tips on measuring marketing and sales success using Salesforce and marketing automation. Along the way, you’ll learn more about current marketing analytics and how you can leverage those to improve your marketing and sales groups.

Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of the way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior. Attend this Act-On session and learn how to identify key areas where sales and marketing teams are missing out on engagement opportunities with prospects by failing to connect the dots on behavior between core channels. Then, learn about some of the most fundamental steps to align your social and content strategies to tell the right story to potential buyers.

Act-On will discuss:
· Creating a continuous, consistent program to align social media and content marketing disciplines over time
· Buyer touch points and lead nurturing throughout different stages of each strategy
· Metrics for measuring contribution of social media to marketing performance, and much more

Learn how the marketing function at Kronos, a workforce management software and solutions company, collaborates with Sales to create and deliver a differentiated value proposition. The webinar will feature a best practice case study that shows how Kronos:
· Developed a new value proposition that targets core customer needs
· Documented the value proposition in a Foundational Messaging Guide for employees
· Conducted messaging workshops with the sales force to drive implementation of new messages and techniques
· Established Sales and Marketing Leadership Councils to spur ongoing collaboration

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.

Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper

B2B marketers often feel as though they are following their B2C colleagues in terms of marketing innovation, branding and social media. They feel that their world is very different. This webinar will challenge that as marketers it is the communication between individuals rather than organizations that makes us social businesses and that in the B2C world the most social businesses are the ones enjoying most growth.

From strategy and segmentation to content and measurement, we will explore what B2B marketers can learn from the successes in some of the best performing B2C companies and cover the following areas:
- Setting an appropriate strategy and objectives
- Understanding the nuances of audience profiles
- Optimum content and digital marketing tools
- Resourcing and fuelling the marketing plan
- Measurement and continuous learning and the future

Presented by Neil Wilkins BSc (hons), FCMC, MCIM; MD of Viper Marketing & Communications Group and Fellow of Cambridge Marketing College
Neil's Profile http://uk.linkedin.com/in/neilwilkinsatvipermarketing

When was the last time you took a hard look at your Co-op/MDF/JMF program? When was the last time your guidelines were updated? While joint marketing programs often represent a high dollar spend, many companies leave their programs on auto-pilot year after year, leaving millions on the table in missed opportunity.

In this informative webinar you will:

• Learn the 8 key program variables to consider in maximizing program effectiveness and controlling waste.
• Review best practices for determining and aligning program objectives.
• Learn how to more quickly recognize trends and opportunities in thru-partner marketing support.
• Gain a variety of tips, tricks, and trends to set you up for more targeted and successful joint marketing programs.
• Learn common mistakes channel leaders often make in MDF/Co-op program execution, and how to avoid them.

Don't miss this opportunity to learn valuable best practices that will immediately help you improve the performance of your program. This webinar is ideal for anyone in channel management, sales, marketing, or sales operations who is looking to improve program effectiveness.

In this month’s Marketing Automation in EMEA webcast series John Sweeney (DemandGen) welcomes two companies Oracle and Zift Solutions who together are leading lead the charge in providing innovative technology solutions to Partner Marketers.
The session will cover:
· The challenges of delivering scalable and trackable Partner Marketing Programs flexible enough to meet the needs of multiple Partners

· How Partner Marketing enablement tools create better Partner Marketing Programs

· Examples and Case Studies from successful technology enabled Partner Marketers

IT security organizations are becoming content powerhouses turning their websites into powerful lead generation weapons. Distributions across paid, owned and earned audiences have now become the norm, requiring tech marketers to innovate in their content creation. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the best practices in webinar and video content creation, audience acquisition and content lead follow-up.

You will learn the types of IT security content that drives maximum conversions from audience to revenues, and dive deep into how BrightTALK have built an IT security audience of over 350k.