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Threadneedle Investments

Established in 1994, by December 2003 Threadneedle Investments had already become the 8th largest investment company in the UK with over £12bn of assets under its management.

BrightTALK provide Threadneedle with a managed service focused on on-demand video webcasts for their UK and International marketing departments. As well as now integrating this form of communication into their sales and marketing strategies they have used language interpretations of the webcasts to communicate with European markets such as Germany.