Physical Events and Video Marketing: Bridging the Gap

"The media company of today has to be as much of a listener as a publisher." In 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Join Tom as he discusses how online community listening is a competitive advantage.

The use of audio, images, video and other interactive content continues to be easier to create every day. The widespread adoption and use of social media provides an ever expanding palette upon which to share and consume this content. Our panel of experts, from across the financial services industry spectrum, will sound in on how interactive content plays a role in their own business and subsequently, their customers.

Welcome to Profit and Lunch: Financial Stories at Noon, a regular noontime potcast series featuring a leading financial-services marketer in conversation with Sutton Creative's principal Eileen Sutton. Eileen will be exploring the development and execution of effective brand stories.

Join BrightTALK's Patricia Page and Quoc Dang as they talk about how BrightTALK has built an adviser community using content marketing. You will learn the best practices to get started with a content marketing programs and the necessary steps to ensure monetization and ROI.

The hottest topics that drive adviser audiences
How to get started with creating compelling content
How BrightTALK has built a community highly engaged advisers
The best practices of content lead follow-up

Join BrightTALK's Alexandra Cashmore as she shares how some of BrightTALK's financial services clients builds audience and creates compelling content to engage their clients.

Alex will also discuss how these organizations turn audience to trackable revenues using BrightTALK's content and audience platform combined with the latest technologies out there.

The challenges for enterprise and SMB marketing automation are quite different. Join Atri Chatterjee, CMO at Act-On Software as he discusses how organizations of all sizes are using the sames tools for quick success.

NAPFA, Meridian-IQ and BrightTALK are proud to present this webinar to help you make the most of your exhibiting efforts at the 2013 NAPFA Spring Conference. We will cover what you can expect from this year’s conference, deep-dive analysis of the conference attendees and tactical steps you can take at the show and after the show to turn attendees into prospective clients.

Social business represents a new transformational opportunity for organizations. After initial forays into external social media, many companies are now discovering the value of applying social approaches, internally as well as externally. Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. But many companies still wrestle with the organisational and cultural challenges posed by these new ways of work.

Join this webinar to hear the proven results from easily integrating social into your everyday tools to improve your business.

About the speaker:
Chris Moore is a Social Business Specialist for IBM Collaboration Solutions. He has 7 years experience and knowledge of Collaboration and Exceptional Web Experience technologies; including IBM Notes, Domino, Sametime, Connections, Docs and Web Experience Suites.

In the fight for our client’s attention we need to use every tool we can as part of our content strategies. From showcase films like this (http://www.aviva.com/about-us/our-brand/you-are-the-big-picture/steve-waygood/) to bitesize pieces like this piece (http://socialadvisors.wistia.com/medias/dtfar3yly8), video is a powerful medium for sharing your message with clients.
Simon Ryan will argue that, in all its forms, video should form the cornerstone of your content strategy.
During this webinar, Simon will

Define his approach to establishing a content strategy that includes video
Showcase different types of video, including those any business can use
Highlight some examples of leading practice in using video engage clients
Reveal the benefits of using video to improve search

Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time.

This presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.

It's vital to use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.

Lee Odden is author of Optimize: Win more customers with Social Media, SEO and Content Marketing.

He is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. You may also know him from the TopRank Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of monthly visitors and over 50,000 subscribers.

In this webinar John Sweeneyprovides a Case Study on how DemandGen uses video and webinar as part of its marketing strategy. DemandGen, the world’s largest Integrated Lead Management consultancy, use video and webinar content to generate names, nurture leads and close new business. This webinar will describe the role video and webinars play in the company’s lead management process and the progression of prospects the through the Demand Funnel.

· Top of Funnel - Building a community through webinars (on the BrightTALK DemandGen Channel)

· Middle of The role of video and webinars in lead scoring and lead nurturing

· Bottom of Funnel - Using video and webinars to close new business

John Sweeney, Managing Director of DemandGen UK, will share insights on how best to combine video and webinars into a demand generation activities and provide examples of how to use video and webinar effectively.

Running content marketing programs can be daunting, specifically for organizations that are running content marketing programs for the first time.

This webinar will take you through the steps needed to launch and run a consistent stream of content through webinars and videos. As well as being littered with case studies and examples of 'top notch' programs this session will also share those much needed practical tips and quick wins to get you on your way to a successful program of events.

Patricia Page, Marketing Programme Manager EMEA at BrightTALK, has been focused for the passed three years on initiating such content programmes and working with clients across finance and technology industries to help them develop their own content marketing plans with exceptional results.

Quoc-Thai Dang, Demand Generation Marketing Manager, BrightTALK is focused on using webinars and videos to drive highly engaged sales-qualified leads for BrightTALK . He will be sharing his expertise and insights on how to target specific audiences for successful program outcomes.

How do you get your prospects to know you and love you before you have even met them? In this world of social interaction online, what techniques can you adopt to elevate yourself above your peers in the eyes of your future clients? Pete Matthew has used video guides at www.meaningfulmoney.tv to educate visitors since 2010. In 2012, the site was the second biggest source of new business enquiries, contributing nearly 10% of new business turnover to Pete's financial planning practice, Jacksons Wealth Management. Find out how to engender that elusive quality of trust through the powerful medium of online video.

Leading UK bloggers came together with IBM Social Business leaders and Business Partners to examine the use of social networks and collaborative social software within the organisation to fuel innovation.
How do you encourage idea sharing?
Questions answered:

Is there value in a top down approach?
Innovation - is it about quantity or quality?
How do traditional hierarchies need to evolve so that we may surface ideas?

Leading UK bloggers share their views on social business, what it means to them, what it means to the industry and what it means to your customers.

The video features:
- Chris Turner, Springwise
- David Terrar, Biz Two Zero
- Matt Alder, Recruiting Futurology
- David Cushman, Fast Future
- Johnnie Moore, The Johnnie Moore Weblog

"Where is the disruption from all this amazing technology?" Join Tom Foremski for the Silicon Valley Watcher as he discusses the shrinking of the media industry and how organizations are becoming media companies.

Join BrightTALK's Co-founder Charlie Blackburn as he shares how his organisation builds audience and revenues using its webinar and video platform combined with the latest technologies out there.

In this weekly series, you will learn the best practices on how to build an audience. BrightTALK's clients will also share how they have driven revenues from the audiences built using BrightTALK.