How to Build and Monetize an Online Event Community

David Kreitter & Quoc-Thai Dang, Demand Generation Team, BrightTALK
With the explosion of webinar and video usage across all industries for lead generation, awareness and training, organizations are now starting to realize the benefits of a community based marketing approach to online events. Join this webinar as Quoc Dang and David Kreitter of BrightTALK share the components of a success event community and the steps to build and monetize your own.

You will learn:

How to build a content creation machine from within your community
How to build your community with paid, earned and owned audiences
How to monetize your online event community with sponsorship, membership or sales followup success
How to track the success against your business goals
Jun 28 2012
48 mins
How to Build and Monetize an Online Event Community
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    This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

    The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.
  • Utilizing Community Marketing to Reach Through the Media Clutter Jul 11 2013 4:00 pm UTC 45 mins
    Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
    Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
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  • Regaining control of the sales cycle Jun 6 2013 4:00 pm UTC 45 mins
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    During this presentation, he will provide some actionable frameworks, best practices and real-life examples to help you:
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  • Content Marketing for Cloud & Virtualization Vendors Jun 6 2013 2:00 pm UTC 45 mins
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    The hottest topics that drive adviser audiences
    How to get started with creating compelling content and engagement
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    The best practices of content lead follow-up
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    In this webinar you will learn:
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    About the speakers:

    Tim Keelan is founder and CEO of StoryQuest, a world leader in B2B storytelling for sales and demand generation. Prior to StoryQuest, Tim sold professional services as Director of Sales with Cap Gemini Ernst & Young, Sales Leader with ThruPoint, account manager at Spherion and CARA corporation. With StoryQuest Tim has been a frequent speaker on B2B story and storytelling. Tim has collaborated with and provided learning and marketing solutions to large and small organizations such as SAP, Deloitte, Avaya, RSA Security, Ciber and Computer Associates, Mentor Tech Group and many others.Learn more about Tim and StoryQuest at http://storyquest.com/learn_more

    Jamie Shanks is one of North America’s leading Social Selling experts. He’s personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. Before starting his sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. After proving great success at Firmex, he decided to help other technology firms build Sales 2.0 models under the brand Shanks Group Inc. In December 2011, Jamie saw the opportunity to merge the Shanks Group Inc. with Sales for Life to form a leading Social Selling agency.
  • Financial Services Forum: The Power of Video Recorded: May 9 2013 25 mins
    Financial Services Forum: The Power of Video
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    Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

    Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper
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  • Buyer Engagement and the Future of B2B Videos Recorded: Apr 17 2013 27 mins
    Watch Charlie Blackburn, COO of BrightTALK present at the Financial Services Forum's Power of Video event in London.
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  • Title: How to Build and Monetize an Online Event Community
  • Live at: Jun 28 2012 4:00 pm
  • Presented by: David Kreitter & Quoc-Thai Dang, Demand Generation Team, BrightTALK
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