Automated and Dynamic: Lead Nurturing Success from the Inside

Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....

Hear Bryony Thomas, author of Watertight Marketing, explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.

The world of marketing can change dramatically in a year, and in 2013 focusing on the customer will be crucial...

Join this webinar and get ahead of the six biggest digital marketing trends of 2013, whilst learning how to listen to your customer's behaviour to:

Tap the powers of "big data" and a unified behavioural database
Develop a content marketing strategy for the full buying cycle
Weave social throughout the entire user experience
Deliver content that’s easy to interact with across multiple device

Give us 30 minutes of your time, and we’ll cover tips on:

Your customers are online – but not always!
-How to grow your database using, online, offline and mobile methods.

From coach to first class – creating personalised experiences!
-How to create campaigns unique to your customer’s preferences and behaviour.

What happens in Vegas, doesn’t have to stay in Vegas!
-How to use post booking communications to optimise your marketing ROI, retain customers and gain brand loyalty.

Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.

Join us at Silverpop, the IMRG, an expert panel and your peers for a deep dive look into the new Directive, with tips on how you can risk assess your marketing and put steps in place to comply.

The EU Privacy Directive comes into force in the UK on 25 May; it mandates that all companies marketing into the UK need to obtain consent from visitors to their websites in order to store and retrieve usage information from users’ computers...

This enforcement has wide reaching consequences for any business using web tracking and cookies, and the potential to impact marketing departments across the globe.

An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

So how can we as online facing organisations, balance the need to comply with the law, our business needs, and of course the visitor experience?

Getting Emails Delivered in the World of the Intelligent Inbox- a Silverpop & Return Path Keynote Webinar.

Attendees will hear the latest changes to inbox deliverability and learn several strategies for successfully navigating their way through the deliverability maze, including how to:

• Authenticate your messages
• Optimise design and HTML coding
• Increase engagement and interaction

A 35 minute webinar, packed with 2012 trends, and tactics to make them work for you!

Join us and hear how to:

•Build a better behavioural database
•Deliver the right message at the right time
•Buck the increasing cart abandonment trend
•Make local marketing a key differentiator for you

Don't miss out on this chance to get ahead for 2012...

Social, mobile and local = "Mocial". But it's not just another new media buzz word...

This webinar will examine how 'mocial' email marketing has gained results such as:

-Creating 40% of one e-commerce operator's revenue stream
-Helped one customer gain 13000 opt-ins using Facebook
-Lead to a 30% increase in orders for one retailer

This 45 minute session, with time for questions and discussion will cover key trends, how they are affecting consumer use and interaction with email and more importantly, how you can turn these challenges into opportunities.