Michael Paradiso, Ann Handley, Andrew Gaffney; Moderated by Stefan Tornquist
Stefan Tornquist, VP of Research for Econsultancy, will moderate a panel of successful content creators discussing how to build a framework for your B2B content marketing process including creative, copy, formats, distribution and measurement.
Moderator: Stefan Tornquist, VP of Research, eConsultancy
- Michael Paradiso, Vice President, Content & Messaging, CA Technologies
- Ann Handley, Author of “Content Rules,” Chief Content Officer, Marketing Profs
- Andrew Gaffney, Editor/Publisher, Demand Gen Report (DGR)