Testing and Targeting: Website Optimization Best Practices

Caught up on all of Facebook's recent advancements? We'll cover big new developments including action specs, retargeting best practices, and corresponding ad types to help you optimize your Facebook spend. Subtopics will include partner categories, FBX case studies, and alignment of ad types with goal metrics.

Join guest speakers Gregory Hickman, Mobile Marketing Manager at Cabela’s and Julie Ask, Analyst at Forrester Research, Inc. as they discuss the opportunity for retailers and brands to better engage the perpetually connected consumer, delivering the right message to the right person at the right time and place, driving store traffic and enhancing the in-store experience. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.

According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.

To build thought leadership, your company needs to be heard on a regular basis and become synonymous with insightful, credible content. When the discussion turns to scaling content marketing efforts, many up-and-coming thought leaders become paralyzed out of fear of losing control over quality and voice. This severely limits their market potential and cripples their ability to compete with other industry players.

Join us on May 15th at 2:00 PM EDT as we share insider knowledge that will help you learn how to have your cake and eat it, too. Discover how to unleash your potential, create momentum, and become your company’s content marketing hero

Online ratings on Amazon, Yelp, TripAdvisor and other sites can make or break your business.
Did you know?:
• 70% consumers trust online reviews (Nielsen)
• Increasing Yelp ratings by one star can boost revenues by 5% to 9% (Harvard Business Review)
• 67% prospects change their mind after reading only one to three negative reviews (Lightspeed)


In this informative webinar, you’ll learn how to:
•Boost online ratings on shopping and review sites
•Increase rankings (you’ll see how one hotel jumped 50 rungs on the TripAdvisor rankings ladder)
•Leverage user-generated content to boost SEO, engagement, and sales


Bonus! Ten webinar attendees will receive a complimentary autographed copy of the hot-selling book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” by Rob Fuggetta, Zuberance Founder/CEO.

Matt Heinz works with companies big and small to help them build a measurable, consistent, opportunity-producing demand generation program. In this webinar, he will share many of his secrets that he has seen work time and time again. You will leave this event with the information you need to start right away.

B2B marketers often feel as though they are following their B2C colleagues in terms of marketing innovation, branding and social media. They feel that their world is very different. This webinar will challenge that as marketers it is the communication between individuals rather than organizations that makes us social businesses and that in the B2C world the most social businesses are the ones enjoying most growth.

From strategy and segmentation to content and measurement, we will explore what B2B marketers can learn from the successes in some of the best performing B2C companies and cover the following areas:
- Setting an appropriate strategy and objectives
- Understanding the nuances of audience profiles
- Optimum content and digital marketing tools
- Resourcing and fuelling the marketing plan
- Measurement and continuous learning and the future

Presented by Neil Wilkins BSc (hons), FCMC, MCIM; MD of Viper Marketing & Communications Group and Fellow of Cambridge Marketing College
Neil's Profile http://uk.linkedin.com/in/neilwilkinsatvipermarketing

Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter to connect with target consumers and convert them into loyal customers.

Using current case studies and statistics, the session demonstrates how to effectively integrate direct mail with other media campaigns to amplify your message and increase ROI.

In one of the latest studies from the CMO Council, Brand Automation for Local Activation, 59 percent of marketers believe that local marketing is essential to driving business growth and profitability. But as marketers work to activate, coordinate and collaborate across their increasingly complex network of sales channels, the reality is that few marketers are truly confident in their ability to activate local audiences. Only 7 percent feel they have a highly evolved campaign, complete with measurement and analytics.

Marketers are struggling to maintain brand image and consistency across complex networks, challenged to roll out global campaigns across multi-national or multi-lingual localized campaigns, and are at a loss as to how to measure the impact and effectiveness of these campaigns. So how can marketers more effectively activate local customers to either engage with a local store, vendor, partner or even individual agent? What are the required channels, measures and resources that combine to create a comprehensive strategy to optimize customer activation?

In our upcoming webcast, entitled “Turning Local Trends Into Transactions,” the topics that will be discussed include:

• Highlight findings from the "Brand Automation for Local Activation " report
• Provide insights into the key trends in local customer engagement and the tools and technologies that are reshaping the local marketing landscape
• Share best practices on how driving channel and field sales effectiveness in expanding social, mobile and local marketing world
• Demonstrate how brand leaders have developed local marketing engagement strategies that tie corporate brand directions to local customer activation

Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will provide insight on how to write content that is informational and can “talk” to users. Also, how to leverage best practices to develop useful content intended for the web.