Media and Marketing

Leading industry expert, agency CEO and Author Simms Jenkins will provide specifics and actionable tips and insight into how email remains the hub of digital marketing in a mobile and social world.

Jenkins' session will :
- Explore how and why the mobile age is transforming the "inbox."
- Articulate what's at stake for your brand if your email program doesn't translate to smartphones and tablets
- Explain why your email marketing is a strong foundation for social and mobile marketing success.
- Equip you with ways to immediately optimize for and navigate the social and mobile currents.

"You have to offer content with no strings attached." Join Craig Rosenberg, Co-Founder at TOPO as he discusses the value of individual social profiles to the organization as a whole.

Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance

Too many companies treat social media as if it's a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But if you aren't listening to what your fans, friends, customers, critics and competitors are saying, you're missing the whole point of social media. The new economy is about engagement and for that, you have to listen. More importantly, there's a real-time battle for understanding what's in the head of your consumer right now. Bryan will discuss a specific set of steps for listening effectively in order to build an effective marketing strategy. Real world examples will include how listening can help drive better reach, product development, improved operations, shorter sales cycles and lead generation.

About the speaker:
Bryan has extensive experience in all areas of brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. Bryan is active on social media with over 100k followers, a speaker, and featured blogger.

Showing the true value of social media is a marketer’s biggest headache. We need to get away from “fuzzy” measurements and focus on real quantifiable metrics. That way we can understand what’s working, identify what’s not working – and revise our strategy accordingly to ensure the best results.
In this webinar, we will show you how to accurately measure the ROI of social media for B2B lead generation.

We will focus specifically on:
- The framework needed to measure social media’s ROI
- The path to an effective social media strategy
- Powerful messaging across the social networks
- Vital integrations for a successful social media campaign

This presentation will be followed by an open Q&A session, where you will have the opportunity to ask our social media experts panel for help and advice with your B2B marketing campaigns. Don’t stay in the dark when it comes to the value of your social media campaigns! Join us and learn how to effectively measure their real value.

About the speaker:
Daniel Kushner is the Co-Founder of Oktopost, a marketing expert and social media guru. As the former VP of Marketing at innovative high-tech company Nolio, Daniel grew sales with double digit growth year over year. Daniel has been in the field for more than a decade and has successfully led the online marketing departments of various global organizations.

One reason social media continues to be viewed as experimental to senior marketers is the confusion many marketing teams have on HOW to implement social listening as a feeder to new business. Grasping at the latest fast fan acquisition strategies, or thinking of social media as mainly a PR channel misses the potential social media has to really deliver on the primary business goals of recruiting, engaging, and converting new customers and revenues. Innovative marketers are using social media listening as a gold mine for delivering growth.

Join the MarketBridge team as Lane Douglas, Principal for Social Media Solutions uses real cases studies to show how finely tuned listening tactics as the priority in social media can lead to the conversions you and your executive team desire.

In this webinar Richard Young, EMEA Director of Nimble, will discuss how you can utilize social as a method for business development and social sales. He will show you a simple process that you can use with your CRM system to help with engagement, lead generation and sales.

A simple approach to developing a practical and pragmatic strategy for rapidly improving the results from your CRM programme.

Felix Velarde is a pioneer of digital, having started one of the first web agencies in 1994. Felix is listed in Cream's Top 100 Innovators and has won a number of awards including Cannes, EPICA and several DMA Golds. Felix lectures on Hult International Business School's Masters Degree program and leads the Institute of Direct & Digital Marketing's eCRM courses. He is the CEO of Underwired, Europe's leading eCRM consultancy, with clients including Asics worldwide, Marks & Spencer and the Financial Times.

You would be forgiven for thinking that Social is all about Marketing, except it isn't. You would also be forgiven for thinking that Social is all about B2C. Again, it isn't. Those same consumers are also B2B buyers. They are better connected and better informed than any group of customers have ever been before. Your customers have changed their buying behaviours and, as a seller, you are either adapting or becoming increasingly irrelevant.

In this session we will discuss;
-Question what is social selling?
-Understand how deeply connected your buyers are becoming
-Examine how B2B sellers are engaging with their buyers today
-Show how to adapt to changing buying behaviours
-Outline the first steps
-Focus on the 3 key Social Selling behaviours
-Learn from early adopters

Dale Roberts is Vice President, Professional Services, member of the founding circle of Artesian Solutions and author of Decision Sourcing: Decision Making for the Agile Social Enterprise. He engages with clients on the effective use of social analytics and big data to strategically support sales and marketing. Prior to this, he advised global businesses on analytics and organisational decision making for two decades, one of which was as a European Services Director for market leading analytics provider, Cognos.

CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.