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Unlocking Geo-Locating

Lynn Morton
Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial.
Why are these services so popular? What do these services have in common and how are they different? Why should you care?
Through a free, comprehensive webinar, R2integrated will discuss:
•The basics behind geo-location
•The do’s and don’ts of geo-location
•How brands are leveraging these tools and pitfalls some have stepped in
Oct 20 2010
48 mins
Unlocking Geo-Locating
Geo-Locating digital marketing Lead Generation
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  • Marketing to small businesses used to be a "spray and pray" game. In this short video segment, John Hurley Radius Intelligence talks about the importance of social media for SMBs and how marketers are using social data to be more effective
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  • In an ever-changing digital world, the inability of some brands to respond to consumer needs has caused many stalwarts of the high street to disappear …. This workshop will explore some of the ways in which companies can look at improving customer engagement both for today’s market and for the market of tomorrow.

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    A number of case studies will be covered in this session
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  • For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood. Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes. To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here: https://www.brighttalk.com/r/NDZ
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  • More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.

    If you are trying to wrap your hands around video marketing, Matt is your guy. He is going to present his secrets and best practices on May 15 at Noon PDT. https://www.brighttalk.com/r/NDZ
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  • Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.

    Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

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R2integrated

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  • Digital Marketing: Now, New, Next Recorded: Apr 6 2011 36 mins
    What are the tools you can't ignore now? What tools should you not worry about? What developments in digital marketing are on the horizon that you need to be mindful of? What's the next big thing that could be a game changer?

    From websites to eMarketing, social networks to geo-location-based networks and mobile marketing, Leigh George, PhD, Senior Digital Marketing Strategist at R2i will show you:

    - Which online marketing initiatives are the best investment for your company
    - A strategic comparison the value of SEO vs. search marketing campaigns
    - The untapped potential in online communities

    Leigh George, Senior Digital Marketing Strategist at R2integrated, helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management using a combination of tactics.

    Leigh has a Ph.D. in branding history and theory from Binghamton University - one of only a handful of people in the country with that distinction. She is a regular speaker on digital marketing and social media topics, and her insights have been published online and in print.
  • Unlocking Geo-Locating Recorded: Oct 20 2010 48 mins
    Unless you live in cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geo-location social gaming platform. Millions of people around the world have signed up for services like FourSquare and Gowalla to keep track of their friends' whereabouts or search for nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial.
    Why are these services so popular? What do these services have in common and how are they different? Why should you care?
    Through a free, comprehensive webinar, R2integrated will discuss:
    •The basics behind geo-location
    •The do’s and don’ts of geo-location
    •How brands are leveraging these tools and pitfalls some have stepped in
  • Generating Leads with Webinars Recorded: Sep 30 2010 36 mins
    Achieving marketing goals with this low-cost vehicle

    Webinars are an excellent component of a content marketing strategy. This low cost platform can be used to establish thought-leadership, drive website traffic, and generate leads. The trick is… connecting the dots between content, technology, and promotion.

    R2i will share the benefit of our experience and walk you through using this tool to achieve your marketing goals. We’ll also provide tips and checklists to manage the many components of a successful webinar campaign.

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  • How to Run Diagnostics on Your Website without Being a Geek Recorded: Jul 14 2010 37 mins
    Your site looks great, but did you know that what’s going on behind the scenes is crucial to search engine optimization? In addition to numerous elements such as in-links, Google and other search engines recently began factoring Web page speed into their search result algorithm.
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    R2i will share tools that will assist you in assessing challenges and compiling a list of issues for your web development team so you can increase the speed, performance, and searchability of your site.

    Learn how to:
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    • Compile a list of issues for your development team
    • Monitor progress
  • The Mobile Development On-Ramp: Getting up to speed Recorded: Jun 16 2010 36 mins
    Getting up to speed on the forces shaping mobile development decisions

    In this webinar R2i will present a look at the current state of the mobile market by analyzing the factors that are driving development decisions. Developers as well as technical decision makers will learn key functional facts on leading mobile platforms to help guide their decision-making process. This session includes a comparison of WAP vs. native platform solutions, including areas to consider upon initial deployment as well as post launch.
    This webinar will provide:
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    • Key figures on device adoption in the US and trends for leading mobile OS
    • Technical considerations when developing native apps vs. web apps
  • Getting the Most from your Digital Agency Recorded: Jun 10 2010 42 mins
    Getting the Most from your Digital Agency
    A Guide to Maximizing your Investment

    Rather than presenting a lengthy self promotion, in this webinar R2i, along with co-presenter IFIC, will provide insights and tactics to help you manage your digital marketing agency for maximum return. Whether you’ve already engaged an agency or are considering one in your future, this webinar will provide practical information including:
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    • How to make sure your agency is “working themselves out of a job” (seriously)
  • Creating Order from Chaos in Communities: Curating User Content Recorded: May 20 2010 43 mins
    Organizations have realized the powerful influence that results from creating engaging social spaces for their constituents that might be standalone or reach across multiple outlets. However creation of such spaces represents a major marketing and IT application project with unique challenges and pitfalls that must be addressed:

    • Making content navigable by establishing effective hierarchy and search
    • Establishing rules of participation for an orderly exchange of information
    • Managing contributors through moderation schemes and credential requirements
    • Ensuring relevance by rating content on timeliness, level of activity, and member feedback

    Join us for this Webinar as R2i and BoxTone present best practices along with a case study of the success of the BoxTone Lounge.
  • The Mobile App Conundrum: To Build or Not to Build Recorded: Mar 18 2010 45 mins
    A recent R2i survey revealed that mobile marketing is an important component of 2010 marketing strategies, and that mobile app development is one of the most critical components of mobile marketing campaigns. Mobile applications constitute a channel for brand-consumer interaction that cannot be ignored. Brands must seize every available opportunity to invest in and enter the mobile app marketplace – or must they?

    In this webinar, R2i CEO, Matt Goddard, will show you:
    • Data on mobile marketing and application trends for 2010
    • What types of mobile apps exist and which may be right for your brand
    • How to determine the likely success of your proposed mobile app
    • Whether or not the development of a mobile app is worth the investment
  • Social Media for Profit: Creating content that people will share Recorded: Mar 4 2010 35 mins
    Social media represents a powerful opportunity for marketers to multiply their messages amongst self-expanding pools of prospects. But specific sharing behavior can be difficult to generate and sustain.

    Next in our “Social Media for Profit” webinar series, we’ll discuss how to generate the right type of content, deliver it to the right people, and combine it with the right sharing mechanisms.

    * Intersecting customers’ buying behavior at the right place and time
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    * Implementing technology that facilitates the sharing process
    * Developing pathways into other existing outside communities
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  • Title: Unlocking Geo-Locating
  • Live at: Oct 20 2010 7:00 pm
  • Presented by: Lynn Morton
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