Haymarket marketing channel

There is so much buzz around social media in marketing but how does it translate into sales on the bottom line and how can you get your finance director bought-in?

In this groundbreaking presentation, Patrick will offer vital insights and answer your questions to help you:
> put pounds and pence against your social media activity
> get your board bought-in to give your social media activity the stimulus it needs to work at its best
> learn from case studies where organisations have made social networks thrive on a commercial level
> create true engagement with your audience using the right content, networks and strategies
> cut through the hype around sites like Twitter, YouTube etc. to understand the percentage they should command of your marketing mix

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> understand how the business case for search marketing has changed in today's uncertain economy and what you need to be thinking about
> ensure that your brand is enhanced at every touchpoint of your overall search campaign
> what is the optimum marketing mix to survive the current climate - some pointers

> learn how various brands are using paid search to demonstrably drive sales
> explore how brands should integrate paid search into their overall mix to fully capitalise on its potential
> looking at results-driven models for paid search to ensure that you don't pay more than you need to to benefit the bottom line

> prioritising natural search at board level to drive brand loyalty and sales
> easy tips for natural search that will make all the differenceto your rankings
> mine the top, mid and long tail funnels to drive targeted traffic to your site

Understand what's new in search such as Google's new trademark policy and what marketers need to know.