BrightTALK Academy

"The media company of today has to be as much of a listener as a publisher." In 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Join Tom as he discusses how online community listening is a competitive advantage.

With information so freely available, buyers are often more educated than sales reps when they sit down in a meeting. With buyers self-educating up to 57% into the buying cycle, how can vendors, distributors and partners regain control of the buying cycle? Tune in to this presentation to find out! Val-Pierre Genton, VP Strategic Accounts at BrightTALK, has worked with over 500 sales and marketing leaders to help them increase revenues by winning and engaging audiences online.

During this presentation, he will provide some actionable frameworks, best practices and real-life examples to help you:
- Develop sales-play aligned content that will actually be used by partners and end customers
- Improve call to appointment and appointment to opportunity conversions
- Increase pipeline velocity during the opportunity life-cycle

A study by B2B Marketing and Ogilvy put content marketing at the top 2 marketing priorities in 2013, even above brand marketing. What makes content marketing such a priority? Modern marketers are seeing great returns on their content marketing spends, turning content and audiences into revenues. Join us as we share how leading cloud and virtualization vendors are creating compelling content and the best practices in content follow-up.

Join BrightTALK's Patricia Page and Quoc Dang as they talk about how BrightTALK has built an adviser community using content marketing. You will learn the best practices to get started with a content marketing programs and the necessary steps to ensure monetization and ROI.

The hottest topics that drive adviser audiences
How to get started with creating compelling content
How BrightTALK has built a community highly engaged advisers
The best practices of content lead follow-up

Join BrightTALK's Alexandra Cashmore as she shares how some of BrightTALK's financial services clients builds audience and creates compelling content to engage their clients.

Alex will also discuss how these organizations turn audience to trackable revenues using BrightTALK's content and audience platform combined with the latest technologies out there.

How can marketers drive more value from physical event presence? Join David Pitta, Director of Demand Generation at BrightTALK, as he discusses how marketers are successfully creating content and driving demand with video footage from physical events.

When global IT solutions distributor, Avnet, wanted to create unique channel value for its vendors and business partners, it turned to purechannelapps to leverage the power of socialondemand®.

Now working with Microsoft, IBM, EMC among others, Avnet uses socialondemand® to provide a regular source of free social media content for its entire channel of business partners and its own internal staff.

Over 120 of Avnet’s partners have seen over 55,000 clicks or downloads from content provided by socialondemand® and recent survey of participating Avnet partners revealed 100% believe socialondemand content adds value to their business.

Join Julie and you’ll get an insight into the key components of Avnet’s social media strategy and how their channel partners are amplifying their message and generating increased brand awareness and lead generation.

Are you guilty of content dumping? Join Christine Crandell, President of New Business Strategies as she discusses the real numbers your marketing team should be accountable for.

Learn how to leverage your customer stories in sell to their "Sphere of Influence". Use video & LinkedIn messages to book more meetings, and close deals faster!

- 94% of marketers say the customer's voice is their most effective content
- 83% of your buyers are starting their buying journey online
- 50% of our Social Selling meetings booked are by telling client success stories to their "Sphere of Influence."

In this webinar you will learn:
- Capture and produce customer stories faster and easier
- Customize your stories to target very specific buyers
- Where in LinkedIn you can leverage you stories more effectively

About the speakers:

Tim Keelan is founder and CEO of StoryQuest, a world leader in B2B storytelling for sales and demand generation. Prior to StoryQuest, Tim sold professional services as Director of Sales with Cap Gemini Ernst & Young, Sales Leader with ThruPoint, account manager at Spherion and CARA corporation. With StoryQuest Tim has been a frequent speaker on B2B story and storytelling. Tim has collaborated with and provided learning and marketing solutions to large and small organizations such as SAP, Deloitte, Avaya, RSA Security, Ciber and Computer Associates, Mentor Tech Group and many others.Learn more about Tim and StoryQuest at http://storyquest.com/learn_more

Jamie Shanks is one of North America’s leading Social Selling experts. He’s personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. Before starting his sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. After proving great success at Firmex, he decided to help other technology firms build Sales 2.0 models under the brand Shanks Group Inc. In December 2011, Jamie saw the opportunity to merge the Shanks Group Inc. with Sales for Life to form a leading Social Selling agency.

Financial Services Forum: The Power of Video