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M&G

Founded in 1931, M&G was acquired by Prudential in 1999 and now has over £123.4 billion funds under management. They offer a comprehensive range of investment products and services and look after accounts for over 540,000 investors.

BrightTALK provide M&G with a managed service focused on on-demand video webcasts for M&G's UK and International marketing departments. This has included many on-demand fund management updates, webcast resources for their sales teams and one off pieces including a response to the Chancellor's 2004 budget. As well as integrating this form of communication into their sales and marketing strategies they have been pioneers in the use of language interpretation of their videos to communicate with European markets such as Germany and early adoptors of BrightTALK's CPD (Continuing Professional Development) module for more on this read this News Story.

"In delivering innovative, rapid and very high quality solutions in response to our demanding and constantly changing requirements BrightTALK has proved to us not only the high standard of their technical and delivery proficiency but also that they understand our business and challenges"
Marketing Department, M&G

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M&G's Jim Leaviss, Head of Retail Fixed Interest discusses the outlook for bonds in light of the Chancellor's 2004 budget.

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