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Legg Mason

A global financial services company, Legg Mason's cores services are investment advisory services, securities brokerage and capital markets. In total the company manages assets of up to $265bn.

BrightTALK provide a managed service including on-demand video webcasts and web conferencing to Legg Mason.  Through webcasting and web conferecing of events in London, LA and Boston BrightTALK have maximised global audiences for Legg Mason whilst reducing the travel requirements of key US based personnel.

However, David Lazenby is based in Boston USA, and the intended audience are asset managers and analysts dispersed across Europe. This situation was ideal to use BrightTALK’s web conferencing technology which can offer web based solutions for live events that include a choice of live internet or telephone audio coupled with synchronous slides.  BrightTALK was able to satisfy Legg Mason’s requirements so that the live meeting could be:

•   chaired by their London based Head of Sales, Andy McNulty who introduced the meeting and fielded the questions submitted online by the audience;

•   feature David Lazenby live in the US to verbally deliver his presentation and control the slide show in real-time from his own PC; and

•   viewed live by a dispersed pan European audience who could listen live either streamed over the internet or over the phone, view the synchronous slides and submit text based questions to Andy McNulty who could then put these to David Lazenby verbally during the event.

The meeting was a tremendous success receiving over 100 viewings. The live event had around 50 online attendees listening either over the telephone or streaming audio over the internet. Following the event an ‘on-demand’ version of the presentation was produced and made available from the Legg Mason website receiving a further 55 extra viewings. Audience members gave an average score of 4.3 out of 5 on this web conferencing experience.

For Legg Mason this web conference gave an opportunity to rapidly and effectively promote their Asia Pacific Fund, managed by Batterymarch - a US based subsidiary of Legg Mason Inc., to their most important European customers in a live and interactive environment without any of the inconvenience, cost of travel, time delays, venue arrangements and scheduling difficulties that would be required for a comparable physical event.

If you are interested in knowing more about our web conferencing solutions please contact Richard Heald on 020 7397 8382.