Browse communities
Presenting a webinar?
Share this content

Product Overview - Knotice

Brian Deagan - CEO
This presentation is an overview of the Knotice Concentri™ product.
Mar 27 2009
18 mins
Product Overview - Knotice
Marketing SuperPlatform Upshot Institute Knotice
Learn #SocialCRM with Jill Rowley!
More from this community:

Marketing Operations and Automation

Webinars and videos

  • Live and recorded (319)
  • Upcoming (13)
  • Date
  • Rating
  • Views
  • "You have to offer content with no strings attached." Join Craig Rosenberg, Co-Founder at TOPO as he discusses the value of individual social profiles to the organization as a whole.
    Read more >
  • One reason social media continues to be viewed as experimental to senior marketers is the confusion many marketing teams have on HOW to implement social listening as a feeder to new business. Grasping at the latest fast fan acquisition strategies, or thinking of social media as mainly a PR channel misses the potential social media has to really deliver on the primary business goals of recruiting, engaging, and converting new customers and revenues. Innovative marketers are using social media listening as a gold mine for delivering growth.

    Join the MarketBridge team as Lane Douglas, Principal for Social Media Solutions uses real cases studies to show how finely tuned listening tactics as the priority in social media can lead to the conversions you and your executive team desire.
    Read more >
  • In this webinar Richard Young, EMEA Director of Nimble, will discuss how you can utilize social as a method for business development and social sales. He will show you a simple process that you can use with your CRM system to help with engagement, lead generation and sales.
    Read more >
  • In this webinar Richard Young, EMEA Director of Nimble, will discuss how you can utilize social as a method for business development and social sales. He will show you a simple process that you can use with your CRM system to help with engagement, lead generation and sales.
    Read more >
  • A simple approach to developing a practical and pragmatic strategy for rapidly improving the results from your CRM programme.

    Felix Velarde is a pioneer of digital, having started one of the first web agencies in 1994. Felix is listed in Cream's Top 100 Innovators and has won a number of awards including Cannes, EPICA and several DMA Golds. Felix lectures on Hult International Business School's Masters Degree program and leads the Institute of Direct & Digital Marketing's eCRM courses. He is the CEO of Underwired, Europe's leading eCRM consultancy, with clients including Asics worldwide, Marks & Spencer and the Financial Times.
    Read more >
  • A simple approach to developing a practical and pragmatic strategy for rapidly improving the results from your CRM programme.

    Felix Velarde is a pioneer of digital, having started one of the first web agencies in 1994. Felix is listed in Cream's Top 100 Innovators and has won a number of awards including Cannes, EPICA and several DMA Golds. Felix lectures on Hult International Business School's Masters Degree program and leads the Institute of Direct & Digital Marketing's eCRM courses. He is the CEO of Underwired, Europe's leading eCRM consultancy, with clients including Asics worldwide, Marks & Spencer and the Financial Times.
    Read more >
  • You would be forgiven for thinking that Social is all about Marketing, except it isn't. You would also be forgiven for thinking that Social is all about B2C. Again, it isn't. Those same consumers are also B2B buyers. They are better connected and better informed than any group of customers have ever been before. Your customers have changed their buying behaviours and, as a seller, you are either adapting or becoming increasingly irrelevant.

    In this session we will discuss;
    -Question what is social selling?
    -Understand how deeply connected your buyers are becoming
    -Examine how B2B sellers are engaging with their buyers today
    -Show how to adapt to changing buying behaviours
    -Outline the first steps
    -Focus on the 3 key Social Selling behaviours
    -Learn from early adopters

    Dale Roberts is Vice President, Professional Services, member of the founding circle of Artesian Solutions and author of Decision Sourcing: Decision Making for the Agile Social Enterprise. He engages with clients on the effective use of social analytics and big data to strategically support sales and marketing. Prior to this, he advised global businesses on analytics and organisational decision making for two decades, one of which was as a European Services Director for market leading analytics provider, Cognos.
    Read more >
  • You would be forgiven for thinking that Social is all about Marketing, except it isn't. You would also be forgiven for thinking that Social is all about B2C. Again, it isn't. Those same consumers are also B2B buyers. They are better connected and better informed than any group of customers have ever been before. Your customers have changed their buying behaviours and, as a seller, you are either adapting or becoming increasingly irrelevant.

    In this session we will discuss;
    -Question what is social selling?
    -Understand how deeply connected your buyers are becoming
    -Examine how B2B sellers are engaging with their buyers today
    -Show how to adapt to changing buying behaviours
    -Outline the first steps
    -Focus on the 3 key Social Selling behaviours
    -Learn from early adopters

    Dale Roberts is Vice President, Professional Services, member of the founding circle of Artesian Solutions and author of Decision Sourcing: Decision Making for the Agile Social Enterprise. He engages with clients on the effective use of social analytics and big data to strategically support sales and marketing. Prior to this, he advised global businesses on analytics and organisational decision making for two decades, one of which was as a European Services Director for market leading analytics provider, Cognos.
    Read more >
  • CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

    There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.
    Read more >
  • CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

    There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.
    Read more >
  • Channel
  • Channel profile

Upshot Institute Webcasts

Up Down
  • Boosting Engagement With Video: Media In The Fast Lane Recorded: Jun 26 2009 26 mins
    Ross McNab, Director of Digital Advertising Solutions at Eyeblaster is an experienced and prolific contributor to the digital media landscape, delivering thought leadership across the globe by leading conversations with high-level business, marketing and agency executives worldwide. Throughout McNab’s global experience, he’s worked closely with agencies to roll out solutions on a regional scale, helping advertisers to work in diverse markets to achieve brand impact through digital.
    With a background in mobile, online and marketing, McNab is instrumental in helping advertisers and agencies implement enhanced marketing strategies which balance across direct response and brand requirements and establish a framework that monetizes media and tracks results. Past speaking engagements include iMedia Summits, Ad Tech, Asia Business Forum and MSN Roadshow among others. Prior to joining Eyeblaster in 2005, McNab worked with Microsoft, PBL Media and Australia’s BlueSkyFrog and now resides in New York City.
  • 10 Tips For Success In Web Video Recorded: May 20 2009 28 mins
    The explosion of "Web 2.0" distribution models offers corporate communicators free sharing, huge reach...and very little control over the audience or message. This session will cover how affordable enterprise video publishing systems can provide the best of both worlds: boundless distribution options with complete control over creation, approval, presentation, and measurement of video communications.

    In this session, you'll learn how a successful strategy always begins with your own Web site, including tips on how embedding video content into contextually relevant pages on a site -- together with social networking features, podcasts and other documents -- can dramatically increase viewership, relevance and brand affinity. Learn 10 secrets to success that the world's most successful brands already know!
  • Landing Page Optimization - A B2B Case Study Recorded: May 13 2009 18 mins
    Part of the Upshot Institute Landing Page Bootcamp, this presentation showcases real-world examples of organizations improving the performance of their landing pages.
  • Integrated Marketing with Tri-Messaging Recorded: Apr 20 2009 27 mins
    Marketers today are required to find and connect with target audiences in real-time, wherever they live, work, play and learn. In order to boost ROI and campaign effectiveness, marketers should consider applying "tri-messaging" best practices - a catalyst for conversations and marketing ROI across three dominant channels. Tri-messaging is essentially marketing messages that are written, packaged, orchestrated and unleashed for email, social and mobile experiences. Through this method, marketers can essentially understand and reach end-users where they prefer to engage and interact. In turn, this facilitates conversations, commerce and loyalty that can subsequently be managed, measured and monetized.
  • Double Your Sales Without Spending Another Dime on Marketing Recorded: Apr 15 2009 25 mins
    You're probably spending time and money to drive visitors to your website. Maybe it's a pay-per-click campaign, direct mail, or print ads. Maybe you spend a bunch of time on twitter, or flying around to trade shows. Whatever you do, if you're not testing everything, measuring your results, and optimizing over time... you're leaving a TON of opportunity on the table.

    In this 10 minute presentation, you'll see how one small business lowered his cost per lead 80% with 3 hours of work. You'll learn not just WHY to test your marketing but HOW to test anything and WHAT kinds of changes are most likely to improve results.
  • The Urgency of Marketing Automation Recorded: Apr 13 2009 20 mins
    Marketing Automation technologies – including lead nurturing, lead scoring and lead management are critical today more than ever. During this webinar, Manticore Technology's vice president of marketing, Christopher Doran will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation.
  • 5 Ways web activity tracking can improve your B2B lead generation Recorded: Apr 10 2009 31 mins
    If you have researched a product or service either for personal or business use in the last 12 months, ask yourself how your search began. It’s a good bet a significant percentage of your pre-purchase research occurred online. As a B2B marketer, you can rest assured; the vast majority of your sales pipeline in the next 12 months will come from prospects that began their search for products and services on the web – probably through some combination of Google, association websites or via direct organic research.
  • Marketing SuperPlatform Summit Introduction Recorded: Apr 8 2009 10 mins
    10 Minute introduction to the Upshot Institute Marketing SuperPlatform Summit.
  • Marketing Automation 101 Recorded: Apr 7 2009 33 mins
    Marketing automation has become an even more critical opportunity for any business with a marketing budget as the pressure to ensure ROI for marketing campaigns increases. As part of the Upshot Institute Marketing SuperPlatform Summit, this presentation provides an overview of marketing automation basics and how to apply these ideas to your organization.
  • Aligning Marketing & Sales through Real-time Marketing Automation Recorded: Apr 3 2009 23 mins
    In today’s world, Sales and Marketing needs to be aligned to ensure that no lead is left behind and that every opportunity receives the right service at the right time from the right team member. In this informative session, you’ll learn how new technologies are eliminating the Sales and Marketing disconnect, driving more qualified leads into Sales for a more efficient pipeline, better customer service and ultimately faster sales.
  • Product Overview - Knotice Recorded: Mar 27 2009 18 mins
    This presentation is an overview of the Knotice Concentri™ product.
  • The New Key to Digital Marketing Relevance Recorded: Mar 27 2009 18 mins
    Direct Digital Marketing, a relatively new term that is defining a new technology market segment, has become increasingly important in today’s digital marketing landscape as consumers are demanding relevance in communication they receive from marketers. However, there has always been a disconnect between the consumer’s demand for relevance and the marketer’s ability to supply it. In his presentation, Brian will discuss the evolution of direct digital marketing, the definition of direct digital marketing and how it will affect the industry, the tools needed to successfully execute it, and common misconceptions surrounding direct digital marketing.
  • Six Principles of Effective Landing Page Design Recorded: Mar 24 2009 22 mins
    As the Director of Operations, Tim Kauffold is in charge of planning and overseeing the execution of Oneupweb’s strategic vision. Handling everything from employee concerns to client side technology issues, Kauffold’s role in the organization is critical to its mission. Tim brings nearly a decade of experience in successful online operations and innovative marketing to the Oneupweb team.
  • Landing Pages that Convert Visitors to Customers Recorded: Mar 23 2009 24 mins
    The rate at which your landing pages convert traffic to leads and sales is one of the most important aspects of Internet marketing. This 15 minute presentation is jam packed with actionable tips and examples you can use to create new landing pages or instantly boost conversion rates on existing pages.
  • Oneupweb Recorded: Mar 23 2009 11 mins
    Lisa Wehr is CEO and founder of Oneupweb, a digital marketing agency. She has been counseling clients on improving website ROI and search engine marketing since 1996. Oneupweb is an innovator in digital marketing, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. To contact her, visit OneUpWeb.com, email info@oneupweb.com or send her a tweet @LisaWehr.
  • The Evolving Marketing Platform - Making Marketing Interactive Recorded: Mar 20 2009 30 mins
    Gone are the days when marketers could get away with “shouting” at customers by blasting them with messages and treating them differently in every channel. Today’s customers and prospects have too little patience for irrelevant marketing messages and too much control over their own exposure to them. The time has come for marketers to engage their customers and prospects in a cross-channel dialog that builds on past and current behavior. Unica calls this “Interactive Marketing.” In this presentation, attendees will learn more about Interactive Marketing and the key technology requirements needed to support it.
  • Secret Sauce for Demand Generation Recorded: Mar 17 2009 30 mins
    In this fact filled webinar, Jon Miller, author of the Modern B2B Marketing blog and VP Marketing of Marketo, will share his “secret sauce” for generating a continuous supply of hot leads for the sales team. Using Marketo’s own marketing programs as an example, he’ll share
    · The effectiveness of various lead generation channels (paid and organic)
    · How to use lead nurturing to develop relationships with prospects that are not sales ready – plus the ROI of lead nurturing
    · Best practices for using lead scoring to identify sales-ready leads
    · Metrics and conversion rates for every stage of the demand generation funnel
Making Sense of Marketing Technology
Upshot Institute provides resources to help marketing professionals improve their awareness of emerging marketing technologies and their effectiveness using existing marketing tools.
  • Upcoming webinars (0)
  • Recorded webinars (17)
  • Subscribers (633)
Channel RSS feed
Up Down

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Product Overview - Knotice
  • Live at: Mar 27 2009 4:00 pm
  • Presented by: Brian Deagan - CEO
  • From:
Your email has been sent.
or close
You must be logged in to email this
OK