Learning Organization Insights and Marketing Effectiveness

Too many companies treat social media as if it's a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But if you aren't listening to what your fans, friends, customers, critics and competitors are saying, you're missing the whole point of social media. The new economy is about engagement and for that, you have to listen. More importantly, there's a real-time battle for understanding what's in the head of your consumer right now. Bryan will discuss a specific set of steps for listening effectively in order to build an effective marketing strategy. Real world examples will include how listening can help drive better reach, product development, improved operations, shorter sales cycles and lead generation.

About the speaker:
Bryan has extensive experience in all areas of brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. Bryan is active on social media with over 100k followers, a speaker, and featured blogger.

One reason social media continues to be viewed as experimental to senior marketers is the confusion many marketing teams have on HOW to implement social listening as a feeder to new business. Grasping at the latest fast fan acquisition strategies, or thinking of social media as mainly a PR channel misses the potential social media has to really deliver on the primary business goals of recruiting, engaging, and converting new customers and revenues. Innovative marketers are using social media listening as a gold mine for delivering growth.

Join the MarketBridge team as Lane Douglas, Principal for Social Media Solutions uses real cases studies to show how finely tuned listening tactics as the priority in social media can lead to the conversions you and your executive team desire.

In this webinar Richard Young, EMEA Director of Nimble, will discuss how you can utilize social as a method for business development and social sales. He will show you a simple process that you can use with your CRM system to help with engagement, lead generation and sales.

A simple approach to developing a practical and pragmatic strategy for rapidly improving the results from your CRM programme.

Felix Velarde is a pioneer of digital, having started one of the first web agencies in 1994. Felix is listed in Cream's Top 100 Innovators and has won a number of awards including Cannes, EPICA and several DMA Golds. Felix lectures on Hult International Business School's Masters Degree program and leads the Institute of Direct & Digital Marketing's eCRM courses. He is the CEO of Underwired, Europe's leading eCRM consultancy, with clients including Asics worldwide, Marks & Spencer and the Financial Times.

Artesian is a British software company which is helping large enterprises accelerate revenue, reduce costs, drive customer intimacy, manage compliance and risk and drive positive behavioural change.

CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.

Over the period of 18 months, Lenovo has created a marketing center of excellence through a systematic approach that addresses people, processes and technology in detail with the goal of setting standards that can be used to execute demand generating efforts that produce revenue.

These standards have been developed with an empirical, operational mind-set; to achieve repeatable, reproducible results. As a result, Lenovo has decreased its number of leads by 75%, increased the number of Marketing Qualified Leads by 150%, and generated over $85 million in opportunity pipeline revenue and closed won revenue.

In this session, you will learn what it actually takes to build a marketing center of excellence using a framework that will help you elevate your demand generation efforts to the highest level.

About the speaker:
In her more than 20 years as a data-driven marketer, April has served as an employee, agency partner or strategic consultant for Intel, Lenovo, Nautilus, Nike, PNC Bank, Planar, Publicis Sage Software, Webtrends, and a host of enterprise-grade B2B software companies. Prior to joining Left Brain, she was the president and CEO of Rubicon Marketing Group.

April’s current passion project lives at the intersection of Big Data and Big Intelligence, where she and other unapologetic data geeks at Leftbrain are developing MiDash™, a predictive marketing analytics engine and dashboard designed to drive informed campaign decisions and pipeline growth. This cloud-based service is currently in beta and expected for wide release in early 2013.

April is a graduate of Reed College where she received a double major in Physics and Fine Art. She lives in Portland, Oregon with her dog and consigliere, Dottie; and husband, George Wehn, the world’s first overhand bowler and true inspiration for the Most Interesting Man in the World.

Every business attempts to drive revenue by increasing sales and improving their marketing strategies. But, how does one approach this goal without scaring away prospects? According to recent statistics, more than 60% prospects today do not talk to sales until they are at the purchase end of the demand funnel. In this webinar we will present how to accelerate the buying process by moving prospects through a structured buying cycle by setting up an effective nurture strategy.

You will learn:
- Nurturing best practices
- Five different types of nurturing
- Programs for different stages of the buyer life-cycle
- Actual nurturing examples in an automation system

How proper lead scoring strategies prioritize your sales efforts

Lead Scoring is a under-used tool in the sales process. Only 18% of companies have marketing automation tools in place and even fewer are doing content marketing. Learn how the combination of marketing automation and content can generate Lead Scores that prioritize your sales efforts.

With information so freely available, buyers are often more educated than sales reps when they sit down in a meeting. With buyers self-educating up to 57% into the buying cycle, how can vendors, distributors and partners regain control of the buying cycle? Tune in to this presentation to find out! Val-Pierre Genton, VP Strategic Accounts at BrightTALK, has worked with over 500 sales and marketing leaders to help them increase revenues by winning and engaging audiences online.

During this presentation, he will provide some actionable frameworks, best practices and real-life examples to help you:
- Develop sales-play aligned content that will actually be used by partners and end customers
- Improve call to appointment and appointment to opportunity conversions
- Increase pipeline velocity during the opportunity life-cycle

How modern marketers can leverage a prospect’s “digital body language” to determine engagement and likelihood to buy.

Your buyers are evolving and they are changing the buying patterns that we’ve traditionally observed. It’s stating the obvious that B2B Customers will take certain actions and make certain decisions in order to buy your products and services. But are these activities random? Are there patterns you can detect and leverage? Based on qualitative research conducted from companies using marketing automation and CRM systems, this webinar will teach you 10 ways to leverage online buyer behavior for your content strategy, lead scoring modeling, nurture triggering, and sales insight.

What You’ll Learn:

- Which behaviors do prospects commonly exhibit early in a buying cycle

- What type of activity patterns suggest that it’s time for sales to engage with a prospect

- How can online engagement be used in lead scoring models

- Which activities should be used to trigger your nurture programs

- How you should display these behaviors through your marketing automation and CRM system for better sales insight

Join us for this exciting webinar hosted by David Lewis, CEO of DemandGen International, Inc. (www.demandgen.com) and author of Manufacturing Demand – The Principles of Successful Lead Management (www.manufacturingdemand.com).

A study by B2B Marketing and Ogilvy put content marketing at the top 2 marketing priorities in 2013, even above brand marketing. What makes content marketing such a priority? Modern marketers are seeing great returns on their content marketing spends, turning content and audiences into revenues. Join us as we share how leading cloud and virtualization vendors are creating compelling content and the best practices in content follow-up.

Join BrightTALK's Patricia Page and Quoc Dang as they talk about how BrightTALK has built an adviser community using content marketing. You will learn the best practices to get started with a content marketing programs and the necessary steps to ensure monetization and ROI.

The hottest topics that drive adviser audiences
How to get started with creating compelling content and engagement
How BrightTALK has built a community highly engaged advisers
The best practices of content lead follow-up