The worlds largest mobile telecommunications
company with over 130 million subscribers worldwide. Vodafone operates
in 26 countries and has extended its brand reach into a further
13. A remarkable success story for a company formed in 1984,
Vodafone is now capitalised as the second largest company in the
FTSE 100.
BrightTALK was able to help Vodafone conduct
an important change management communication by its CEO, Arun Sarin
on location at Vodafone's corporate HQ in Madrid. This presentation
was simultaneously translated to Spanish for a live and on-demand
video webcast.