PG Bartlett, Quark SVP of Product Management
If you're struggling to engage customers using all of the channels at your disposal (print, the Web, e-readers, smartphones, and tablets), the problem may lie in your publishing process. The way you create, manage and deliver information was likely developed for a print-only world, where the printed document or online PDF defined not only your process but also the resources to get the job done. Today's mobile requirements, however, have turned publishing on its head. Traditional publishing simply cannot keep up. In order to communicate effectively across all channels -- and control your budget -- you must adopt a publishing process flexible enough to meet all of today's cross-media demands. Dynamic publishing is the answer.
Join PG Bartlett, Quark SVP of Product Management, for a discussion on:
- Why inefficient publishing creates a drag on productivity and increases overall costs
- How dynamic publishing addresses the pitfalls of traditional publishing
- The key characteristics of dynamic publishing: automation, multichannel, reuse
- How dynamic publishing improves revenue and controls costs to achieve ROI
- How several organizations that have adopted dynamic publishing, and the benefits they realized