Making Digital Marketing Work For UK Pharma

About Abacus

For over 16 years Abacus International has pioneered the development of evidence based market access solutions. From developing the first budget impact tools for payers in the 1990’s to more recently the development of an innovative web-based value platform tool & health economic materials for iPad, Abacus remain at the forefront of communication with payers.

Presentation

Market access, innovative 21st century solutions
This presentation explores some of the challenges faced by pharmaceutical companies wishing to demonstrate the evidence-based value of their products to different audiences and offers some innovative solutions to overcome these challenges.

Types of value communication considered:
· Internal communication within market access teams
· External communication of value to payers

Relevant deliverables covered:
· Global Value Dossiers/ Value platforms
· Payer Communication tools

Innovative solutions explored:
· Evidence management
· Synchronised messaging and strategy
· Knowledge exchange among stakeholders
· Continued engagement with stakeholders
· Increased access to stakeholders
· Successful implementation of global strategies
· Monitoring success
· The use of impactful and engaging technologies (iPad, mobile devices and the internet)