Channel Pro Insights

When global IT solutions distributor, Avnet, wanted to create unique channel value for its vendors and business partners, it turned to purechannelapps to leverage the power of socialondemand®.

Now working with Microsoft, IBM, EMC among others, Avnet uses socialondemand® to provide a regular source of free social media content for its entire channel of business partners and its own internal staff.

Over 120 of Avnet’s partners have seen over 55,000 clicks or downloads from content provided by socialondemand® and recent survey of participating Avnet partners revealed 100% believe socialondemand content adds value to their business.

Join Julie and you’ll get an insight into the key components of Avnet’s social media strategy and how their channel partners are amplifying their message and generating increased brand awareness and lead generation.

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.

Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper

Integrated marketing isn't just about bringing together the various marketing disciplines: the need to maximise revenue growth means that B2B-focused companies must also closely align their marketing and sales functions. Unfortunately, there are still far too many dangerous disconnects between the messages propagated by marketing organisations and the conversations their sales people are actually having with their prospects. Bob Apollo of Inflexion-Point uncovers the obstacles and offers effective real-world remedies.

This presentation will appeal to any marketing leader who is determined to do a better job of sales enablement - and any sales leader who is determined to collaborate more effectively with their colleagues in marketing.

When was the last time you took a hard look at your Co-op/MDF/JMF program? When was the last time your guidelines were updated? While joint marketing programs often represent a high dollar spend, many companies leave their programs on auto-pilot year after year, leaving millions on the table in missed opportunity.

In this informative webinar you will:

• Learn the 8 key program variables to consider in maximizing program effectiveness and controlling waste.
• Review best practices for determining and aligning program objectives.
• Learn how to more quickly recognize trends and opportunities in thru-partner marketing support.
• Gain a variety of tips, tricks, and trends to set you up for more targeted and successful joint marketing programs.
• Learn common mistakes channel leaders often make in MDF/Co-op program execution, and how to avoid them.

Don't miss this opportunity to learn valuable best practices that will immediately help you improve the performance of your program. This webinar is ideal for anyone in channel management, sales, marketing, or sales operations who is looking to improve program effectiveness.

You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
- An in-depth overview of the types of marketing designations your partners fit into
- Programs you can implement today to make your partners better marketers
- Resources and strategies to truly drive business through your channel

About Alexandra:
Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.

In this month’s Marketing Automation in EMEA webcast series John Sweeney (DemandGen) welcomes two companies Oracle and Zift Solutions who together are leading lead the charge in providing innovative technology solutions to Partner Marketers.
The session will cover:
· The challenges of delivering scalable and trackable Partner Marketing Programs flexible enough to meet the needs of multiple Partners

· How Partner Marketing enablement tools create better Partner Marketing Programs

· Examples and Case Studies from successful technology enabled Partner Marketers

Keeping your channel partners informed is one of the most essential engagement methods at your disposal. But how can you keep partners in different countries, with different requirements, capabilities and interests up-to-date?

During this webinar, you will gain some best practice techniques for e-communication success from purechannels, our sister company. We will also show you how to dynamically deliver targeted news to your channel partners and reduce communication costs with our latest solution: newsondemand.

Cloud adoption is huge for the channel right now. Fact. From 2008 to 2013 there has been an impressive 25% growth in cloud sales and it shows no signs of slowing anytime soon. The question is, what effect is this growth having on channel marketing approaches and have you adopted your strategy not only to make the most from this opportunity but also to overcome any issues it poses?
Cloud as a term has been incredibly hyped and over-marketed in the past 24 months and as such it is becoming increasingly difficult to differentiate ourselves using such a generic term. However, the name ‘cloud’ does undeniably carry some weight and credibility, with the word’s ability to quickly identify what can be seen as a trend-setting use of technology.

So, if you are marketing cloud solutions in today’s industry what do you need to know? What approaches should you consider? Would you stick to the same old marketing techniques and approaches that had worked or do they need a modern twist? Are customer-buying profiles the same? And if not, how do you market successfully to these changes?

This impactful session will deliver insight into the realities of end user and channel buying approaches, their feelings towards cloud and what marketing approaches will best gain their attention.

Social business represents a new transformational opportunity for organizations. After initial forays into external social media, many companies are now discovering the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organisational and cultural challenges posed by these new ways of work.

Join this webinar to hear the proven results from easily integrating social into your everyday tools to improve your business.

About the speaker:
Chris Moore is a Social Business Specialist for IBM Collaboration Solutions. He has 7 years experience and knowledge of Collaboration and Exceptional Web Experience technologies; including IBM Notes, Domino, Sametime, Connections, Docs and Web Experience Suites.

IT security organizations are becoming content powerhouses turning their websites into powerful lead generation weapons. Distributions across paid, owned and earned audiences have now become the norm, requiring tech marketers to innovate in their content creation. Join BrightTALK's Fabian Oldendorf and Quoc Dang as they share the best practices in webinar and video content creation, audience acquisition and content lead follow-up.

You will learn the types of IT security content that drives maximum conversions from audience to revenues, and dive deep into how BrightTALK have built an IT security audience of over 350k.