Bill Lee (President, Lee Consulting Group), Mitch Joel (President, Twist Image) Rob Fuggetta (Founder/CEO, Zuberance)
Bill Lee (Author of "The Hidden Wealth of Customers") triggered a firestorm of controversy when he declared recently in a provocative Harvard Business Review blog post that traditional marketing – including advertising, public relations, branding and corporate communications – is dead.
What do you think? Is it time to sound the death knell for traditional marketing? Is traditional marketing still alive and well? Are paid, owned, and earned media merging?
Register now for this exciting webinar hosted by Zuberance, the leaders in brand advocacy. This is sure to be one of the most talked-about webinars of all of 2012!
What You’ll Learn:
· Why traditional marketing doesn’t work
· How online Word of Mouth and brand advocacy is replacing traditional marketing
· How to combine paid, owned, and earned media