Advanced Analytics – Data discoveries you can use

"The media company of today has to be as much of a listener as a publisher." In 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Join Tom as he discusses how online community listening is a competitive advantage.

"The media company of today has to be as much of a listener as a publisher." In 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Join Tom as he discusses how online community listening is a competitive advantage.

Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.

Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.

Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper

You probably hear a lot about how big data impacts marketing at the top of the funnel: this presentation will examine how marketing and sales can work together to capture the middle-and-bottom of funnel data and insights that will enable them to generate more qualified opportunities, and to systematically and profitably convert more of those opportunities into customers.

Bob Apollo is CEO of UK-based Inflexion-Point Strategy Partners. He works with the leadership teams of technology-based B2B-focused companies, enabling them to establish the critical connections between their marketing messages, their sales conversations, and their customer's priorities.

Prior to founding Inflexion-Point, Bob worked at C-Level with and for an impressive series of market-leading B2B companies, including HP, XcelleNet, Sybase (now part of SAP), Aspective (now part of Vodafone), Sterling Commerce (now part of IBM), SCO and the Protege Group.

Talent acquisition is no longer just-in-time. The hiring cycle is shifting from filling jobs to developing relationships and expanding networks. Therefore, talent solution experts are challenged to find scalable solutions for maintaining relationships with colleagues, candidates and clients through marketing channels.

Join talent solution experts as they discuss:
- Effective marketing channels for connecting with and engaging colleagues, candidates and clients
- How working platforms such as the human cloud are changing the way recruiters are marketing to talent
- The roll of video as a talent marketing and management tool
- How recruiters and their marketing teams use content to nurture relationships

Bios

Eric Gregg, Founder and CEO of Inavero.
As CEO of Inavero, Eric brings his expertise in marketing and quantitative analysis to some of the nation’s top professional service organizations. The Inavero research team has experience in a variety of professional service industries, including the insurance, accounting, and staffing fields.

Ted Elliott, CEO of Jobscience
Regarded as a pioneer in the adoption of CRM for recruitment, Ted has broad experience SaaS and Human Capital Management managed via the internet and direct experience building applications for the Salesforce AppExchange and launching new products.

Rich Pearson, CMO, Elance
Rich leads Elance's global marketing team, including customer acquisition, product marketing, public relations, brand development and inside sales. Prior to Elance, Rich led marketing and business development at Posterous through its acquisition by Twitter.


Charlie Peterson, Independent Sales, Marketing & Talent Consultant
Former Professional Ballroom Dancer and All-American soccer player, Charlie knows how to spot work-ethic and discipline. In the Marketing arena, he leverages un-conventional and technology-driven methods to attract top talent and find the right candidate, for the right position.

The supply chain has repeatable, metrics driven processes that deliver/over-deliver products on time. Now, organizations can create a process and metrics-driven demand chain designed to repeatably deliver revenue on time.

Join Craig Rosenberg, the Funnelholic, as he presents the vision for the new demand chain along with the best practices and steps that are absolutely essential to transform your front office into a revenue machine.

Join us for 2 Minutes on BrightTALK as Cheryl Mikovch from IBM discusses social selling in B2B as the key to connecting with your buyers and accelerating advocacy programs.

In this data intensive webinar, BrightTALK provides its annual update on the state of the webcasting industry. This year’s theme, "The Holy Trinity of Demand Creation", refers to the three distinct elements required to deliver a successful webcasting program: Content, Distribution, and Insight. Having a unified "Substance, Essence, and Nature", namely the creation of demand, understanding and optimizing these three complimentary efforts is of paramount importance. This event is targeted at those who are tasked with creating, delivering, and analyzing webcasting programs for their organizations.

In this webinar, we will address the following topics (among others):

1) What are the format trends in the webcasting industry (Audio, Video, and White-paper Attachments)?
2) What is the typical media mix (Owned, Earned, and Paid) for a webcasting program?
3) How are different distribution channels contributing to generating audiences?
4) How can I utilize the data from a webcasting platform to prioritize my sales activities?

Mobile email is here to stay. But with the wealth of information out there, how do email marketers filter out the fact from the fiction? In this webinar Cat explores the myths surrounding mobile email and offers practical tips for ensuring your emails really are mobile-ready. By exploring the common pitfalls of email reporting and design, you’ll learn the most effective ways to get mobile-ready in 2013 as well as ensure instant inbox success.

1. Different ways to measure mobile email engagement
2. Optimising design for email the right way
3. How to successfully layout content
4. Why mobile templates aren’t enough

Have you changed yours? In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals -- and your career. With over 20 years of combined experience in social media, the authors will share success stories and best practices for mixing social media into your marketing plan, leveraging the top social media channels, and generating leads.