The Impact of Dynamic Publishing on Process and People

While dynamic publishing streamlines and automates your publishing process, it fundamentally changes the way you create content, leverage your brand, and both manage and publish communications on behalf of your organization.

In this eSeminar, PG Bartlett, Quark SVP of Product Management, will present practical changes dynamic publishing brings to your organization, including:

- How it changes the authoring process
- How it changes the design process
- How it changes the review process
- How it changes the publishing process
- Tips to get everyone on board: real examples of people who've done it

Dynamic publishing can help you create and deliver personalized print, Web, and digital communications faster, more accurately, and cost-effectively. You may be sold, but how do you make the case in your organization for adopting dynamic publishing?

Join Ann Rockley, CEO of The Rockley Group, and PG Bartlett, Quark VP of Product Management, and Mark Lewis, Quark DITA Product Manager for Usability, for practical tips on how to build a case with both hard and soft benefits.

In this eSeminar you'll learn:

- How to calculate hard benefits and ROI
- What are the soft benefits of dynamic publishing - and why they may be even more compelling
- How other organizations have realized results through dynamic publishing

The pervasive use of smartphones and the rapid adoption of the iPad have revolutionized the accessibility and availability of information, giving companies entirely new ways to engage customers, communicate with employees, and distribute information. Companies that don't develop digital publishing strategies may disappoint customers, erode productivity, and gradually fall behind.

In this eSeminar, PG Bartlett, Quark SVP of Product Management, and Akshay Mahajan, Quark Product Manager, will discuss:

- The options for digital publishing in the enterprise
- An overview of Apple's enterprise program
- How to publish digitally, while keeping overall costs low

If you're struggling to engage customers using all of the channels at your disposal (print, the Web, e-readers, smartphones, and tablets), the problem may lie in your publishing process. The way you create, manage and deliver information was likely developed for a print-only world, where the printed document or online PDF defined not only your process but also the resources to get the job done. Today's mobile requirements, however, have turned publishing on its head. Traditional publishing simply cannot keep up. In order to communicate effectively across all channels -- and control your budget -- you must adopt a publishing process flexible enough to meet all of today's cross-media demands. Dynamic publishing is the answer.

Join PG Bartlett, Quark SVP of Product Management, for a discussion on:

- Why inefficient publishing creates a drag on productivity and increases overall costs
- How dynamic publishing addresses the pitfalls of traditional publishing
- The key characteristics of dynamic publishing: automation, multichannel, reuse
- How dynamic publishing improves revenue and controls costs to achieve ROI
- How several organizations that have adopted dynamic publishing, and the benefits they realized