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Actions Drive Revenue - How To Create a Call To Action that Drives Action

Laura Lowell
The call to action on a website or other marketing materials is a critical factor in making the sale. In this webcast Laura Lowell will cover the following steps to making your call to action as productive as possible:

1. Asking Permission: getting the customer to give us permission to communicate with them.
2. Addressing Objections: helping the customer overcome their immediate objections to your solution.
3. Building Relationships: supporting the customer's decision making process until the sale is made.
Jan 10 2012
32 mins
Actions Drive Revenue - How To Create a Call To Action that Drives Action
call to action sales selling
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Small Business Management

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42 Rules

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42 Rules webcasts offer practical advice from experts in their field.
Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.
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