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Content Marketing

Recorded Mar 14 2012

About this summit

Content marketing has been at the heart of many digital marketing strategies. What are the components of a successful content strategy in today’s marketing landscape? Join marketing experts as they discuss the shifting technologies shaping your content distribution strategy, content ROI metrics and new ways to engage the digital buyer.
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Mar 14 2012 1:00 pm  (44 min)
FEATURED:  From Content to Customer
Presenting: Joe Chernov, VP of Content Marketing, Eloqua
Channel: Media and Marketing
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Mar 14 2012 6:00 pm  (55 min)
FEATURED:  7 Keys to Driving Online Event Sponsorship RO...
Presenting: Morgan Cantrell, Sr. Manager, Marketing Programs, BrightTALK
Channel: BrightTALK Academy
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Summit in association with:
Technology Marketing LinkedIn Group
CMS User Group LinkedIn Group
DemandGen AG
Lead Gen LinkedIn Group
Lead Generation and Nurturing LinkedIn Group
Frost and Sullivan
PPC Associates
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