HSBC is the second largest
banking group in the world and provides a comprehensive range of
financial services including: personal financial services, commercial
banking, investment banking and markets and private banking to its
customers in 79 countries.
BrightTALK provide HSBC
with a centrally managed service focused mainly on on-demand video
webcast for a range of different clients as well as their own branch
network. HSBC have successfully adapted a number of processes to
benefit from the efficiencies brought with webcasting technology:
Launching new products within demanding time frames
Improving client communications for busy Fund Managers
Economic analysis for internal knowledge sharing
Management business updates
HSBC have enjoyed tangible
benefits from capturing key business information for distribution
as required.
"It's not just
about keeping clients up to date with HSBC products and services.
We could see that we had to provide a one to one solution
that allows our clients to meet with our experts and webcasts
provide the perfect platform to do so."
E-business Manager, HSBC Asset Management.
View
Example
One of HSBC's leading
Fund Managers presents the processes by which the fund is
managed to provide investors, advisors and pension consultants
with quick access to critical information from the key person
involved.