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Testing and Targeting: Website Optimization Best Practices
Jennifer Wilson, Sr. Product Marketing Manager at Webtrends
Marketers are under great pressure to move beyond creative thinking and become more results-driven. Join Sr. Product Marketing Manager Jennifer Wilson to learn about how you can increase your revenue and website conversions by developing relevant content and offers that are essential to generating leads, increasing conversions, and driving sales. Learn how you can understand online behavior so you can effectively target your site visitors.
The emergence of website optimization has enormous upside for both companies and site visitors. Site optimization is not a one-time event or placing search engine terms in copy. It is an ongoing process that helps drive conversions and revenue. It is not based on guesswork or opinion, but on data of actual visitor activity, preference and behavior. This data, derived from a process of testing and targeting, fuels the optimization process, leading to better results and value, including personalization of customer engagement. In this session, you will learn the critical components to website optimization that will help grow your business.
The emergence of website optimization has enormous upside for both companies and site visitors. Site optimization is not a one-time event or placing search engine terms in copy. It is an ongoing process that helps drive conversions and revenue. It is not based on guesswork or opinion, but on data of actual visitor activity, preference and behavior. This data, derived from a process of testing and targeting, fuels the optimization process, leading to better results and value, including personalization of customer engagement. In this session, you will learn the critical components to website optimization that will help grow your business.
Nov 15 2011
44 mins
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Driving Conversions + Relevance in a Connected World
Recorded:
Apr 24 2013
50 mins
Brad Weitz, VP of Optimization Strategy for WebtrendsIn today’s world, your consumers are connected to everything, everywhere, all the time. Because of this, you can gain insights about who they are and what they want at every touch point, across their entire journey with your brand. This can encompass interactions that are worlds apart, including search, social, offline interactions, behaviors on your site, and everything in between.
So how do you draw together these hugely informative yet disparate data points to drive relevance for your customers, every time they connect with you? The answers are surprisingly not so different from organization to organization. -
Increasing Conversion on Your Landing Pages
Recorded:
Nov 29 2012
61 mins
Marketing Sherpa + Webtrends Optimization ExpertsThe average conversion rate for a marketing campaign is 3%. And even though this may be “industry standard,” it doesn’t mean it’s good. A 3% conversion rate means you are effectively losing 97% of the audience you have invested in acquiring.
Join us as Marketing Sherpa presents key findings from their Landing Page Optimization Benchmark Report. We’ll also provide real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how going beyond a 3% conversion rate is possible for everyone. -
Stop Abandonment + Recover Revenue: Retailer Tips for Online Testing
Recorded:
Nov 14 2012
34 mins
Jason Miller, VP Technology, Motorcycle Superstore + Bob Garcia, Optimization Director, WebtrendsSavvy e-commerce marketers know that if you're not testing your web site, you're leaving money on the table. Likewise, if you’ve started testing – but got stalled in a world of one-off tests – you're not realizing the revenue you could be.
Retailers who want a bigger piece of the online revenue pie must establish a comprehensive testing strategy or be left behind. This strategic approach enables retailers to capitalize on the growing ecommerce market – predicted by Forrester to be $327 billion by 2016 – and positions them to compete with the biggest names in online retail.
Join Jason Miller, CTO of Motorcycle Superstore, and a Webtrends optimization expert as they discuss real-life experiences with ramping up testing and how to create success. He also reveals how Webtrends helped Motorcycle Superstore uncover $2.5 million in incremental revenue through a strategic testing program. -
Powering your digital marketing through integrated campaign reporting
Recorded:
Aug 28 2012
62 mins
Brandon Ralls, Director of Global Client Services at WebrendsWith marketers investing more money than ever in digital initiatives that span multiple channels (search, display, video, social, etc.), the digital marketing ecosystem has become increasingly more complex. This additional investment means being able to understand the performance of your campaigns across various channels is that much more important. To truly understand how well a campaign is doing requires thoughtful planning, solid processes, integration of multiple data sources, and automation of reporting into meaningful visualization.
In this free webinar we’ll talk about:
1.How to build effective measurement of your digital initiatives
2.How ensure an integrated view of your campaign performance across digital channels
3.How brands are benefiting from custom digital reporting solutions -
Three-Step Framework for Overcoming Challenges of Site Optimization
Recorded:
Jun 19 2012
73 mins
Joe Stanhope - Forrester Research, Bob Garcia - WebtrendsInterest in site optimization is at an all-time high, and it’s not hard to see why: in an increasingly complex ecosystem of digital touch points, online testing is a highly effective tool for ensuring that customer experiences and marketing efforts will resonate with visitors.
Interest in site optimization is at an all-time high, and it’s not hard to see why. In an increasingly complex ecosystem of digital touch points, online testing proves to be a highly effective tool for creating customer experiences that resonate with visitors. The problem for many companies is how to start an optimization program.
Site optimization doesn't have to be overwhelming.
An online testing program isn't just about buying the latest technology. The path to success also includes a long-term, continuous strategy that incorporates culture, processes and organization. This webinar shows you how it's done. -
Testing and Targeting: Website Optimization Best Practices
Recorded:
Nov 15 2011
44 mins
Jennifer Wilson, Sr. Product Marketing Manager at WebtrendsMarketers are under great pressure to move beyond creative thinking and become more results-driven. Join Sr. Product Marketing Manager Jennifer Wilson to learn about how you can increase your revenue and website conversions by developing relevant content and offers that are essential to generating leads, increasing conversions, and driving sales. Learn how you can understand online behavior so you can effectively target your site visitors.
The emergence of website optimization has enormous upside for both companies and site visitors. Site optimization is not a one-time event or placing search engine terms in copy. It is an ongoing process that helps drive conversions and revenue. It is not based on guesswork or opinion, but on data of actual visitor activity, preference and behavior. This data, derived from a process of testing and targeting, fuels the optimization process, leading to better results and value, including personalization of customer engagement. In this session, you will learn the critical components to website optimization that will help grow your business. -
Segments Product Tour
Recorded:
Nov 9 2011
53 mins
WebtrendsSegments Product Tour -
Segmentation: The-Right Way
Recorded:
Nov 3 2011
52 mins
WebtrendsIndustry Experts Panel -
A Deeper Dive into Site Optimization
Recorded:
Oct 25 2011
52 mins
Bob Garcia, Director of Product Marketing & Frans Keylard, Director of Optimization SolutionsFundamentals of Site Optimization - Testing & Targeting -
Optimization as a Team Sport: Getting Organized for Success
Recorded:
Dec 9 2010
30 mins
Bob Garcia, Director of Product Marketing with WebtrendsOptimization as a Team Sport: Getting Organized for Success -
Is Your Marketing As Relevant as it Should Be
Recorded:
Dec 1 2010
53 mins
Webtrends & SemphonicThe convergence of Database Marketing and Web analytics -
Leap Ahead with Testing in 2010
Recorded:
Nov 22 2010
43 mins
Casey Carey, VP of Products & Bob Garcia, Director of Product Marketing with WebtrendsBuild Your Business Case for Optimization -
Increase Engagement with Behavioral Data to Fuel Targeting
Recorded:
Aug 5 2010
50 mins
Bob Garcia, Director of Product Marketing with WebtrendsIncrease Engagement with Behavioral Data to Fuel Targeting -
Segment Your Customers and Target Their Needs
Recorded:
Jun 10 2010
42 mins
Bob Garcia, Director of Product Marketing with WebtrendsSegment Your Customers and Target Their Needs
Webcasts to generate better conversions and revenue for your business
For marketers and web designers who want to provide the best online experience for their customer and prospects. Drive revenue, lift, and conversions online through testing and targeting.
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