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Financial Times Business

FTBusiness, the business to business publishing division of the Financial Times group, specialises in publishing journals such as Financial Adviser, Investors Chronicle and Pensions Week that cater to defined financial sectors. By delivering to these specific markets it attracts revenue from advertisers who need to target the clearly defined readerships in these markets.

Working with FT Business, BrightTALK has provided a new revenue stream for its media sales teams. By combining advertising space with live web conferencing presentations, FT Business has been able to make the advertising experience interactive. This approach is ideal for companies that have knowledge-based services, such as the consulting and financial services sectors. 

View Example With online registrations and call-to-collect conferencing FT Business's customer, Origo, succeeded in generating a large audience for its recent marketing initiative. Click here to see the on-demand webcast of this live presentation.