The Future of Webinars and Videos in B2B Marketing

The growth of webinar and video is becoming a huge part of the B2B armoury. With the ability to grow brand awareness and leads, should online events become a vital part of a demand generation strategy? If so, what are the best ways to utilise the platform? How can the content be targeted to the correct demographic? Join Joel Harrison and Patricia Page as they discuss the golden rules to maximising webinar and video effectiveness.

With the explosion of webinar and video usage across all industries for lead generation, awareness and training, organizations are now starting to realize the benefits of a community based marketing approach to online events. Join this webinar as Quoc Dang and David Kreitter of BrightTALK share the components of a success event community and the steps to build and monetize your own.

You will learn:

How to build a content creation machine from within your community
How to build your community with paid, earned and owned audiences
How to monetize your online event community with sponsorship, membership or sales followup success
How to track the success against your business goals

In a recent survey on speakers' use of LinkedIn, over 90% admitted that they could use some help in attracting speaking work by using the business networking site. So, in this unique and startling webcast, social network founder and professional speaker Philip Calvert reveals a wealth of tips, tricks and strategies for speakers and seminar leaders to leverage LinkedIn.

Philip is the founder of IFA Life - an award-winning niche social networking site, and in this very special webcast he reveals tried, tested and proven techniques that will make an immediate and measurable difference in your visibility on LinkedIn - making you significantly more visible to LinkedIn users searching for people with your expertise.

As the founder of a social networking site, Philip brings a unique behind-the-scenes perspective to attracting new customers through social media. His presentations are some of the most popular and highly rated on BrightTALK, and viewers of this webcast are in for a special treat.

Don't miss out - Professional speakers, seminar leaders and meeting planners should register now!

Creating digital content is easy and affordable if you capitalize on the resources available to you at physical events. Taking advantage of these opportunities to create dynamic content multiplies ROI for event sponsors and lets you integrate events with other key elements of your marketing strategy. Join ESET and BrightTALK as we discuss effective strategies for closing the gap between physical events and digital marketing.

Topics covered:
- Lessons learned from Q1 2012 video production projects
- Leveraging the content and effort behind conferences for complimentary demand generation and marketing campaigns
- Closing the gap between physical events and content marketing
- Ideas and best practices to consider as we look at upcoming events